Manasa Venkatram
Bangalore,KA
Summary
Marketing professional with background in creating and executing effective marketing campaigns.
Known for delivering impactful results that elevate brand presence and customer engagement. Reliable team player with focus on collaboration and adaptability, bringing skills in digital marketing, content creation, and strategic planning.
Overview
14
14
years of professional experience
Work History
Marketing Specialist
Abracon
03.2023 - 03.2025
- Developed targeted marketing campaigns to enhance product visibility and engagement.
- Conducted market research to identify trends and consumer preferences for strategic positioning.
- Collaborated with cross-functional teams to align marketing strategies with business objectives.
- Managed social media platforms, creating content that increased audience interaction and brand awareness.
- Supported email marketing initiatives, designing newsletters that improved customer retention rates.
- Coordinated promotional events, ensuring seamless execution and alignment with brand messaging.
Performance Marketing Manager
Peelworks Pvt Ltd
01.2023 - 02.2023
- Developed and executed targeted marketing campaigns to enhance brand visibility and customer engagement.
- Conducted market research to identify trends and inform strategic marketing decisions.
- Collaborated with cross-functional teams to align marketing strategies with overall business objectives.
- Analyzed campaign performance metrics to drive continuous improvement in marketing initiatives.
- Managed social media channels, increasing audience reach through engaging content and timely interactions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Hubspot Marketer
Growthster
12.2022 - 01.2023
- Developed targeted marketing campaigns using digital platforms to boost brand visibility.
- Analyzed market trends and consumer behavior to inform strategic decision-making.
- Collaborated with cross-functional teams to enhance product positioning and messaging.
- Created compelling content for social media channels, increasing audience engagement.
- Managed email marketing initiatives, optimizing open and click-through rates through A/B testing.
- Implemented CRM tools to streamline customer interactions and improve satisfaction levels.
- Managed cross-functional teams to ensure timely completion of marketing projects within budget constraints.
Senior Digital Marketing Automation Strategist
Litskills Learning
11.2022 - 12.2022
- Developed and implemented targeted email marketing campaigns to enhance customer engagement and retention.
- Analyzed user behavior data to optimize marketing automation workflows, improving conversion rates.
- Collaborated with cross-functional teams to align digital marketing strategies with overall business objectives.
- Managed CRM system updates, ensuring data accuracy and compliance with industry standards for lead management.
- Established KPIs for digital marketing initiatives, driving accountability and continuous improvement across campaigns.
Senior Digital Marketing Automation Strategist
Unext Jigsaw
03.2022 - 11.2022
- Conducted A/B testing to refine messaging and design elements, resulting in increased audience response rates.
- Optimized campaign performance by conducting thorough data analysis and making strategic adjustments.
- Increased conversion rates through the development and optimization of targeted email campaigns.
- Maximized ROI on ad spend by consistently monitoring and refining pay-per-click campaigns.
- Evaluated new marketing technologies to stay ahead of industry trends and maintain competitive advantage.
- Conducted regular A/B testing to identify areas for improvement and further optimize campaign results.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
Customer Success and Service Delivery Manager
Decisive Analytical Systems Pvt Ltd
12.2010 - 03.2022
- Developed customer onboarding processes to enhance user experience and increase retention rates.
- Implemented service delivery workflows, ensuring alignment with client expectations and organizational standards.
- Analyzed customer feedback to identify areas for improvement, driving enhancements in service quality.
- Collaborated with cross-functional teams to resolve client issues promptly and effectively, fostering strong relationships.
- Trained and mentored junior team members on best practices in customer success strategies and service delivery techniques.
- Managed escalations and complex client inquiries, ensuring timely resolution and high levels of satisfaction.
- Established performance metrics to measure success of customer engagement initiatives, refining approaches as needed.
Education
Physics
Maharani's Science College
Bengaluru, India06-2005
Skills
- Digital marketing Campaigns
- Lead Generation
- CRM management
- Campaign management
- Graphic design
- Google analytics
- Direct mail campaigns
- Conversion rate optimization
- Product marketing
- Sales strategy
- Campaign tracking
- Marketing automation
- ROI validation
- Marketing campaign strategy
- Email marketing
- Corporate communications
- Search engine optimization
- Target audience analysis
Languages
English
Bilingual or Proficient (C2)
Kannada
Bilingual or Proficient (C2)
Timeline
Marketing Specialist
Abracon
03.2023 - 03.2025
Performance Marketing Manager
Peelworks Pvt Ltd
01.2023 - 02.2023
Hubspot Marketer
Growthster
12.2022 - 01.2023
Senior Digital Marketing Automation Strategist
Litskills Learning
11.2022 - 12.2022
Senior Digital Marketing Automation Strategist
Unext Jigsaw
03.2022 - 11.2022
Customer Success and Service Delivery Manager
Decisive Analytical Systems Pvt Ltd
12.2010 - 03.2022
Physics
Maharani's Science College
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