Summary
Overview
Work History
Education
Skills
Volunteer Experience
Languages
Websites
Timeline
Generic

Manasi Mehendale

Summary

With over 15 years in content creation and communication strategy,
I'm passionate about building content that connects with people and
makes a difference.
I've worked on narratives around ESG, CSR, DEI, and leadership
branding, creating stories that resonate across platforms. Along the
way, I've designed content strategies, led branding projects, and
managed campaigns, budgets, and diverse teams. I enjoy seeing ideas
through — from that first spark to a finished piece that reflects an
organisation's goals.
Outside work, you'll find me writing feature stories or translating
children's books, staying close to causes I care about.

Overview

16
16
years of professional experience

Work History

Brand Marketing Specialist

Sewa International USA
Remote
01.2025 - Current
  • Organization Overview: A globally recognized non-profit, ranking among the top 10, with a presence in 20 countries.
  • Lead strategic communication for the U.S. National team.
  • Drive global disaster campaigns on social media platforms, assist in crisis communication, and strategize branding initiatives.
  • Collaborate with internal teams across departments to ensure the successful execution of marketing plans.

Manager - Corporate Brand & Communications

Harbinger Group
01.2020 - 11.2024
  • Partnership communication | Managing evangelism initiatives, investor communication, and PR activities.
  • DEI, CSR, and ESG communication | Ensuring consistent brand identity and messaging across channels and all communications output. Creating, curating, editing, and handling internal communications and employee engagement on these parameters.
  • Leadership branding | Recommending the latest impact-driven conversations to the senior management for internal and external corporate communication | Leading top leadership (CEO and other C-suite executives) communication activities such as social media/conference pitches/articles. Highlight: Achieved a 150% increase in visibility for the team.
  • Website content management | Defining quarterly brand content in a cross-functional team to drive organic website traffic. Highlight: Led a website revamp project that increased organic traffic by 100% in three months.
  • Brand development & engagement | Oversee the development of integrated communication campaigns, external and internal, including planning, messaging, design and copy, delivery, reporting, and analysis. Highlight: Led a comprehensive branding transformation, encompassing logo, website, brand book, and content language refinement.
  • Resources management | Collaborating with freelancers, SEO experts, SMEs, UI/UX specialists, website developers, and the marketing team for end-to-end project executions.

Freelance Writer

Gulf News
Remote
11.2017 - 05.2019
  • Company Overview: UAE-based news organization.
  • Contributed in-depth feature articles, including interviews of Ramon Magsaysay Award winners.

Freelance Writer

The Hindu
Manila
09.2014 - 05.2019
  • Company Overview: Indian national newspaper.
  • Identified and authored news-based opinion articles from the Philippines for the newspaper's highly coveted column called Despatches.
  • Interviewed national changemakers and wrote several feature articles.

Freelance Copy Editor

Oxford University Press
Remote
02.2009 - 06.2016
  • Company Overview: Leading academic publisher.
  • Copy-edited non-fiction manuscripts in history, sociology, media, and politics.
  • Appreciated for sharp editing performance.

Education

Online Certificate Program - Digital Marketing

Wharton, University of Pennsylvania
USA
12-2019

Masters - Communication Studies

University of Pune
Pune, India
04-2007

Skills

  • Communication strategy
  • Content development
  • Stakeholder engagement
  • Branding
  • Internal & external comms
  • Crisis management

Volunteer Experience

Mentor, Na'amal Foundation, U.K., 07/01/24 - Present 

Remotely mentoring refugees, particularly from African countries, to help them join the global workforce.

Languages

English
First Language
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
Spanish
Elementary (A2)
A2

Timeline

Brand Marketing Specialist

Sewa International USA
01.2025 - Current

Manager - Corporate Brand & Communications

Harbinger Group
01.2020 - 11.2024

Freelance Writer

Gulf News
11.2017 - 05.2019

Freelance Writer

The Hindu
09.2014 - 05.2019

Freelance Copy Editor

Oxford University Press
02.2009 - 06.2016

Online Certificate Program - Digital Marketing

Wharton, University of Pennsylvania

Masters - Communication Studies

University of Pune
Manasi Mehendale