Manasi Parvatkar

The Whole Truth, Runners Up | Achieved 137.5% of sales target by closing 11 new B2B accounts under curated distribution., 07/21-04/23 Landor and Fitch, Crafted a rebranding strategy to enhance positioning and brand design for a leading Indian nutrition brand., 07/21-04/23 ITC, Identified suitable brand ambassador to increase purchase intention using ANOVA and Conjoint Analysis., 07/21-04/23 Myntra, Mapped Customer Decision journey and proposed initiatives to enhance customer engagement., 07/21-04/23

Track & Field Athletics, International: Represented India in ISF Gymnasiade held in Trabzon, Turkey in 100m hurdles. National: Won 6 Silver and 5 Bronze medals in National Championship in 100m hurdles and 4 100 relay. State: Won Best Sprinter and Best Athlete in State Championship in 100m, 100m hurdles and 4 100 relay. Speed Skating, National: Won 2 Golds and 1 Silver medal in National School Games in rink 3, rink 4 and road race. NGO Volunteer, 03/22 - 04/22, Women entrepreneurship: Interviewed 150+ women in self-help groups to identify barriers to entrepreneurship; proposed recommendations & designed marketing plan for two rural brands, boosting income opportunities for 50+ women.

• Admissions Committee’21, Spearheaded brand communication for InsideIIM, with content created gaining over 22000+ views, involving a budget of ~ 5 L | Jointly managed the admissions interview process for 2000+ candidates.
• Sprint’22, Managed end-to-end execution for athletics tournament during one of India’s largest MBA sports fest SPrint'22.