Kickboxing
Manasi Pawar
Communications Professional
Navi Mumbai
Summary
Results-driven communications professional with 5+ years of experience in B2B sectors including Supply Chain, Chemicals, Real Estate, IT, and Telecom. Expertise in corporate communications, media relations, thought leadership, and digital storytelling. Adept at crafting high-impact strategies that align with business objectives and drive growth. Passionate about leading teams, mentoring talent, and creating compelling narratives that elevate brand reputation.
Overview
7
7
years of professional experience
6
6
years of post-secondary education
Work History
Senior Account Executive
Adfactors PR
Mumbai
04.2024 - Current
- Secured 4 new accounts to increase company revenue and drive market share.
- Handpicked for a 3 month Secondment assignment at Welspun One for corporate communications leadership.
- Designed and executed impactful PR campaigns resulting in:
TVS ILP: Elevated Share of Voice to #1 in warehousing within 3 months; achieved 264+ media coverages and $34M PR value.
Ishan Technologies: Increased media mentions by 896%, built leadership visibility across ICT sector events and awards. - Built and managed executive LinkedIn profiles, growing client digital engagement by 6200% over 9 months.
- Mentored junior account executives, fostering a positive work environment and encouraging professional growth.
Account Executive
Adfactors PR
Mumbai
11.2022 - 03.2024
- Managed key B2B client portfolios across sectors including Supply Chain, Chemicals, Real Estate, IT & Telecom.
- Planned and executed integrated communication and reputation building strategies and campaigns tailored to client business objectives.
- Developed a wide range of content assets including press releases, thought leadership articles, media pitches, social media posts, and corporate presentations.
- Served as the primary liaison for media inquiries, stakeholder communications, and public engagements.
Editorial Contributor
Deccan Herald
Bengaluru
01.2022 - 10.2022
- Led real-time coverage of major events including the Union Budget, Indian Elections, and US Elections.
- Drafted news features analyzing emerging trends across politics, economy, and social issues.
- Managed and ran liveblogs during key events, providing continuous updates on stock markets and political developments.
- Oversaw SEO optimization and social media content strategy to drive traffic and engagement for the Deccan Herald website.
Sub Editor
Deccan Herald
01.2019 - 12.2021
- Prepared quality content like writing, editing copies using multimedia elements (videos, graphs, timelines, and podcasts).
- Collaborated with field reporters for investigation accuracy and breaking news stories.
- Provided coverage for both anticipated and breaking news stories.
- Enhanced publication quality by meticulously proofreading and editing articles for grammar, spelling, and style consistency.
Intern
Bloomberg Quint
01.2018 - 12.2018
- Worked with the reporting team to develop stories on a regular basis.
- Reviewed final works to spot and correct grammatical and punctuation errors.
- Transcribed interviews.
Education
Master of Arts - International Relations
University of Mumbai
Mumbai 04.2021 - 04.2023
Post Graduation Diploma in Journalism - Multimedia Journalist
Indian Institute of Journalist And New Media
Bengaluru 04.2018 - 03.2019
Bachelor's in Mass Media - Journalist
Ramnarain Ruia College
Mumbai 04.2014 - 04.2017
Skills
Corporate Communications
Campaign Planning and Execution
Team Management
Crisis Communications
CXO Positioning
Tools: Wordpress, Google Analytics, Meltwater
LinkedIn Thought Leadership
Media Relations
Interests
Watching horror movies
Swimming
Playing Guitar
Reading Fiction
Timeline
Senior Account Executive
Adfactors PR
04.2024 - Current
Account Executive
Adfactors PR
11.2022 - 03.2024
Editorial Contributor
Deccan Herald
01.2022 - 10.2022
Master of Arts - International Relations
University of Mumbai
04.2021 - 04.2023
Sub Editor
Deccan Herald
01.2019 - 12.2021
Post Graduation Diploma in Journalism - Multimedia Journalist
Indian Institute of Journalist And New Media
04.2018 - 03.2019
Intern
Bloomberg Quint
01.2018 - 12.2018
Bachelor's in Mass Media - Journalist
Ramnarain Ruia College
04.2014 - 04.2017
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