Manasi Sahu

Driving a monthly business of 1Cr by efficiently managing and developing accounts for diverse clients including Airlines, Premium global retail chains, Corporates, HoReCa & Institutions.

• Oversee priority clientele vertical with P&L accountability.
• Maximise, customer interactions and revenue generation via joint business planning & execution.
• Ensure new product listing and impact launching across all the available key customers and channel partners.
• Grow accounts profitably aligned with 4Ps focus– Placement/Planograms/Pricing & Promotions.
• Taking up successful Terms of trade negotiation, business development agreements and cooperation with priority customers.
• Managing and developing Channel Partners.
• Including new account additions such as IRPAL, Café Coffee Day Global, Taj Hotels and Instakart among others.
• Successfully bidding for the Indigo Airline project in conjunction with the cross-channel.
• Efficiently resulted in bringing more than 100% growth in the existing volumes of business.

• Conducted SWOT analysis to aid in strategic planning.
• Led the coordination of product launch strategies for new lines in conjunction with 150+ local retail chains, leading to increased market presence.
• Successfully established connections with 8 new distribution partners, contributing to the growth of franchised business.
• Streamlined product onboarding on multiple E-commerce platforms including Amazon, Jio Mart, and Nyka.
• Employed retail display tactics and integrated distributor schemes into strategic marketing plans.
• Spearheaded effective management of marketing budget to achieve maximum ROI.
• Drove monthly sales to reach 1.5Cr for a new brand within my territory.

• Strategically managed and expanded a B2B client portfolio, such as government, BFSI, Hospitals, and Laboratories, resulting in a maximum annual revenue of 70Cr.
• Built valuable relationships with potential clients at the executive level, including Directors, District Magistrates, and VPs.
• Managed inventory to maintain accurate stock levels and ensure timely replenishment.
• Monitored customer and distributor outstanding balances, ensuring alignment with financial goals.
• Deliver comprehensive reports on competition activities, sales achievement, inventory status, customer feedback, and team performance to senior management.
• Effectively oversaw the operations of a team comprising 7 distributors and 22 sales officers.

• Cultivated partnerships with national Modern Trade Retail Chain businesses, increasing brand visibility to support an annual growth rate of 32%, resulting in an a business conversion of 1.2Cr.
• Significantly boosted revenue by around 12% with the creation of manual POs.
• Created and implemented a targeted strategy for product placement, optimizing store layout and increasing brand exposure, leading to improved sales performance.
• Led store-wise branding initiatives and implemented an efficient stock rotations system, resulting in a significant reduction in shrinkage and improved product availability.
• Successfully led a team of pilot sales representatives and merchandisers in optimising sales, distribution, and activation.
• Ensured a 100% fill rate against customer orders and proper post-sales services by working closely with the cross-function teams.

• Achieved 110% month-over-month growth in revenue by diligently tracking daily sales for OCC stores encompassing Local Standalone, General, and medical retail segments.
• Launched Vedshkati Toothpaste in over 600 OCC stores with impactful branding and high visibility.
• Led a team of 8 merchandisers to ensure 100% dissemination of product/contest/media information to retailers.
• Managed and resolved implementation gaps in in-store execution or stock-out scenarios.
• Managed and developed a distributor network comprising 17 channel partners.

• Established and nurtured connections with top-tier clients, driving a significant 70% rise in revenue.
• Responsible for driving the business of 12Cr per annum, ensuring strong weighted & numeric distribution and cross-selling.
• Successfully increased client base by more than 200, resulting in market expansion.
• Enhanced business and brand presence by implementing the 4Ps principle across diverse channels.
• Led the development and management efforts for a team comprised of 3sales-man and a set of 5 distributors.