MANASVI PORWAL
Marketing Manager | Brand Solutions | Founder's Office
Mumbai
Overview
6
6
years of professional experience
44
44
years of post-secondary education
2
2
Certifications
Work History
Marketing Manager | Founder's Office
NEWJ - Reliance Jio Media
12.2023 - Current
- Built NEWJ's Influencer Marketing vertical from scratch, aligning campaigns with sales strategy and business goals.
- Created and executed 130+ influencer briefs, generating ₹1.55 Cr+ in revenue with 70%+ internal profit margins.
- Led a team of 3 to deliver campaigns end-to-end, ensuring timely execution and measurable impact.
- Spearheaded creator sourcing for in-house IPs like Rivalry Room (100K+ average viewership) and Overthrow (cricket vertical), boosting audience engagement. Worked with celeb managers and PR agencies to scout best talent for plans.
- Onboarded regional influencers in Marathi and Bengali to drive vernacular growth and cultural resonance across tier-2/3 markets.
- Executed data-backed influencer campaigns for Dream11, AMFI, and SonyLiv; increased viewership and CTRs by integrating performance marketing insights.
- Worked with Founder's Office to develop GTM strategy, client pitches, and campaign roadmaps for strategic brand partnerships.
- Drove end-to-end campaign execution for 50+ brands including Mumbai Indians, LaLiga, Streax & Prince Pipes; developed conversion-focused influencer funnels to deliver measurable ROI.
- Led negotiation and project management across campaigns, ensuring profitability while scaling creator volumes.
Influencer Campaign Specialist
xNARA Biologics
06.2023 - 11.2023
- Led end-to-end influencer campaigns across Instagram & YouTube, driving 35-50% growth in engagement, brand recall, and follower base. Collaborated with cross-functional teams and agencies to onboard high-performing influencers.
- Managed 100+ influencer collaborations monthly across all tiers, ensuring quality engagement and optimized reach.
- Maintained a strong pipeline by reaching out to 200+ creators/month, balancing audience fit and conversion potential.
- Led content ideation ensuring output was trend-aligned, platform-optimized, and inline evolving audience behavior.
Assistant Marketing Manager
My Glamm, The Good Glamm Group
12.2021 - 06.2023
- Led influencer marketing campaigns for 60+ brands, delivering measurable uplift in brand awareness, engagement, and digital reach. Translated strategic briefs into high-impact influencer plans.
- Designed conversion-focused influencer activations, significantly improving campaign ROI and driving tangible sales impact. Oversaw full-cycle campaign execution, managing budgets, planning, and cross-platform delivery.
- Spearheaded a 6-month Westside campaign, coordinating with 800+ creators and generating 10M+ views through strategic content pivots.
- Launched Swiggy's campaign with 20+ creators, resulting in 3M+ views, 20K+ comments, increasing brand visibility.
- Delivered end-to-end campaigns for Himalaya, Westside, Swiggy, Amante, Marks & Spencer, and Iluvia, overseeing creator partnerships, timelines, and compliance.
- Onboarded 2000+ influencers, building performance-driven network optimized for engagement, relevance, and brand fit.
Channel Sales
Appitsimple Infotek
01.2021 - 12.2021
- Identified and onboarded 10 new channel partners across the EMEA region, resulting in ₹4M+ in revenue generation.
- Designed and implemented partner business models- sales plans, enabling to exceed individual sales targets.
- Independently assessed partner performance metrics, providing actionable recommendations that led to notable efficiency and revenue improvements.
- Managed the sales pipeline, delivered accurate monthly forecasts, and identified new business opportunities.
- Supported partner-led marketing efforts, enhancing co-branded visibility and lead generation.
Marketing Associate
Fallovers Media
09.2020 - 05.2021
- Successfully collaborated with 80+ creators across India for Binomo, a leading forex trading platform, resulting in significant improvements in brand visibility, app installs, and user engagement.
- Played a key role in campaign performance analysis, drawing actionable insights and providing strategic recommendations to optimize future influencer activities.
- After the successful India campaign, spearheaded the expansion into the UAE market by onboarding Dubai-based influencers to diversify reach and tap into new audience segments, enhancing Binomo's international presence.
Front end Developer
Creart
05.2019 - 06.2019
- Assisted in creating a website for a car rental company.
Education
MBA - Business Management
Narsee Monjee Institute of Management Studies
Mumbai, India 04.2001 - 06.2025
Bachelor of Technology - IT
Rajasthan Technical University
Kota, India 04.2001 - 08.2021
Skills
Microsoft Suite (Excel, Word & PowerPoint)
SQL
C
C
Meta Ads
Canva
undefinedCertification
Digital Marketing Fundamentals from IIDE
Timeline
Marketing Manager | Founder's Office
NEWJ - Reliance Jio Media
12.2023 - Current
Influencer Campaign Specialist
xNARA Biologics
06.2023 - 11.2023
Assistant Marketing Manager
My Glamm, The Good Glamm Group
12.2021 - 06.2023
Channel Sales
Appitsimple Infotek
01.2021 - 12.2021
Marketing Associate
Fallovers Media
09.2020 - 05.2021
Front end Developer
Creart
05.2019 - 06.2019
MBA - Business Management
Narsee Monjee Institute of Management Studies
04.2001 - 06.2025
Bachelor of Technology - IT
Rajasthan Technical University
04.2001 - 08.2021
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