Manasvi Srivastava
Marketing Manager
Hyderabad,TG
Summary
Dynamic marketing leader with 4+ years of sales & marketing experience in Automotive, FMCG, EdTech and Media. Proven expertise in brand strategy, digital marketing, e-commerce growth, and high-impact sales enablement. Delivered ₹200Cr+ revenue in latest marketing stint with Mahindra, led cross-functional teams, launched brands nationally via PR & Media Communications. Pioneered digital innovation by launching strategic marketing & sales partnerships. Known for entrepreneurial mindset, negotiating win-win deals, data-backed decision-making, and relentless execution excellence-She’s Power manifesting itself in a Person.
Overview
8
8
years of professional experience
8
8
years of post-secondary education
Work History
Marketing Manager Digital & Brand
JAWA Yezdi BSA Motorcycles(Mahindra Group)
05.2024 - Current
- Generated ₹21 Cr revenue via e-commerce and payment partners, a first for the premium bike category in the industry.
- Spearheaded the brand’s entry into Flipkart and Amazon marketplaces, driving the brand’s reach and product visibility to achieve 53% organic sales at a 0.04% CTR (highest in the industry for the premium segment), while optimizing CAC by 56%.
- Optimized FMCD stock rotation cycle by approximately 40 days through strategic channel development and marketing activations.
- Leveraged Amazon Pay’s premium finance tool for a richer customer journey (No Cost EMI, Low Cost EMI, and Buy-Now Pay-Later).
- Drove 15% incremental growth via regional marketing for the largest territory, along with public relations during brand launches.
- Employed and trained 30 digital sales team members while managing digital spends and strategizing for marketing campaigns.
- Launched BSA Motorcycles and JAWA 42, managed GTM strategy, and coordinated with marketing agencies.
Marketing Intern
LT Foods Limited(Daawat Basmati)
04.2023 - 06.2023
- Engineered a marketing growth plan for Daawat Basmati Rice and its 18 sub-brands over 8 e-commerce platforms.
- I interviewed over 150 consumers and retailers in more than 45 general and 13 modern trade outlets to learn about planogram strategies.
- Promoted product trials through their national marketing campaign, “Daawat Biryani Champions League,” to promote e-com trials.
Senior Admissions Counsellor (Sales)
Springboard India
11.2019 - 04.2021
- Attained 100% sales target and generated 37 lakhs in monthly recurring revenue by consistently over-delivering on targets by 129%.
- Researched and converted leads via consultative selling at a quality score of 99%, resulting in a shocking 66% conversion rate.
Business Development Intern
INNOV8 (OYO Workspaces)
01.2019 - 09.2019
- Generated ₹2.1 Crores+ & onboarded 2000+ members by closing 60+ B2B deals within 8 months while managing 8 interns
Youth Influencer & Community Manager
Viacom18 Media Pvt. Ltd.
08.2017 - 12.2018
- Capitalized social media amplification, brand activation, and promotion through on-ground activities to meet the marketing goals
- Recognized as a Game Changer for representing Viacom as a student ambassador in Rajasthan to drive on-ground activations
Team Lead, Marketing Intern
Camp K12
11.2017 - 10.2018
- Led 5 interns who created content, steered social media marketing & built a community of learners who were our prospects
Education
PGDM-C - Marketing & Communications
MICA
01.2022 - 01.2024
B.Tech - Computer Science Engineering
JECRC University
01.2015 - 01.2019
Grade 10 - undefined
India International School
01.2012 - 01.2013
Grade 12 - Maths, Science And Economics
India International School
01.2014 - 01.2015
Skills
Digital Marketing Strategy
Accomplishments
- Co-founder and Marketing Head, EscapeSuicide Startup 2019
- Represented India at all sponsored Knowledge Tour to Silicon Valley, California 2018
- Youngest Panelist, Microsoft Imagine Cup, Entrepreneurship Panel, India 2018
- Second, National Entrepreneurship Challenge, E-Summit 2017, IIT Bombay 2017
- Committee Chairperson, MUN, India International School, Jaipur 2015
- First, State level Solo Dance Competition, Rajya Stariya Yuva Mahotsav, Jodhpur 2004
POSITIONS OF RESPONSIBILITY
- Guest Speaker, Smart India Public Committee, NITI Aayog 2020
- Regional Head, Microsoft Student Partners, India Nurtured a team of 19 MSPs 2019
- General Secretary, Student Council, JECRC University: First Female GS 2018
- Student Coordinator Lead, ISRO Science Exhibition, Rajasthan 2017
- Student Ambassador,TCS, Viacom18,Firefox, Microsoft Marketing 2016
- School Head Girl, India International School, Jaipur 6000 students 2015
Timeline
Marketing Manager Digital & Brand
JAWA Yezdi BSA Motorcycles(Mahindra Group)
05.2024 - Current
Marketing Intern
LT Foods Limited(Daawat Basmati)
04.2023 - 06.2023
PGDM-C - Marketing & Communications
MICA
01.2022 - 01.2024
Senior Admissions Counsellor (Sales)
Springboard India
11.2019 - 04.2021
Business Development Intern
INNOV8 (OYO Workspaces)
01.2019 - 09.2019
Team Lead, Marketing Intern
Camp K12
11.2017 - 10.2018
Youth Influencer & Community Manager
Viacom18 Media Pvt. Ltd.
08.2017 - 12.2018
B.Tech - Computer Science Engineering
JECRC University
01.2015 - 01.2019
Grade 12 - Maths, Science And Economics
India International School
01.2014 - 01.2015
Grade 10 - undefined
India International School
01.2012 - 01.2013
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