Manaswini Basu
Operations executive
Kolkata,West Bengal
Summary
Senior operations executive boosts operational efficiency and service levels to drive sustainable growth across sectors. Cross-functional collaborator and proactive executive leader with skills in policy development, tactical planning and operational problem-solving. Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success. Thrives in fast-paced & dynamic environment and accomplishes tasks with minimum supervision and eagerness to go above and beyond.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Operations Executive
Apollo Multi Speciality Hospital
06.2015 - Current
- Strategic Planning : Developed and executed operational and marketing strategies to achieve organizational objectives.
- Cross Functional Collaboration : Collaborated with sales, finance and other departments to align marketing efforts and overall business goals.
- Operational Efficiency : Oversaw daily operations activities, ensuring smooth functioning of processes while maintaining high-quality standards. Implemented operational improvements to streamline processes and enhance productivity.
- CRM Expertise : Proficient in Salesforce CRM utilizing it to manage customer data and enhance marketing initiatives.
- Data Analysis : Conducted in-depth analysis of marketing reports to derive actionable insights and optimize campaign performance.
- Vendor management : Effectively managed vendor relationships ensuring satisfaction and addressing concerns promptly
- Performance Tracking : Developed dashboards and performance indicators (KPI) to monitor and evaluate effectiveness of marketing and operational initiatives.
- Handled customer feedback, problematic customers and clients to improve and maintain excellent customer service.
- Training & Development : Provided training and guidance to team members regarding marketing tools, processes and best practices.
Telecaller & Front Office Assistant
D.S Research Institute
Kolkata
09.2014 - 05.2015
- Conducted follow-up calls for upselling opportunities, leading to increased revenue generation from existing customers.
- Built rapport with customers through friendly conversations and active listening for enhanced customer experience.
- Reduced customer complaints by providing clear explanations on products, services, and policies.
- Established trust with clients through transparent communication about product features, benefits, and limitations.
- Assisted in developing scripts for outbound calls, resulting in more effective communication with potential clients.
- Maintained detailed records of client interactions, updating customer information accurately in database.
Education
Post Graduate Diploma in Management - Marketing
IISWBM
Kolkata 04.2001 -
Bachelor of Technology -
Camellia Institute of Technology, WBUT
Kolkata, India 04.2001 -
Skills
- Strategic planning and execution
Customer Service Management
Effective Communication
Teamwork and Collaboration
Multitasking Abilities
Customer Relations
Process Improvements
Operations Management
Strategic planning and execution
Timeline
Operations Executive
Apollo Multi Speciality Hospital
06.2015 - Current
Telecaller & Front Office Assistant
D.S Research Institute
09.2014 - 05.2015
Post Graduate Diploma in Management - Marketing
IISWBM
04.2001 -
Bachelor of Technology -
Camellia Institute of Technology, WBUT
04.2001 -
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