Manaswini R
Assistant Manager Buyer
Bengaluru
Summary
Rooted in a deep understanding of consumer needs and cultural relevance, my journey in Merchandising and Buying, has been centered around building purposeful product assortments in the accessories space. I've led end-to-end planning across markets, partnering with cross-functional teams to deliver collections that are both commercially strong and brand-authentic. Whether driving category expansion, launching continuity programs, or shaping seasonal stories, I bring a balance of strategic thinking, creativity, and a strong execution mindset—always with the consumer at the heart of every decision.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
Work History
Overall Contribution
Puma India Pvt Ltd
02.2021 - Current
- Drove 189% category growth, increasing revenue from INR 1.79M EURO to INR 3.38M EURO.
- Led buying & sourcing strategy, reducing COGS by 2.5% and boosting non-inline sourcing to 74%.
- Managed inventory & demand planning,reducing aging stock by 25% and improving sell-through by 8%.
- Executed BI-driven merchandising strategies,cutting markdown dependency by 12%.
- Developed a 5-year roadmap, targeting EURO 4.97M revenue by FY27.
Assistant Manager - Accessories
Puma India PVT. LTD.
01.2021 - Current
- Led planning and product selection for global and India markets, aligning with seasonal brand strategies and achieving 9% year-over-year growth.
- Boosted sales mix and gross margin by 2.2% through strategic pricing, product, and cost optimization, working closely with sourcing, trading, sales, and marketing teams to ensure timely launches and maximize ASP.
- Played a key role in expanding the Motorsport Business Unit, a major vertical in India; successfully grew the Accessories business with 40% contribution, achieving a sell-through rate of 92% through targeted assortment and retail strategies.
- Analyzed market trends and identified the right product-market fit for Motorsport offerings; led marketing initiatives across various franchises, contributing to the growth and expansion of the Motorsport Business Unit in India.
- Independently, strategizing and launched the NOOS program for the business, leading to 55% sales growth for PUMA.com.
- Organized roadshows, set up showrooms, and delivered compelling product presentations for all stakeholders.
- Streamlined vendor operations and cut lead times through capacity planning of the factories and optimized logistics.
- Implemented effective OTB plans and seasonal buys using sales analytics and market trends; collaborated with design and factories for New Range Product (NRP) development.
- Conceptualized and introduced premium women's bags, belts, wallets, and trend-led collections, boosting sales by 25%.
- Built seasonal product strategies aligned with OTB for EBO, E-com, and B2B channels; collaborated with sales, marketing, and design teams for holistic execution.
- Optimizing current year sales while formulating strategies to grow future business through new product infusion and maximizing efficiencies through close coordination with sales and marketing.
Internship Project
The Collective
01.2020
- Developed a 5-pocket denim/non-denim range plan for a luxury departmental format, optimizing availability and depth across brands and stores.
Internship Project
Calvin Klein
01.2019
- Conducted trend and market analysis for performance wear and proposed a GTM strategy for Calvin Klein Performance line.
Senior Software Engineer
Capgemini Pvt LTD
01.2016 - 01.2018
- Worked in software development and engineering before transitioning to fashion Field.
Education
Master's - Fashion Management
National Institute of Fashion Technology
01.2018 - 01.2020
Bachelor's - Telecom Engineering
BMS Institute of Technology
01.2012 - 01.2016
Skills
- Buying & Range Building
- Communication & Strategy Execution
- Data Analytics
- Market Analysis
- POWER BI
- PID
Accomplishments
- Rashtrapati Awardee (President of India Honor)
- 5× 'CAT of the Quarter' - Puma India
Timeline
Overall Contribution
Puma India Pvt Ltd
02.2021 - Current
Assistant Manager - Accessories
Puma India PVT. LTD.
01.2021 - Current
Internship Project
The Collective
01.2020
Internship Project
Calvin Klein
01.2019
Master's - Fashion Management
National Institute of Fashion Technology
01.2018 - 01.2020
Senior Software Engineer
Capgemini Pvt LTD
01.2016 - 01.2018
Bachelor's - Telecom Engineering
BMS Institute of Technology
01.2012 - 01.2016
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