Mandalika Venkata Kusal
Hyderabad
Summary
- Proven analytics specialist with a track record of boosting ROAS by 25% through expert problem-solving and quality assurance.
- Skilled in SQL and management collaboration, I excel in transforming data into actionable insights, fostering long-term client partnerships, and driving revenue growth with a strategic approach to programmatic advertising.
- Resourceful Specialist offering expertise in problem-solving, data analysis and customer service. Adept at quickly learning new technologies and processes for driving success. Proven track record of successfully managing multiple projects and developing innovative solutions.
Overview
7
7
years of professional experience
Work History
Ad Ops Analytics Specialist
Cendyn
Hyderabad
03.2023 - Current
- Directed programmatic advertising campaigns from strategy to execution, achieving a 20% increase in ROAS for diverse hospitality clients. Campaigns generated an average of 15% higher conversion rates and reduced customer acquisition costs by 10%.
- Crafted and implemented comprehensive digital strategies, leveraging DV360, CM360, Google Ad Manager, SEM (SA360) resulting in a 25% increase in brand awareness and a 30% boost in conversion rates.
- Performed in-depth market research and competitor analysis using Cendyn CRM to uncover growth opportunities and optimization strategies using data driven DMP platform like adara and cendyn's own DMP.
- Leveraged data analytics tools like Tapclicks, Looker Studio to monitor campaign performance, analyze KPIs like revenue and conversions, and refined strategies that resulted in a 20% increase in campaign effectiveness. Also, we use Bigquery of Google Cloud platform to retrieve the data of the campaigns.
Senior Ad Ops Analyst
Momagic Technologies
Hyderabad, India (Remote)
05.2022 - 03.2023
- Managed programmatic accounts, achieving a 25% increase in ROAS. Launched targeted advertising campaigns on platforms like Google Ad Manager and DV360, driving a 30% increase in overall client revenue.
- Helped to develop engaging websites using JavaScript, incorporating blog posts, infographics, and videos, which significantly boosted audience engagement and strengthened brand loyalty.
- Led cross-functional teams to deliver customized solutions that exceeded client expectations.
- Served as a liaison between clients and internal teams to ensure smooth project execution and delivery.
- Developed strong relationships with key clients, ensuring their needs were met and fostering long-term partnerships.
- Identified and proposed upsell and renewal opportunities and communicated value proposition to churn results for enterprise customers.
- Leveraged internal data analytics tools of Momagic to drive the campaign performance and created dashboards and formulas using Excel to project the performance to the client.
Search Analyst
Virtusa Consulting Services
Hyderabad
10.2017 - 10.2022
- Implemented targeted advertising campaigns on platforms such as Google Ads resulting in a 30% increase in website traffic.
- As marketing analyst, I mentored multiple teams on different ad campaigns and ad extension that can boost the overall yield of the advertiser and their budget as per the individual advertiser goal's and increasing the brand value within the limited resources.
- Served as a single Point of contact for all the escalation of the clients and provided the effective solutions to the client using statistical tools like Excel and internal BI tool.
Analyst
HCL Technologies
Hyderabad
11.2019 - 05.2022
- Worked as an Analyst- ad operations and responsible for trafficking campaigns with Ad Exchange and DFP, adsense, Header bidding, Open bidding, programmatic deals and suggested the data driven strategies to the clients and reduced the productivity time for trafficking and troubleshooting from 1 week to 48 hours..
- Troubleshooting of internal ad campaigns using various tools and reports for ad campaigns pertaining to Ad Exchange, Header bidding, programmatic campaigns, adsense, DFP within 24 hours of the task received for a client.
- Work with Product Management, Marketing engineering and other inform, test and implement product improvements.
- Interact and coordinate with agencies, vendors, internal teams, to test the campaign performance and ensure the smooth delivery of guaranteed and ad exchange campaigns.
- Resolved issues related to audience targeting, activity groups, conversions, and discrepancies, collaborating with agencies and vendors to deliver effective solutions, ensuring minimal impact on revenue and increasing the business value by 25%.
- I excel in data-driven environments, using SQL Joins to perform comprehensive reporting analysis and resolve discrepancies across platforms. My proficiency with tools like SQL enables me to transform complex data into actionable insights, facilitating informed decision-making.
Education
B.Tech - Mechanical Engineering
Sphoorthy Engineering College(JNTUH)
Hyderabad, India06-2016
Intermediate Education - Mathematics, Physics, Chemistry
Board Of Intermediate Education
Hyderabad, India04-2012
High School Diploma -
Central Board Of Secondary Education(CBSE)
Chandigarh, India05-2010
Skills
Quality Assurance
Root Cause Analysis
Expert Problem Solving
SQL
Looker Studio
Excel
Programmatic advertising
Google Analytics 4
Tapclicks
Google Tag Manager
Javascript
HTML
CSS
Technical communication
Management collaboration
Affiliations
- Love Gardening
- Keep a self planned financial budget every month
- Update myself with latest technical trends
Accomplishments
- Documented and resolved single request architecture problems on website that leads to low viewability which led to 70% of increase in coverage and revenue.
- Supervised team of 10 staff members.
- Resolved product issue through consumer testing.
- Stood as Best Employee consecutively for two quarters on achieving more than 50% of overall campaign performance from what it was previously and won several accolades on solving integration issues on GTM platform and GA4.
Timeline
Ad Ops Analytics Specialist
Cendyn
03.2023 - Current
Senior Ad Ops Analyst
Momagic Technologies
05.2022 - 03.2023
Analyst
HCL Technologies
11.2019 - 05.2022
Search Analyst
Virtusa Consulting Services
10.2017 - 10.2022
B.Tech - Mechanical Engineering
Sphoorthy Engineering College(JNTUH)
Intermediate Education - Mathematics, Physics, Chemistry
Board Of Intermediate Education
High School Diploma -
Central Board Of Secondary Education(CBSE)