MANDEEP BEDI

Overachieved annual sales targets by hitting 115%of given target on an average

Growth of 4% in market share in the year 17-18 for Himachal Pradesh

• Liaison, collaborate, administer, and control business operation for Honda dealerships within the region along with business development and ensure customer satisfaction on sales and service experience across Honda Brand
• Plan and implement innovative marketing initiatives that include, but are not limited to, product launch, marketing idea execution and implementation, cold calling, customer follow up and sales.
• Plan and assist the execution of the expansion of primary and secondary network after analyzing demographic and economic structure, segment wise industry performance, customer expectation, needs and preferences, along with competition.
• Develop and up-skill teams through training and provide insight and guidelines on sales strategies based on MIS analysis on historic and current sales data, competitive intelligence, marketing survey, marketing analysis, market feedbacks etc.
• Collaborate with Financial Institutions for business tie up and improving the share in Vehicle Financing.
• Allocate, monitor and control promotion expenditures for marketing activities; Plan and budget promotional offers and events depending on MIS analysis to ensure push to sales numbers.
• Build and develop professional relationships with key customers through surveys and marketing activities and address customer concerns; conduct market research to understand brand perception, customer needs, market penetration and competition.
• Collaborated with vendors and built effective partnerships devoted to capitalizing on emerging and sustainable sales opportunities.

Made 50+ primary and secondary networks in North India (J&K, HP, Punjab, Haryana, Rajasthan)

• Streamline, execute and ensure end to end process execution for Dealer Development- Primary Network & Secondary Network
• Generate enquiry and compile; Cold calling at selected Location; Location check of particular town
• Short listing of applicants for interviews by scoring received Application Forms.
• Inform and interview investor, site visit, investor scoring, preparing final proposal and presentation of business investor at location along with Sales Department.
• Present investment proposal and dealership investors to higher management; followed by selection and issuing LOI along with schedule of Inauguration.
• Progress check visits on under construction dealership.
• Follow up for Sales tools and signage with Vendors; staff selection, Vehicle load planning along with sales, spares dispatch, pricing with sales and logistics, DMS Installment, POP Material and Inaugural advertising with sales promotions
• Liaison and work closely for Account handling with Finance Department and Agreement preparation with legal department.
• Training of manpower at dealership, Incorporate CI norms and ensure effective and efficient schedule for training programs.
• Vendors’ communications, Allocate Dealership Operation areas, Viability calculations, Branch and Sub dealer allocations.
• Prepared variety of different written communications, reports and documents to ensure smooth operations.

• Managed store and employees; customer dealing and handling.
• Daily reporting of sales and cash, managed accounts of corporation.
• Competitive analysis by means of regular visit to other stores to keep check on pricing of products; ensure competitive pricing
• Contributed in cost cutting tremendously.
• Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
• Promoted team collaboration, performance and efficiency by fostering healthy environments focused on mutual success.