Mandeep Singh

Marketo Engage Business Practitioner with more than 13 years of experience and comprehensive knowledge of Campaign Operations and their tools. Successful digital marketing experience with achievements in working with cross-functional teams in lead generation, nurture and to achieve marketing and brand development goals. Skilled in Campaign Management and Marketing Automation. Also possesses good oral and written communication, strong analytical and good comprehension skills. Versed in all aspects of marketing campaigns from concept development to execution and launch. My experience is marked with:

• Built, tested, and successfully launched Marketo programs, including drip nurture, batch, and trigger campaigns.
• Maintained a holistic view of all marketing programs.
• Accomplished goals, including improving Deliverability and Engagement Rates, Maintaining Can-Spam Compliance, and Increasing Web Form Conversions.
• Creates, Establishes, Communicates, and Maintains all governance about Marketo and distributes via related communications channels.
• Reviews the campaign results and works with respective business units to identify and strategize beneficial improvements.
• Assists with Lead Scoring and Engagement Stage Configurations.
  Designing and building automated Email Marketing Flows and Email Campaigns.
• Executed email marketing programs on Marketo’ s segmentation, testing, and deployment while continually evaluating for further improvements.
• Created A/B split tests of marketing assets to improve campaign performance.
• Analyze and nurture campaign data to produce insights and adjust campaigns accordingly.
• Report on campaign performance to provide actionable insights.
  Created and integrated marketing campaigns based on market segments to gain new customers and build repeat business.
• Expertise in developing short and long-term strategies and a roadmap at every stage of the customer lifecycle to deliver the vision.
• Collaborate with the internal content creation team in the production process of webinars, and other content assets.
• Deliver quarterly reports of campaign results, including web analysis and evaluation of KPIs for the respective business stakeholders.
• Experienced in collaborating with stakeholders from across the business to identify opportunities for marketing technology to reduce costs, increase sales and improve efficiencies.
• Managed and protected the company’s marketing data accuracy and adhered to company privacy and data management policies.

Marketo Engage Business Practitioner