Mangesh Deotale
Commercial Leader | Portfolio Strategy & P&L | Strategic Partnerships | Cross-Functional Business Growth | Team Leadership
Hyderabad,TS
Summary
Commercial leader with 14+ years in pharmaceutical marketing and portfolio management across Oncology, Hematology, Osteoporosis, Specialty Care and Cardiovascular. Currently owns commercial strategy, pricing, forecasting and P&L for a ₹200+ crore specialty portfolio at Dr. Reddy's Laboratories. Track record of executing global in-licensing and partnerships — most recently with Amgen — from deal execution through commercial launch and market entry planning, and of coordinating cross-functional teams (Medical, Market Access, Regulatory, Sales) to deliver business plans and lifecycle strategy. Experienced people leader who sets KPIs, coaches performance and builds commercial capability within teams.
Overview
2
2
Certifications
14
14
years of professional experience
Work History
Group Marketing Manager – Breast Cancer & Hematology
Dr. Reddy's Laboratories
02.2025 - Current
- Grew / stabilized a ₹200+ crore oncology portfolio (breast cancer & hematology) to 23% vs. prior year through end-to-end ownership of commercial strategy, pricing, forecasting and P&L.
- Built and led a 5-member Brand Manager team, lifting KPI attainment to 100% through structured coaching, target-setting and conflict resolution.
- Aligned annual business plans with Medical, Market Access, Regulatory and Sales, cutting go-to-market cycle time across the portfolio.
- Led commercial planning and launch execution for the Pertuzumab biosimilar, driving 28% market share / ₹55 Cr revenue within 11 months of launch.
- Integrated CRM insights with sales and marketing planning, enhancing customer targeting accuracy and increasing ROI of promotional campaigns by 30%.
- Built a customer-centric insights ecosystem by integrating market research, KOL advisory boards, FGDs, CRM analytics, and field intelligence, enabling sharper segmentation, stronger value propositions, and data-driven decisions that accelerated portfolio growth and launch success.
- Pioneered a comprehensive WOMAB Patient Support Program encompassing patient education, treatment adherence, wellness support, counselling, and treatment navigation, improving therapy continuity, patient experience, and brand differentiation.
- Awarded Dr. Reddy's Marketing Excellence Award for building WOMAB into the company's fastest-growing ₹50 Cr brand and driving sustained leadership of the Hematology business as the No. 1 Division.
Group Therapy Manager – Osteoporosis & Osteoarthritis
Dr. Reddy's Laboratories
01.2024 - 02.2025
- Led the Innovator launch of EVENITY (Romosozumab), delivering 110% of launch-year target ₹20 Cr in year-one sales through a self-designed commercialization strategy.
- Grew EVENITY's share of the osteoporosis segment to 5% within 12 months of launch, outperforming category growth of division by 30%.
- Acted as primary commercial counterpart to Amgen's global partner teams, aligning launch readiness and forecasting, cutting time-to-launch by 25% vs. plan.
- Built the competitive positioning and market entry plan for a novel therapy class, converting 110 of targeted physician base within the first 12 months.
- Awarded Dr. Reddy's Marketing Excellence Award for EVENITY in best-in-class INNOVATOR launch category, in parallel also received No:1 Division Award in Specialty segment (OSTEOZEN)
Group Product Manager
Dr. Reddy's Laboratories
12.2018 - 12.2023
- Developed brand strategy, pricing and lifecycle plans across a multi-brand specialty portfolio, growing combined revenue by 25% for the brand – Brand Handled DOXT-SL, portfolio size 140 Cr
- Directed digital marketing campaigns that grew customer/HCP reach by 50% and engagement by 25%, through >4 Touchpoints
- Enabled a 600-member field force with brand strategy, market positioning and customer-facing tools, contributing to 23% improvement in field productivity / call effectiveness for Mature brands
Senior Brand Manager
Glenmark Pharmaceuticals
06.2018 - 11.2018
- Led Dermatology portfolio strategy and commercial launch of APREZO, achieving >100% of launch target within 12 months.
Senior Brand Manager
Aristo Pharmaceuticals
07.2014 - 05.2018
- Managed commercial strategy for Cardiovascular brands (Nebivolol, Telmisartan), growing combined brand revenue by 20% over 3 years.
- Led the GTM strategy for TELVAS, brand of Telmisartan, scaling to 100 Cr in 2018 from 85 Cr in 20215
Product Manager
Ipca Laboratories
03.2012 - 06.2014
- Developed brand strategy and commercial plans, Prescriber base & P/D centric campaigns for the assigned portfolio.
Education
MBA - Healthcare & Pharma Management
IES Management College & Research Centre
Mumbai, IndiaBachelor of Pharmacy (B.Pharm) -
Vidya Bharti College of Pharmacy
Amravati, IndiaSkills
Commercial strategy & portfolio planning
P&L ownership & commercial forecasting
Product pricing & lifecycle management
Global partnership & in-licensing execution
Product launch & market entry planning
Market research & insights
Customer segmentation
KOL engagement
Digital marketing strategy
Field force enablement
Certification
Oracle Eloqua
Timeline
Group Marketing Manager – Breast Cancer & Hematology
Dr. Reddy's Laboratories
02.2025 - Current
Group Therapy Manager – Osteoporosis & Osteoarthritis
Dr. Reddy's Laboratories
01.2024 - 02.2025
Group Product Manager
Dr. Reddy's Laboratories
12.2018 - 12.2023
Senior Brand Manager
Glenmark Pharmaceuticals
06.2018 - 11.2018
Senior Brand Manager
Aristo Pharmaceuticals
07.2014 - 05.2018
Product Manager
Ipca Laboratories
03.2012 - 06.2014
MBA - Healthcare & Pharma Management
IES Management College & Research Centre
Bachelor of Pharmacy (B.Pharm) -
Vidya Bharti College of Pharmacy