Mangesh Kumar
Bulandshahr
Summary
Digital marketing professional with 3 years of hands-on experience in crafting impactful strategies, driving growth, and maximizing ROI across various digital channels. Expertise in end-to-end campaign management, client relationships, and optimizing digital ad performance with a focus on delivering exceptional results.
Overview
3
3
years of professional experience
Work History
Media Performance Associate Manager
Publicis Groupe
Gurgaon
10.2023 - Current
- Built and maintained solid relationships with clients like Samsung, ensuring alignment with advertiser priorities.
- Successfully managed cross-platform campaigns across Meta Ads, Reddit Ads, and Pinterest Ads, ensuring flawless execution and meeting advertiser KPIs.
- Conducted in-depth campaign analysis to optimize performance and drive higher ROI for advertisers.
- Provided regular campaign performance reports, collaborating with international teams (Latam & US) to deliver strategic solutions.
- Implemented tracking mechanisms for defect metrics (e.g., high ACoS) and provided timely insights for course correction.
Associate Media Planner (Publicis Health Media)
Publicis Groupe
Gurgaon
08.2022 - 09.2024
- Led media planning and buying across multiple channels, ensuring efficient spend alignment and budget management for campaigns.
- Analyzed performance using tools like CM360, DoubleVerify, and first-party data to drive campaign improvements and increase renewal rates.
- Worked closely with advertisers to set up monthly and quarterly performance reviews, ensuring consistent communication and collaboration.
- Streamlined the billing reconciliation process, reducing errors by 50%, and ensured SLA adherence for client satisfaction.
Junior Associate (APEX US)
Publicis Groupe
Gurgaon
08.2021 - 08.2022
- Managed pacing reports, billing reconciliation, and invoice requests for clients like Lowe’s, Under Armour, and Samsung.
- Cultivated strong relationships with key accounts, providing detailed campaign insights and optimization suggestions to improve results.
- Worked cross-functionally with sales teams and media planners to ensure smooth execution of campaigns and alignment with client goals.
Education
B. Tech - Civil Engineering
Reva University
Bangalore07-2021
Skills
- Microsoft Excel (Advanced: Data Analysis, Pivot Tables,Power Pivot, XLOOKUP, Reporting)
- Ad Operations: Meta Ads, Reddit Ads, Pinterest Ads, Google Ads, TTD, DV360
- Campaign Management: Flawless execution of end-to-end campaigns
- Performance Tracking: Analyzing KPIs and optimizing campaign performance
- Client Relationship Management: Building and managing key client relationships
- Programmatic Tools: CM360, The Trade Desk
- Brand Safety Tools: DoubleVerify, IAS
- Financial Management: Budget tracking, invoicing, billing reconciliation
- Data-Driven Insights: Evaluating campaign metrics and performance
- Cross-Functional Collaboration: Working with teams across regions
Accomplishments
- Received RnR Monthly Awards 4 times during my tenure for outstanding campaign performance and client satisfaction.
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Media Performance Associate Manager
Publicis Groupe
10.2023 - Current
Associate Media Planner (Publicis Health Media)
Publicis Groupe
08.2022 - 09.2024
Junior Associate (APEX US)
Publicis Groupe
08.2021 - 08.2022
B. Tech - Civil Engineering
Reva University
Similar Profiles
Shivanshu SharmaShivanshu Sharma
Senior Associate Business Operations L2 – Lead FP&A & MR at Publicis Global Delivery (Publicis Groupe)Senior Associate Business Operations L2 – Lead FP&A & MR at Publicis Global Delivery (Publicis Groupe)
Adhiraj JollyAdhiraj Jolly
Associate Manager at Publicis Groupe (Publicis Media)Associate Manager at Publicis Groupe (Publicis Media)
Vishnu SudevanVishnu Sudevan
SEO MANAGER at Publicis Global Delivery - Publicis GroupeSEO MANAGER at Publicis Global Delivery - Publicis Groupe
Dhanroop PillaiDhanroop Pillai
Associate Director at Publicis Global Delivery | Publicis GroupeAssociate Director at Publicis Global Delivery | Publicis Groupe
OM VIR SINGHOM VIR SINGH
Senior Geologist at RVR PROJECTS PVT LTDSenior Geologist at RVR PROJECTS PVT LTD