Mani Abraham
Chennai
Summary
Creative professional with 10+ years of experience supporting business growth through structured creative execution and experience-led solutions. Demonstrates strength in managing end-to-end initiatives, aligning creative output with business objectives, and collaborating across teams to ensure timely and scalable delivery. Experienced in balancing creative quality with project timelines and performance goals.
Overview
13
13
years of professional experience
3
3
Certifications
Work History
Senior Graphic Designer
Virtual Calibre Consulting India Pvt Ltd
Chennai
02.2024 - Current
- Collaborated with cross-functional teams to ensure brand consistency.
- Oversaw project timelines and resource allocation for multiple initiatives.
- Developed and presented creative concepts to stakeholders for approval.
- Conducted market research to identify design trends and consumer preferences.
- Managed vendor relationships to streamline production processes and costs.
- Designed work that strongly communicated brand narrative, goals and concepts.
- Developed and implemented innovative strategies to increase brand awareness.
- Proposed concepts using rough sketches, storyboards or mood boards.
- Oversaw the production of digital assets such as videos, websites, and interactive experiences.
- Engaged with clients to gather project information and uncover challenges.
- Presented creative proposals at executive meetings for approval or revisions.
- Reviewed and critiqued creative work, providing constructive feedback to ensure alignment with brand standards and creative excellence.
- Presented creative concepts and strategies to senior management and clients, effectively communicating the vision and rationale behind creative decisions.
- Conducted user research to understand target audience needs and preferences.
- Created wireframes and prototypes to visualize user interfaces and interactions.
- Facilitated usability testing sessions to gather feedback on design concepts.
- Implemented design systems to ensure consistency across digital platforms.
- Presented design solutions effectively to stakeholders for approval and feedback.
- Created wireframes, user flows, prototypes and mockups to visualize design concepts.
- Defined user experience goals and objectives based on project requirements.
- Communicated complex information clearly through visual hierarchy, typography, color theory, imagery and iconography.
- Managed communication between stakeholders and development teams effectively.
- Facilitated regular status meetings to ensure project alignment and progress.
- Developed project documentation including scopes, schedules, and requirements.
- Assisted in troubleshooting issues that arose during the project lifecycle.
- Identified potential areas of improvement in existing websites based on analytics data and user feedback.
- Coordinated website development projects with internal and external stakeholders.
- Communicated effectively with clients regarding project status updates.
- Ensured compliance with applicable laws such as GDPR when launching websites in multiple countries.
- Developed project plans, timelines, and budgets for website projects.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Senior Graphic Designer
Private Law Firm
09.2022 - 06.2023
- Created designs for Webinar Campaigns for Digital Platforms
- Created engaging Daily Social Media posts
- Created logo for in-house branches
- Designed all Printing materials
- Created & Edited Videos for Social Media Platforms
- Created Social Media videos (Shorts, reels..)
- Image Editing
- Managed Junior Graphic Designers and overview their work before proceeding to final approvals
- Worked with Web development team for Creating Web UI Designs
- Participated in Design discussion meeting to initiating new projects.
- (Remote)
Marketing Graphic Designer
Teleforce Global Service Corporation
07.2021 - 07.2022
- Designed Promotional Campaigns for Digital Platforms
- Created engaging Daily Social Media posts
- Created logo based on the brief given by client
- Designed all Printing materials
- Created & Edited Videos for Social Media Platforms
- Managed Graphic Designers and overview their work before proceeding to final approvals.
Marketing Graphic Designer
Vijay Raja's Vrist Pvt Ltd
Chennai
08.2018 - 09.2020
- Developed creative designs for marketing strategies for on-line and off- line mediums
- Created designs for product advertisements
- Developed marketing materials to support product branding strategies
- Responsible for Monthly Inhouse Magazine
- Responsible for regular social media post designs
- Created & Edited Videos for Social Media Platforms (Reels, Product videos)
Graphic Designer
Print Room
Chennai
11.2017 - 06.2018
- Created high volume of design layout, typesetting of publications, office forms and various projects to optimize design and production strategies
- Worked closely with Manager & Print Machine Operator to maintain optimum levels of communication to effectively and efficiently complete projects
- Responsible for presenting designs and mock-ups to clients for review and amending it
Graphic Designer
Kumar Plastics
Chennai
01.2015 - 09.2017
- Created designs for signs, hoardings, ss plate engraving, event background, product labels
- Modified clients work according to their print requirement
- Analyzed workload, complexity and due dates to predict and prevent problems related to product delivery
- Distributed updated weekly report of project status and priorities to team members and management
- Examined job orders to determine quantity, stock, specifications and printing instruction
Graphic Designer
Balaji Designs
Chennai
09.2012 - 11.2014
- Created in-person and online designs according to various industry clients requirement
- Modified clients work according to their print requirement
- Changed orientation of the artworks according to size and display placement
- Checking and Matching the colours as per the artwork guidelines
Education
Diploma - Graphic Design
New Life Community College
Chennai, TNBachelor of Arts - Public Administration
University of Madras
Chennai, IndiaMBA - Marketing
University of Madras
Chennai, IndiaSkills
- Digital Design
- Graphic Design
- UX & UI Design
- Editorial Design
- Environmental Design
- Logo Designs
- Video Editing
- Motion Graphic
- Web Graphics
- Image Manipulation
- Advertising Understanding
- Marketing Materials
- Stationery Products
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- After Effects
- Premier Pro
- Corel Draw
- Microsoft Office
- Figma
- Project management
- User experience design
- Digital asset production
- Design thinking
- Creative direction
- Market research
- Client engagement
- Production standards
- Website design
- Photography composition
- Accessibility design
- Presentation design
Certification
Google UX Design
https://www.credly.com/badges/9f65af8a-7b82-4112-a37f-8a5465a466d2/linked_in_profile
https://www.credly.com/badges/9f65af8a-7b82-4112-a37f-8a5465a466d2/linked_in_profile
Design Tools
- Adobe - Illustrator, Photoshop, After Effects, Premiere Pro, Indesign
- UI Design - Figma, XD
- Microsoft - Word, Powerpoint, Excel
- Prototype - Figma
- Project Management - Trello, Notion, Teams, Milannotes
Timeline
Senior Graphic Designer
Virtual Calibre Consulting India Pvt Ltd
02.2024 - Current
Senior Graphic Designer
Private Law Firm
09.2022 - 06.2023
Marketing Graphic Designer
Teleforce Global Service Corporation
07.2021 - 07.2022
Marketing Graphic Designer
Vijay Raja's Vrist Pvt Ltd
08.2018 - 09.2020
Graphic Designer
Print Room
11.2017 - 06.2018
Graphic Designer
Kumar Plastics
01.2015 - 09.2017
Graphic Designer
Balaji Designs
09.2012 - 11.2014
Diploma - Graphic Design
New Life Community College
Bachelor of Arts - Public Administration
University of Madras
MBA - Marketing
University of Madras