Manikanta Puttarajaiah
Area Sales Manager
Bangalore
Summary
Knowledgeable Manager with proven track record in driving regional sales growth and developing strong customer relationships. Successfully led teams in achieving sales targets, ensuring consistent market penetration and revenue increase. Demonstrated leadership and strategic planning skills to enhance team performance and streamline sales processes.
Overview
15
15
years of professional experience
2011
2011
years of post-secondary education
Work History
Area Sales Manager
Nykaa.com, Nykaa E-retail Private
04.2024 - Current
- Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
- Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
- Launched new products successfully within the assigned territory by executing well-designed launch plans tailored specifically for each product line.
State Head
Retailer Shakti -(Flipkart)
04.2023 - 04.2024
- Managing Area Managers
- Analysis for price and deal structures in order to maximize revenue and profits and help to facilitate pricing best practices across the sales teams
- Driving new business development through new accounts
- Developing and mentoring new Sales Agents
- Develop, forecasts and strategies to achieve sales at price levels to ensure profitability
- Maximum utilization of available resources.
- Promoted brand awareness by increasing market penetration across Bangalore's markets.
- Developed long-range plans for business growth, resulting in an increase in annual sales.
- Worked with senior management teams on short-term planning efforts that focused on improving operational efficiency.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
Assistant Sales Manager
Nykaa
03.2022 - 04.2023
- Hired and built new teams across Karnataka
- Ensuring maximum penetration of buyers
- Develop and execute strategic market plan
- Develop plans to increase sales
- Analyse customer Purchase Sales and Inventory(PSI) report to make accurate monthly forecasts
- Working with the team at ground level and with regular market visits to understand market needs and buyer requirements
- Regularly travelled to the territory to maintain a connection with the market and identify opportunities for business growth
- Ensuring every team member is productive and motivated
- Data oriented and Data Driven
- Ensuring month on month growth in all parameters
- Monitored sales team performance and provided training to help reach targets.
Area Sales Manager
Udaan
03.2019 - 03.2022
- Successfully launched markets in various parts of Karnataka
- Budget preparation follow up and adaptation to regional needs
- Build strategic and tactical plans for driving volume growth in assigned area
- Currently handling a team of 90+ Associates
- Hold business plan reviews with sales and management teams
- Have successfully planned and executed many pilot projects
- Planning and executing monthly sales for stated
- Follow-up customer inventory level
- Ensure net sales performance
- Preparation of space terms marketing calendar marketing support negotiations
- Ability to analyse policies procedures and guidelines in a way that maximizes productivity but protects the level of risk desired
- In-depth sales technique/sales coaching skills
- Creating demand in the market.
BD Manager
Oyo Hotels and Homes Pvt Ltd
10.2019 - 02.2020
- Identifying and finalizing new properties and for maintaining relationship with all stakeholders to run these properties profitably
- Build a full-scale sales operation from the ground up
- Implement strategic goals for acquiring new 5 star properties
- Responsible for P&L driven decisions for the assigned area
- Responsible for end-to-end business development of the assigned area; includes planning and building short-term and long-term supply
- Cross-functional approach through coordination with multiple teams in inter and Intra geographies
- Creating a balance in inventory growth and demand to ensure optimization
- Proposes potential business deals by contacting potential partners; discovering and exploring opportunities
- Making sure there is no churn affecting the profitability of the business
- Continuous support to the operations team for healthy relationship with patrons
- Demonstrated sales-focused approach to customer service continually achieving goals and expanding customer base.
Sales & Operation Manager
Kolour Koncepts, Interational & Texxstyles International
01.2015 - 01.2019
- Work with Area Sales Manager on customer and prospect management and territory management
- Create demand at the end user level
- Analyze end user area sales monthly and propose market share development plans to management on a quarterly basis
- Assist departmental management in identifying possible improvements in systems and procedures
- Highly motivated with a strong customer focus and the ability to communicate effectively at all levels
- Willing and capable to acquire a profound knowledge of the local culture political situation and business culture of the countries and its territory
- Track record of influencing sales performance and profitability through expert knowledge
- Excellent motivator and team builder able to form strong interpersonal relationships with sales team
- Manage profitability of the account.
Planning & Purchase Expert
ITC
01.2011 - 01.2015
- SAP Trained
- A willingness to dive into technical environments and issues to manage and advocate products and projects
- History of teamwork and willingness to roll up one's sleeves to get the job done
- Analyze and develop solutions for business problems at their root stepping back to understand the broader context
- Continuously evaluate and improve vendor systems and processes
- Understand business objectives from various stakeholders and continually align your work with those objectives
- Recognize and adopt best practices in vendor reporting and analysis
- Knowledge of retail operational and marketing principles
- Establish product vision business goals and product road map according to retail priorities
- Handle trade-offs between cost time to market estimated return on investment and ensure strategic alignment across multiple teams
- And to ensure successful delivery of set features to production that meet both internal and external customer needs
- Work as a part of a highly collaborative cross-functional team to oversee the planning development and design of strategy from product initiation decision through the end of the product life cycle
- Present strategy progress and product feature to internal partners at a senior level.
Associate Finance Service Manager
ICICI Bank Ltd
06.2010 - 01.2011
- Started my Professional career with ICICI Bank Ltd after the completion of MBA in Finance and Accounting
- Started with great bench mark with ICICI
- Achieved targets continuously for Three quarters
- Providing Investment plans for High network clients
- Helping Tax planning for clients
- Handling their Investment plans according to their needs
- Training the whole team about products and services
- Helping the whole team to achieve their targets
- Handling all Contingent Fund in the Office.
Education
MBA - Banking And Finance
Reva Institute of Technology & Management
Bangalore, KarnatakaBACHELOR OF BUSINESS MANAGEMENT - Finance
Shehsadripuram College
Bangalore, KarnatakaAssociate of Arts - Business Administration
Sheshadripuram College Bangalore University
Bangalore, KarnatakaHigh School Diploma - undefined
Florence
Skills
- Forward-thinking leader
- Consistent work performance
- Crafting organizational vision
- Client Relationship Building
- Negotiation
- Policy Development
- Analytical and Critical Thinker
- Data Driven
Timeline
Area Sales Manager
Nykaa.com, Nykaa E-retail Private
04.2024 - Current
State Head
Retailer Shakti -(Flipkart)
04.2023 - 04.2024
Assistant Sales Manager
Nykaa
03.2022 - 04.2023
BD Manager
Oyo Hotels and Homes Pvt Ltd
10.2019 - 02.2020
Area Sales Manager
Udaan
03.2019 - 03.2022
Sales & Operation Manager
Kolour Koncepts, Interational & Texxstyles International
01.2015 - 01.2019
Planning & Purchase Expert
ITC
01.2011 - 01.2015
Associate Finance Service Manager
ICICI Bank Ltd
06.2010 - 01.2011
BACHELOR OF BUSINESS MANAGEMENT - Finance
Shehsadripuram College
Associate of Arts - Business Administration
Sheshadripuram College Bangalore University
High School Diploma - undefined
Florence
MBA - Banking And Finance
Reva Institute of Technology & Management
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