Mani Shankar
New Delhi
Summary
A Digital Marketing professional with experience creating and executing successful campaigns for a range of clients Proficient in SEO, social media management, email marketing, and content creation. I am a dedicated problem-solver with a strong track record of delivering exceptional customer service. With my expertise in troubleshooting, optimizing and maintaining advertising campaigns.
Overview
3
3
years of professional experience
1
1
Certification
Work History
AdOps Associate
AdPushup Software
02.2024 - Current
- Oversee the setup, delivery, and optimization of digital advertising campaigns across various platforms.
- Implement and manage header bidding solutions using platforms such as Prebid.js, Amazon TAM, and other header bidding technologies.
- Integrate and configure ad recovery solutions like AdRecover to serve ads to users with ad blockers.
- Manage ad placements and formats specifically designed for users with ad blockers to ensure visibility and engagement.
- Monitor campaign performance and make real-time adjustments to ensure KPIs are met.
- Produce detailed reports on campaign metrics, including impressions, click-through rates (CTR), conversion rates, and ROI.
- Ensure ads are correctly displayed and functioning across different devices and browsers.
- Work closely with account managers, creative teams, and clients to understand campaign objectives and deliver on expectations and provide technical support and guidance to clients regarding ad specifications.
- Strong analytical skills with experience in data analysis tools (Google Analytics, Excel).
- Knowledge of HTML, JavaScript, and web technologies related to ad tech.
- Troubleshoot and resolve issues related to header bidding implementations, including latency, discrepancies, and bid shading.
Senior Analyst
HCL TECH (Client: Google)
05.2022 - 01.2024
- Utilize HTML, CSS and JavaScript to create, optimise ad creatives
- Implementing SOAP API to enhance ad tracking & reporting
- Develop and execute digital marketing campaigns for clients in various industries, including healthcare, technology, and hospitality
- Set up new campaign, identifies areas for optimisation, or troubleshooting issues with an ad delivery, targeting
- Monitoring the performance of the ad serving system and identifying opportunities to optimize performance
- Create email marketing campaigns and manage email lists to increase open and click-through rates
- Analyze campaign data using Google Analytics and provide regular reports to clients on campaign performance
- Overall, my work as an Digital Marketing professional requires a combination of technical expertise, strong communication skills, and a deep commitment to client satisfaction.
Software Engineer
Falcon Autotech Pvt. Ltd.
08.2021 - 05.2022
- My proficiency in HTML, CSS, and JavaScript enables me to design and develop visually appealing and responsive front-end interfaces that provide seamless navigation and engaging user interactions
- I have extensive experience in working with MS SQL, which enables me to design and optimize high-performing database structures that support data-driven web applications
- My expertise in C# allows me to develop server-side logic, API integrations, and backend systems that drive robust web applications and ensure optimal system performance
- I am also responsible for identifying and resolving technical issues, implementing software updates, and ensuring that web applications are secure, reliable, and maintainable.
Education
Bachelor of Technology - Computer Science
Amity School Of Engineering and Technology
06.2021
Higher Secondary School - Science
MHK
05.2017
Skills
- Google Ad Manager 360
- DV360
- Campaign Manager
- Header Bidding Platform (Prebidjs, TAM)
- Ad Recovery Solution (AdRecover)
- Data Analysis (Excel, Google Analytics)
- Debugging tools (eg, Chrome DevTools)
- HTML
- CSS
- JavaScript
- SQL
- C#
Certification
- DV360
- GAM360
Timeline
AdOps Associate
AdPushup Software
02.2024 - Current
Senior Analyst
HCL TECH (Client: Google)
05.2022 - 01.2024
Software Engineer
Falcon Autotech Pvt. Ltd.
08.2021 - 05.2022
Bachelor of Technology - Computer Science
Amity School Of Engineering and Technology
Higher Secondary School - Science
MHK
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