Manica Pathak

Responsible for discovering and spotlighting 75+ homegrown creatives across graphic design, fine art, fashion, interiors, architecture, and hospitality. Has developed a strong niche within India’s fashion and design landscape, conducting exclusive interviews with emerging and established founders shaping the country’s global presence. Covered India’s leading design festivals, including the India Art Fair, offering in-depth perspectives on the conversations steering the creative industry. Consistently explores forward-looking themes across fashion, art, design, and culture, documenting the ideas, voices, and movements defining what comes next.

Editorial Strategy and Content Management

• Defined, structured, and wrote high-quality articles across five verticals—fashion, art, design, lifestyle, and events—while ensuring alignment with overall brand voice.
• Worked with the editor on monthly content calendars, curating artists and brand features for long-form and short-form pieces.
• Oversaw writers to uphold quality and voice consistency. Collaborated with the Project Manager and Graphic Designer to streamline workflows and ensure smooth coordination and timely delivery of creative assets.

Brand Language Development

• Led the development and standardization of brand language across the website and social channels, defining core voice, tone, and key messaging themes.
• Created a comprehensive style guide to ensure consistent voice, grammar, and editorial standards for all current and future contributors.
• End-to-End Interview and Communication Lead
• Managed end-to-end communication with featured artists and brands, including scheduling, preparing questions, conducting interviews, and drafting final articles.
• Oversaw the collection and organization of all required visual assets for publication.

Cross-Platform Content and Podcast Development

• Handled all social media copy for features, ensuring promotional content reflected each story’s distinct voice and drove engagement.
• Contributed to the conceptual development of The Creators Loft podcast, including guest pairing, segment planning, and drafting interview questions.

• Developed engaging copy for digital campaigns and social media platforms.
• Collaborated with design teams to create cohesive marketing materials.
• Assisted in brainstorming sessions to generate innovative content ideas.

• Researched fashion trends and compiled articles for publication.
• Edited submissions for clarity, grammar, and brand voice compliance.
• Maintained an organized database for articles and backups of scheduled content.
• Coordinated quarterly magazine shoots by selecting costumes and accessories while liaising with vendors.

1. Collaborated with theMenswear Category Head to conceptualise seasonal trends for their brand-NXG.
2. Executed tech packs and graphics for designs, facilitating sample production effectively.
3. Monitored accessories and trims department to ensure design integrity.
Attended exhibitions and B2B events with the Head Designer to analyse market trends.

1. Monitored emerging trends in men's casual and streetwear to develop innovative themes for online platforms.
2. Executed designs and tech packs for casualwear, including t-shirts, joggers, and sweatshirts.
3. Collaborated witheth production team in Ludhiana to ensure timely sample execution.

1. Facilitated order sheets for Bespoke Formal Menswear while coordinating with international customers.
2. Monitored garment construction stages to ensure quality and timely delivery.
3. Executed daily social media uploads of newly constructed garments on Facebook and Pinterest.
3. Crafted engaging captions and hashtags to enhance visibility and engagement.