Manick Sivaparam

Product Leader with over 14 years of experience leading product-market strategy and delivering innovative products for enterprise users.

• Built Kantar Marketplace's Dashboard & Analytics capability from concept to market. This critical part of a $100+ million platform was developed and launched, providing customers with insights into their data.
• Created a three-year vision for an AI-first Dashboard & Analytics platform at Kantar Marketplace.This platform will drive personalization as the core for future growth, providing customers with even more valuable insights.
• Defined the strategic position and created a roadmap for the product, which in turn adds competitive advantages to the larger business. This product will help Kantar Marketplace differentiate itself from the competition and achieve its business goals.
• Built a data management platform that automated data harmonization for a variety of data structures. This platform helped Kantar's delivery teams save time and money, reducing the time spent on this step by 80% and saving an average of 40% of overall project costs. The platform was used by delivery teams in a COE with an annual revenue of $10 million in 2018.
• Launched an analytics platform that was used by 500+ Coca Cola enterprise users at various organizational levels to review and analyze their market data. This platform generated an upfront revenue of $500,000 and recurring annual revenues of $150,000.