Hi, I’m
Manick Sivaparam
Product Management Director
Bengaluru
Summary
Product Leader with over 14 years of experience leading product-market strategy and delivering innovative products for enterprise users.
Overview
14
years of professional experience
6
years of post-secondary education
Accomplishments
- Built Kantar Marketplace's Dashboard & Analytics capability from concept to market. This critical part of a $100+ million platform was developed and launched, providing customers with insights into their data.
- Created a three-year vision for an AI-first Dashboard & Analytics platform at Kantar Marketplace.This platform will drive personalization as the core for future growth, providing customers with even more valuable insights.
- Defined the strategic position and created a roadmap for the product, which in turn adds competitive advantages to the larger business. This product will help Kantar Marketplace differentiate itself from the competition and achieve its business goals.
- Built a data management platform that automated data harmonization for a variety of data structures. This platform helped Kantar's delivery teams save time and money, reducing the time spent on this step by 80% and saving an average of 40% of overall project costs. The platform was used by delivery teams in a COE with an annual revenue of $10 million in 2018.
- Launched an analytics platform that was used by 500+ Coca Cola enterprise users at various organizational levels to review and analyze their market data. This platform generated an upfront revenue of $500,000 and recurring annual revenues of $150,000.
Work History
KantarBangalore
Product Management Director
07.2021 - Current
Job overview
- Developed and maintained vision, strategy, and roadmap for the analytics dashboard product line. This involved continuously studying the evolving client segment needs, competitive offers, and prioritizing product features development to ensure the product remained aligned with market needs.
- Oversaw the execution of the product strategy and roadmap by working with various internal and external stakeholders. This involved coordinating with product managers, engineers, designers, and marketing teams to ensure that the product was developed and launched on time and within budget.
- Established and maintained a strong understanding of the analytics dashboard market. This involved conducting market research, tracking competitor activity, and staying up-to-date on the latest trends in the industry.
KantarBangalore
Principal - Product Development
04.2019 - 06.2021
Job overview
- Led a multidisciplinary team to conceptualize, design, build, and deliver analytics products. This involved working with a variety of professionals from different disciplines, including data scientists, engineers, designers, and product managers.
- Led solution conceptualization, feature scoping, and prototyping analysis models using datasets. This involved a deep understanding of the analytics process, as well as the ability to translate technical concepts into language that is understandable to non-technical stakeholders.
- Translated analysis models into solution frameworks, designed and executed delivery plans, and created a product roadmap plan. This involved the ability to set clear goals, track progress, and make adjustments as needed.
KantarBangalore
Domain Consultant
04.2015 - 03.2019
Job overview
- Partnered with clients to understand their enterprise analytics needs. Studied the available datasets to conceptualize custom analytics platforms that answered their business questions and delivered great value in their decision making.
- Created development roadmaps, execution plans, and managed expectations with all stakeholders. Managed a team of about 8-10 analysts and consultants to transform business requirements into feature descriptions, wireframes, and mockups.
- Participated in the UI/UX design process to finalize the product design.
KantarBangalore
Associate Domain Consultant
10.2013 - 03.2015
Job overview
- Directly managed a team of 4-6 analysts, guiding them in creating analytical frameworks, reports, and mockups. This involved providing clear and concise instructions, as well as providing feedback and support.
- Created wireframes from understanding project scope and requirements. This involved translating complex requirements into simple and easy-to-understand visuals.
- Managed internal and external stakeholders expectations. This involved keeping stakeholders informed of progress, as well as addressing any concerns or issues that arose.
KantarBangalore
Senior Business Analyst
04.2013 - 09.2013
Job overview
- Developed Excel-based analytical tools and dashboards for clients. This involved designing and coding tools that were easy to use and that provided clients with the information they needed to make informed decisions.
- Assisted in developing visual mockups for product development. This involved translating functional requirements into visual representations that could be used to communicate the design of the product to stakeholders.
KantarBangalore
Business Analyst
02.2012 - 03.2013
Job overview
- Prepared insightful analytical reports by analyzing client data from various datasets. This involved using a variety of analytical techniques to identify trends, patterns, and insights.
Tata Consultancy ServicesBangalore
Business Analyst
04.2009 - 08.2011
Job overview
- Provided insightful data analysis for US retail clients as an extended analytics team for The Nielsen Company. This involved using a variety of analytical techniques to identify trends, patterns, and insights in data from Nielsen's proprietary data sources.
- Prepared ad hoc and ongoing reports and story decks that were clear, concise, and easy to understand. This involved translating complex data into easy-to-digest visuals and narratives that could be used by clients to make informed decisions.
Education
Indian Institute of ManagementKozhikode
MBA from Business Administration And Management
11.2019 - 03.2022
Anna UniversityChennai
B.E. from Mechanical Engineering
08.2003 - 03.2007
Skills
Product Management
Product Strategy
Product Roadmaps
Competitive Analyses
Strategic planning
Market Analysis
Product Team Leadership
Customer Needs Assessment
Go-to-Market Strategies
Timeline
Product Management Director
Kantar
07.2021 - Current
Indian Institute of Management
MBA from Business Administration And Management
11.2019 - 03.2022
Principal - Product Development
Kantar
04.2019 - 06.2021
Domain Consultant
Kantar
04.2015 - 03.2019
Associate Domain Consultant
Kantar
10.2013 - 03.2015
Senior Business Analyst
Kantar
04.2013 - 09.2013
Business Analyst
Kantar
02.2012 - 03.2013
Business Analyst
Tata Consultancy Services
04.2009 - 08.2011
Anna University
B.E. from Mechanical Engineering
08.2003 - 03.2007