Manigandan R
Summary
- Creating Business Values: Created value to all the stakeholders by focusing on productivity improvements and frugal innovations
- Navigating Unstructured Environment: Taken timely decisions based on meaningful insights from unstructured data points, re-looked them when metrics and anecdotes differed.
- Growth Hacker: Facilitated rapid & consistent growths by identifying & solving the pain points. Established, improved and scaled processes across product, operations & sales verticals
- Customer Obsession: Worked vigorously to earn and keep customer trust
- Capable Communicator: Ability to influence and engage internal and external stakeholders to implement strategic initiatives
Overview
11
11
years of professional experience
Work History
Area Business Head
Think And Learn
Coimbatore, India
10.2021 - 12.2023
- Heading - BTC business in upcountry TN : 3 Centers | Coimbatore cities | 50+ employees | 400+ enrollments
- Managing multiple business verticals - Center operations, business development, marketing, customer support, academics
- Business Development - National SPOC - Collaborated with the internal and external stakeholders to launch 5 BTC from Mar'22 to Nov'22, Standardized the site selection and rejection parameters.
- Coordinated with the RE team and the projects team to track the various milestone from site selection till handover to the projects team.
- Initiated process to optimize the expansion plan
- Set up joint discussion with the BTC central, RE and business teams to realign the planned locations at a city, state and regional level.
- Best Practices Platform - Knowledge Sharing - Encouraged team to ideate and problem solve and share the best practices
- Some ideas identified from ground team and rolled out across
- Initiated tele-calling process, school scholarship tests to drive walk-ins, tripled employee productivity to 3.6
- Initiated verification calls, training process, weekly sync ups, data driven PJP plan to reduce refunds
- Refunds reduced from high of 58% in Mar 22 to 18% in Apr 23.
Branch Head
Sterling Holiday Resorts Limited
Coimbatore, India
01.2019 - 09.2021
- Headed Time share business for Coimbatore
- Launched Field visit process in Jun 2019 and scaled to 85 lac per month
- Managed multiple Business verticals - Business Development, Operations, Marketing, Partner management, Analytics [Best Practices Platform - Knowledge Sharing] Encouraged the ground team to ideate and share best practices.
- Increased booking from 2 to 7 per day/ per person
- Activated 123 MHW in ROTN and Generated 332 enrollment
- Referral Sales increased from 12 to 184 in 2020
- Route planning using Google Maps - productivity doubled within a week time
Business Unit Manager
Mahindra Holidays
Chennai
09.2016 - 12.2018
- Leading, mentoring & motivating the team members to ensure effective & efficient sales operations; thus achieving desired group business results consistently.
- Regular interaction with team members to ensure that team consists of motivated, empowered, focused, delighted and result oriented members.
- Aggressive in recruiting & motivating team to achieve their assigned target.
- Expansion of new business opportunities around ROTN Market.
- Handled team size of 6 Chennai delivered high quality sales in terms of units and volumes and been Certified as 'Champs Elite' for Q2 & Q3 FY15 - 1 Qualified for CSO Club FY(201617) consistently.
- Handling 3 Sales Units - 25 sales executives and 2 Team Managers, 2 Telemarketing Units.
- Responsible for Consistent Quality Sales for entire Unit.
- Responsible for driving Sales / Revenues by strategist various Marketing initiatives.
- Responsible for enabling Teams to grow revenue through various Marketing Activities in low penetration markets.
- Have ensured all team members learn and grow along with organization.
- Manpower attrition has been all-time low at 2%.
- Actively involved in execution of strategies to achieve sale targets for Direct Sales
Team Manager
Sterling Holiday Resorts
12.2012 - 08.2016
- Business Development] Conducted 84 MHW in 47 Places and generated 184 enrollments [Retail Operations] Increased Sales Size by 12% Y-o-Y, conversion
- Won back more than 120 dormant customers (20% of the buyers)
- Marketing - Planned the entire marketing/BTL activity for the entire region with marketing budget of 10 Lakh - 20k unique visits through single campaign | 80% cost saving | Tie-up with HDFC, Bharat Matrimony, Car Showrooms
- People Management - Managed the recruitment, training, motivation and development of 100+ retail sales staff - Increased employee productivity by more than 100% from 2.6 Lac to 5.8 Lac
Education
MBA - Marketing & Strategy
IIPM
Chennai, India01.2012
BBA - B.B.A.
Anna University
Chennai, India01.2010
Skills
- P&L Management
- Team Management
- Program Management
- Business Strategy
- Communication
- Retail Marketing
- Trade Marketing
- Market Research
- Analytics
- Business Development
- Merchandising
- Retail Sales
- Distribution
- Stakeholder Management
- Relationship Building
Accomplishments
- Received Pan India Topper Award in 2014 from Sterling Holiday Resorts by delivering 184 Enrollments/ 4.32 Cr Revenue and got promoted as Team Manager
- Received Best Team Manager - South Award in 2017 from Mahindra Holidays by Achieving 337 enrollments/ 18.3 Cr Revenue and got promoted as Unit Head
- Received 2nd Topper Business Head - South Award from Think and Learn by Achieving 144 enrollments in 3 months.
Timeline
Area Business Head
Think And Learn
10.2021 - 12.2023
Branch Head
Sterling Holiday Resorts Limited
01.2019 - 09.2021
Business Unit Manager
Mahindra Holidays
09.2016 - 12.2018
Team Manager
Sterling Holiday Resorts
12.2012 - 08.2016
MBA - Marketing & Strategy
IIPM
BBA - B.B.A.
Anna University