Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Manigandan R

Manigandan R

Summary

  • Creating Business Values: Created value to all the stakeholders by focusing on productivity improvements and frugal innovations
  • Navigating Unstructured Environment: Taken timely decisions based on meaningful insights from unstructured data points, re-looked them when metrics and anecdotes differed.
  • Growth Hacker: Facilitated rapid & consistent growths by identifying & solving the pain points. Established, improved and scaled processes across product, operations & sales verticals
  • Customer Obsession: Worked vigorously to earn and keep customer trust
  • Capable Communicator: Ability to influence and engage internal and external stakeholders to implement strategic initiatives


Overview

11
11
years of professional experience

Work History

Area Business Head

Think And Learn
10.2021 - 12.2023
  • Heading - BTC business in upcountry TN : 3 Centers | Coimbatore cities | 50+ employees | 400+ enrollments
  • Managing multiple business verticals - Center operations, business development, marketing, customer support, academics
  • Business Development - National SPOC - Collaborated with the internal and external stakeholders to launch 5 BTC from Mar'22 to Nov'22, Standardized the site selection and rejection parameters.
  • Coordinated with the RE team and the projects team to track the various milestone from site selection till handover to the projects team.
  • Initiated process to optimize the expansion plan
  • Set up joint discussion with the BTC central, RE and business teams to realign the planned locations at a city, state and regional level.
  • Best Practices Platform - Knowledge Sharing - Encouraged team to ideate and problem solve and share the best practices
  • Some ideas identified from ground team and rolled out across
  • Initiated tele-calling process, school scholarship tests to drive walk-ins, tripled employee productivity to 3.6
  • Initiated verification calls, training process, weekly sync ups, data driven PJP plan to reduce refunds
  • Refunds reduced from high of 58% in Mar 22 to 18% in Apr 23.

Branch Head

Sterling Holiday Resorts Limited
01.2019 - 09.2021
  • Headed Time share business for Coimbatore
  • Launched Field visit process in Jun 2019 and scaled to 85 lac per month
  • Managed multiple Business verticals - Business Development, Operations, Marketing, Partner management, Analytics [Best Practices Platform - Knowledge Sharing] Encouraged the ground team to ideate and share best practices.
  • Increased booking from 2 to 7 per day/ per person
  • Activated 123 MHW in ROTN and Generated 332 enrollment
  • Referral Sales increased from 12 to 184 in 2020
  • Route planning using Google Maps - productivity doubled within a week time

Business Unit Manager

Mahindra Holidays
09.2016 - 12.2018
  • Leading, mentoring & motivating the team members to ensure effective & efficient sales operations; thus achieving desired group business results consistently.
  • Regular interaction with team members to ensure that team consists of motivated, empowered, focused, delighted and result oriented members.
  • Aggressive in recruiting & motivating team to achieve their assigned target.
  • Expansion of new business opportunities around ROTN Market.
  • Handled team size of 6 Chennai delivered high quality sales in terms of units and volumes and been Certified as 'Champs Elite' for Q2 & Q3 FY15 - 1 Qualified for CSO Club FY(201617) consistently.
  • Handling 3 Sales Units - 25 sales executives and 2 Team Managers, 2 Telemarketing Units.
  • Responsible for Consistent Quality Sales for entire Unit.
  • Responsible for driving Sales / Revenues by strategist various Marketing initiatives.
  • Responsible for enabling Teams to grow revenue through various Marketing Activities in low penetration markets.
  • Have ensured all team members learn and grow along with organization.
  • Manpower attrition has been all-time low at 2%.
  • Actively involved in execution of strategies to achieve sale targets for Direct Sales

Team Manager

Sterling Holiday Resorts
12.2012 - 08.2016
  • Business Development] Conducted 84 MHW in 47 Places and generated 184 enrollments [Retail Operations] Increased Sales Size by 12% Y-o-Y, conversion
  • Won back more than 120 dormant customers (20% of the buyers)
  • Marketing - Planned the entire marketing/BTL activity for the entire region with marketing budget of 10 Lakh - 20k unique visits through single campaign | 80% cost saving | Tie-up with HDFC, Bharat Matrimony, Car Showrooms
  • People Management - Managed the recruitment, training, motivation and development of 100+ retail sales staff - Increased employee productivity by more than 100% from 2.6 Lac to 5.8 Lac

Education

MBA - Marketing & Strategy

IIPM
Chennai, India
01.2012

BBA - B.B.A.

Anna University
Chennai, India
01.2010

Skills

  • P&L Management
  • Team Management
  • Program Management
  • Business Strategy
  • Communication
  • Retail Marketing
  • Trade Marketing
  • Market Research
  • Analytics
  • Business Development
  • Merchandising
  • Retail Sales
  • Distribution
  • Stakeholder Management
  • Relationship Building

Accomplishments

  • Received Pan India Topper Award in 2014 from Sterling Holiday Resorts by delivering 184 Enrollments/ 4.32 Cr Revenue and got promoted as Team Manager
  • Received Best Team Manager - South Award in 2017 from Mahindra Holidays by Achieving 337 enrollments/ 18.3 Cr Revenue and got promoted as Unit Head
  • Received 2nd Topper Business Head - South Award from Think and Learn by Achieving 144 enrollments in 3 months.

Timeline

Area Business Head

Think And Learn
10.2021 - 12.2023

Branch Head

Sterling Holiday Resorts Limited
01.2019 - 09.2021

Business Unit Manager

Mahindra Holidays
09.2016 - 12.2018

Team Manager

Sterling Holiday Resorts
12.2012 - 08.2016

MBA - Marketing & Strategy

IIPM

BBA - B.B.A.

Anna University

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