Manik Verma
Chandigarh
Summary
Creative Area Visual Merchandiser with solid background in creating compelling store displays that boost sales and customer engagement. Strengths include understanding of color theory, space planning, and trend forecasting to optimize visual appeal. Showcased ability to train and lead team members in executing merchandising strategies that align with brand identity. Demonstrated impact through improved visual aesthetics across multiple storefronts.
Overview
12
12
years of professional experience
Work History
Area Visual Merchandiser
Reliance Retail Ltd.
Chandigarh
01.2022 - Current
- Responsible for respective cities for Brands out including EBO, distribution channels, LFR, and Reliance Fashion World.
- Execution responsible for the brand's seasonal events across India.
- Season launch - Model store rollouts for all formats, like EBO, Distribution, and LFR, by the given deadlines, and also execute the season campaign shoot and window.
- Maintain VM standards as per the directive received from HO, and implement the same at stores for easy access to the customers.
- Regular store and counter visits are necessary to ensure VM standards are highly maintained, and timely reports of weekly submission display pictures should be sent.
- Maintain the VM checklist across all formats at the time of physical and virtual visits.
- Assisting the marketing team in executing promotions and events for Brands Out across all formats, such as EBO, distributor channels, and LFR.
- Regularly coordinate with the vendors to ensure the promotion is completed within the specified timeline. Ensure payment to the respective vendors, and follow up on the billing process after the work is done.
- Market surveys to analyze effective VM and display from other brands, as well as to enhance business and sales.
- To operate and achieve the VM spent as per the budgets.
Visual Merchandising Manager
Reliance Retail Ltd.
08.2018 - 12.2021
- Plan and maintain store's merchandising aesthetic including mannequins and Interiors.
- To co-ordinate with the vendors for Regular campaigns and activities of the stores.
- Maintaining Daily visual checklist of the store to maintain the standards.
- Review and analyses store reports to make effective visual decisions.
- Give training to staff for current Styles and Season.
Visual Merchandiser
H&M
01.2016 - 08.2018
- Company Overview: Hennes & Mauritz India Ltd.
- Maintain Merchandising of the store on the daily routine/follow-ups and recovery.
- Strictly follow my job responsibility which includes People, Routines and Selling.
- My responsibilities contains décor section which further contains mannequin styling, Window schemes, Props and In-store Merchandise changes.
- Maintain Visual material and props for regular campaign and activities of the store.
- Give training to newly joined Visual Merchandisers and SMT's on VM standards.
- Hennes & Mauritz India Ltd.
Senior Sales Optimizer
Bestseller Retail India Pvt. Ltd.
Amritsar
08.2013 - 01.2016
- Company Overview: ONLY.
- Maintaining the visual merchandising of the store on a daily basis for standards.
- Handling SIS for visual merchandising on a weekly basis.
- To make 360-degree visual changes on a weekly basis.
- Coordinating with the staff and giving them styling ideas for current season fashion, and campaigns.
Education
12th - Commerce
Ajanta Senior Secondary School
Amritsar01.2008
B Sc. - Fashion Design
Inter National Institute of Fashion Design (INIFD)
AmritsarSkills
- Vendor management
- Time management
- Planning and decision-making
- New store openings
- Event planning and execution
- Merchandise display
- Visual merchandising
- Customer service
- Seasonal promotions
- Seasonal displays
- Brand representation
- Team leadership
Accomplishments
- Best Sales Optimizer Award in North at ONLY, 2013-14
- Best Senior Sales Optimizer Award in North, 2014-15
- Only Fashionista Styling Competition, 12/2014, 3rd in pan India
- Employee of the Month in Pan India at Only, 06/2015
Languages
Hindi
First Language
English
Advanced (C1)
C1
Punjabi
Proficient (C2)
C2
Timeline
Area Visual Merchandiser
Reliance Retail Ltd.
01.2022 - Current
Visual Merchandising Manager
Reliance Retail Ltd.
08.2018 - 12.2021
Visual Merchandiser
H&M
01.2016 - 08.2018
Senior Sales Optimizer
Bestseller Retail India Pvt. Ltd.
08.2013 - 01.2016
12th - Commerce
Ajanta Senior Secondary School
B Sc. - Fashion Design
Inter National Institute of Fashion Design (INIFD)
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