Manika Matta

• Google Project 1: Facebook Ads: Ad categorisation, Landing Page Identification, and Accurate Data Provision within tight time frames.
• Google Project 2: Google Project 2: Google AdWords: Ad Optimisation with the best practices- Campaign Settings: to increase reach by changing Google Search to Google Search Partners only for Manual CPC & eCPC Campaigns) Keyword Optimisation(Optimise keywords with zero clicks, suggest to remove redundant, disapproved keywords using VLOOKUP Formula, Audience Optimisation with the best practice, Budget Optimisation: by suggesting low-budgeted campaigns to raise their budgets.

With real-time WordPress suggestions, I gained the following SEO Skillset:

• Content Readability
• Meta Tag Optimization
• Image Optimization
• Content Engagement
• Keyword Research and Keyword Optimization

As a Technical Writer, my chief task was to cover the latest technological topics, such as AI, Virtual Reality, Augmented Reality, etc.