Summary
Overview
Work History
Education
Skills
Rewards and Recognitions
Additional Information
Languages
Interests
Timeline
Generic
Manikanda Prabu S

Manikanda Prabu S

Sales And Marketing
Madurai

Summary

Build and strengthen customer relationships to effectively promote and sell Products. Encouraging and upbeat leader with sound judgment, decisive nature and problem-solving abilities to handle any business need. Results-driven, competitive and focused on continuous operational improvement to continuously enhance sales and revenue development.

Overview

16
16
years of professional experience
8
8
years of post-secondary education

Work History

Sales Consultant

Ninjacart
2024.04 - Current
  • Onboarded customers for the finance platform with the available network
  • Evaluate the worthiness of the customers and fulfill their financial requirements and support their business needs

Senior Area Sales Manager

Elasticrun
1 2020 - 2023.12
  • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
  • Helped team stay productive and focused on higher-value tasks to improve sales efficiency.
  • Grew businesses by adopting market expansion strategy to serve different customer needs.
  • Introduced cost-saving initiatives to reduce losses and increase profit margin


Major Achievements:

  • Successfully implemented bulk commodities business and grew the business to 45 Cr per month which was started with 0 in August 2020

Area Sales Manager

Cavinkare Private Limited
2018.05 - 2019.12
  • Established strong relationships with major accounts and key decision-makers to increase sales in designated territory.
  • Stock tracking in Warehouse
  • Motivated Team to overcome challenges
  • Focus more on High margin items in terms of company and increase profit for the division


Major Achievements:

  • Drive sweets during festival season and attain 20 lakhs business in one JC, which was sold for 2 lakhs for the entire previous year
  • Appointed 4 Super Stockists and 14 distributors in major cities

Assistant Manager

Kelloggs India
2016.07 - 2018.05
  • Assisted sales team with completing customer transactions and managing issues.
  • Managed accounts to retain existing relationships and grow share of business.
  • Compiled and analyzed data to determine approaches to improve sales and performance.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base


Major Achievements:

o AM Winner of Surgical strike contest in Kellogg’s during (Jun 2017 – Sep 2018) for the parameters ECO, Sub Stockiest billing efficiency and Focus brand target

Area Executive

ITC Limited
2009.12 - 2016.06
  • Monitored sales team performance, analyzed sales data, and reported information to area managers.
  • Voluntarily done sales analysis work for the entire branch to guide team members to work with data
  • Collaborated with clients and distributors to create and promote new products
  • Market Expansion Strategy

Territory Sales Incharge

Britannia Industries Limited
2008.12 - 2009.11
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness
  • Find out Competitor activities and given feedback to Manager regularly
  • Cultivated relationships with key accounts in territory and provided support to drive customer satisfaction.


Major Achievements:

  • Introduced new channel named as “Hot Tea Shops” and appointed a new separate sales unit to focus only tea shops


Sales Officer

Parle Biscuits Private Limited
2008.06 - 2008.11
  • Front line field sales person
  • Retail channel sales and distribution

Education

MBA - Marketing

Thiagarajar School of Management
Madurai
2006.06 - 2008.06

Bachelor of Science - Maths

N.M.S.S.V.N College
Madurai
2003.06 - 2006.04

HSC (XIIth Std -

VHN Higher Secondary School
Madurai
2001.06 - 2003.04

SSLC (Xth Std -

Guhan Matriculation Higher Secondary School
Madurai
2000.06 - 2001.04

Skills

    Negotiation and Margin developer

    Analyze competition activities and necessary action taken to build brand development in market

    Review the performance of sales team on regular basis

    Focus more on High margin items in terms of company and increase profit for the division

    B to B sales

    Account management

    Sales presentations

Rewards and Recognitions

Elasticrun:  

  • Won Shining Star award in Q3 2020 for the successful launch of a new project as a first person

Kelloggs:

  • AM Winner of Surgical strike contest in Kellogg’s during (Jun 2017 – Sep 2018) for the parameters ECO, Sub Stockiest billing efficiency and Focus brand target

ITC:

  • Second prize in AE’s contest Q4 2010-11
  • Achieved all India Best AE Award in 2014-15 for Outlet fill rate
  • One of the top 50 AEs in Southern District in Grand Prix Contest in Q3 2014-15

Britannia:

  • TSI Winner of 2009-10 Q4 Contest in Britannia Industries Limited
  • Best Ideas Suggested Award in the Territory Management Workshop Program

Additional Information

  • Marital Status: Married, Gender: Male, Nationality : Indian

Languages

English
Upper intermediate
Tamil
Advanced

Interests

Problem Solving

Travelling

Building relationships

Timeline

Sales Consultant

Ninjacart
2024.04 - Current

Area Sales Manager

Cavinkare Private Limited
2018.05 - 2019.12

Assistant Manager

Kelloggs India
2016.07 - 2018.05

Area Executive

ITC Limited
2009.12 - 2016.06

Territory Sales Incharge

Britannia Industries Limited
2008.12 - 2009.11

Sales Officer

Parle Biscuits Private Limited
2008.06 - 2008.11

MBA - Marketing

Thiagarajar School of Management
2006.06 - 2008.06

Bachelor of Science - Maths

N.M.S.S.V.N College
2003.06 - 2006.04

HSC (XIIth Std -

VHN Higher Secondary School
2001.06 - 2003.04

SSLC (Xth Std -

Guhan Matriculation Higher Secondary School
2000.06 - 2001.04

Senior Area Sales Manager

Elasticrun
1 2020 - 2023.12
Manikanda Prabu SSales And Marketing