Summary
Overview
Work History
Education
Skills
Internship
Websites
Digital Marketing Tools
Date of Birth
Languages
Work Availability
Work Preference
Software
Languages
Timeline
93
Manikandan A

Manikandan A

Digital Marketer
Chennai,TN

Summary

Hi I'm Manikandan, Digital Marketing Specialist with over 5 years of cross-channel expertise in SEO and paid ads. Proven track record in boosting traffic, leads, and ROI through full-funnel strategies—leveraging traditional and programmatic SEO, Google and Meta Ads, and cutting-edge trends like SGE, AEO, and GEO

Overview

6
6
years of professional experience

Work History

Senior Executive - Digital Marketing

Vakilsearch
Chennai
05.2022 - Current
  • Generated 500+ organic leads/month through programmatic SEO for consumer complaints service.
  • Boosted HSN code search traffic from 2,000 to 45,000/month using long-tail keyword clusters.
  • Strengthened backlink profile using Ahrefs and improved SERP rankings significantly.
  • Conducted technical and content audits to improve crawlability and indexation.
  • Optimized the Content for Google AI Overview.
  • Developed comprehensive SEO strategies that led to service-level revenue growth.
  • Managed Google Ads campaigns using automated bidding strategies and increased ROI by 30%.
  • Conducted keyword and competitor research to identify low-CPC paid ad opportunities.
  • Monitored keyword rankings and traffic metrics using Google Analytics.

Social Media Manager

Indira Projects & Developments
Chennai
02.2021 - 05.2022
  • Managed high-performing social media lead generation campaigns-8,000+ leads, 72 Cr ROI.
  • Conducted SEO audits and implemented on-page optimization for brand awareness.
  • Collaborated with creative teams to develop optimized landing pages and content for higher conversions.
  • Reviewed analytics data to continually optimize campaign creatives and targeting.

Digital Marketing Executive

Muviereck Technologies
Chennai
10.2020 - 12.2020
  • Conducted on-page and off-page SEO activities to boost rankings for key service keywords.
  • Collaborated with developers to improve website UX and increase retention rate for Inhouse and Clients.
  • Executed Google Call-Only and Search Ads to generate inbound client inquiries for clients.
  • Coordinated social media campaigns to generate leads and website engagement.

Digital Marketing Executive

Livewire India
Chennai
06.2019 - 06.2020
  • Developed and executed SEO campaigns including keyword strategy, link building, and content optimization.
  • Increased organic traffic through targeted technical and content SEO enhancements.
  • Launched Google Ads and Facebook Ads to expand reach and brand visibility.
  • Partnered with developers to build SEO-friendly site architecture and content flow.

Education

Bachelor of Science - Computer Science

DG Vaishnav College
Chennai
05.2018

Skills

  • Programmatic SEO
  • Technical SEO
  • Generative Engine Optimization (GEO)
  • Answer engine optimization (AEO)
  • Keyword research and content strategy
  • Backlink analysis (Ahrefs, SEMrush)
  • Technical audit
  • WordPress CMS and on-page optimization
  • Lead generation strategy
  • Google Ads
  • Paid campaign management
  • Meta ads
  • Conversion rate optimization (CRO)
  • A/B testing
  • Screaming Frog
  • Surfer SEO
  • Rankability
  • GPT for work
  • Meta Ads Manager
  • Social Media Marketing
  • Canva
  • Excel
  • sheets
  • Rank Math

Internship

Digital Deepak Internship Program, Executed projects on SEO, funnel building, and content marketing.

Digital Marketing Tools

  • Screaming Frog
  • Ahrefs / SEMRUSH
  • Surfer SEO / Rankability
  • GPT for Works
  • Google Search Console
  • Google Analytics
  • Google Ads
  • Meta Ads Manager
  • Canva
  • Excel / Sheets
  • RankMath

Date of Birth

18/06/1997

Languages

  • English (Fluent)
  • Tamil (Native)
  • Malayalam (Fluent)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference

Work Type

Full Time

Work Location

On-SiteRemoteHybrid

Important To Me

Career advancementWork-life balanceCompany CultureFlexible work hoursHealthcare benefitsPaid sick leavePaid time offWork from home optionPersonal development programsTeam Building / Company Retreats

Software

Screaming Frog

Languages

Tamil
Native language
English
Upper Intermediate (B2)
B2
Malayalam
Elementary (A2)
A2

Timeline

Senior Executive - Digital Marketing

Vakilsearch
05.2022 - Current

Social Media Manager

Indira Projects & Developments
02.2021 - 05.2022

Digital Marketing Executive

Muviereck Technologies
10.2020 - 12.2020

Digital Marketing Executive

Livewire India
06.2019 - 06.2020

Bachelor of Science - Computer Science

DG Vaishnav College

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