MANIKANDAN G

· Develop and execute a long-term regional strategy to drive growth and achieve targets.

Lead and mentor high-performing teams to excel in customer relations and sales.

· Build and maintain trust with high-value clients through reliability, transparency, and understanding their preferences.

· Drive revenue growth, achieve sales targets, and expand the customer base.

· Collaborate with cross-functional teams to ensure alignment and drive business results.

· Manage top 70 clients in the south market, generating revenue on the Sony LIV platform.

· Meet key stakeholders, offer tailored business solutions, and ideate innovative approaches.

· Introduce international IPs, sporting properties, and exclusive content on the platform.

· Define and communicate clear team objectives, goals, and success metrics.

· Conduct regular performance check-ins, providing constructive feedback and guidance.

· Identify team skill gaps and develop focused training initiatives to enhance capabilities.

· Lead Ad sales revenue growth for South region across Star channels through strategic partnerships and effective account management.

· Manage and motivate a high-performing team to drive channel revenue growth.

Contribute to sales strategy development and generate innovative ideas to maximize revenue.

· Develop and sell customized concepts and events that meet clients' brand objectives.

· Foster strong relationships with key clients and provide tailored solutions.

· Drive revenue growth through TV airtime and program sponsorships, achieving revenue targets.

· Set clear goals, objectives, and performance metrics for the team.

· Conduct regular performance reviews and provide constructive feedback.

· Identify skill gaps and develop training programs to enhance team capabilities.

· Collaborate with cross-functional teams to ensure alignment and drive business results.

· Analyse market trends and competitor activity to inform sales strategies.

• Entirely handling Media Agencies and Clients across south for Sony SAB
• Tracking Competitive Channels using Media tools like Media Xpress (TAM) & Map (Adex) as a continuous process
• Planning and Implementation of Campaigns, promotion launches
• Work closely with the operational and co-ordination teams to ensure that service implementation schedules are met.

• Entirely handled Media Agencies and Clients for channels like Zee TV, Marathi & talkies for Bangalore market
• Planning and Implementation of Campaigns, promotion launches
• Generating and implementing ideas for striking alliances and obtaining premium value for the channel
• Developing new client bases by tapping non-conventional advertisers.

• Handling Clients, Media buying agencies, production houses & Broadcasters for understanding and implementation of day-to-day requirement
• Assist senior team in delivering quality services to clients and ensure the services provided to clients are timely and precise according to client business needs and specifications and at the same time meeting the company's quality standards
• Helping the End users in understanding the data by providing Training and Demonstrations on Media related software’s.