Work History
Education
Skills
Career Experience
Timeline
Generic

Manikandan Rathinakumar

Chennai

Work History

Key Account Manager

Indus Towers Limited
  • Overseeing business operations and accountable for accomplishing business AOP goals, EBITA and incremental market share from the key accounts in Tamilnadu and Pondy Auxiliary in Project Management and driving the new business from the customers to articulate the revenue growth Conceptualizing, Formulating, Implementing, Streamlining - Standardized Ways of Working across the accounts by adhering the Comprehensive Processes, SOPs & Guidelines in line with Account Strategy Expanding, maintaining, protecting the relationships with customer key stakeholders by continuously proposing solutions to meet their objectives and fulfil their requirements in line with business
  • Driving and aligning internal and customer stakeholders to achieve the business objectives through Cross functional meetings, reviews and as per customer requirements Accountable for the revenue enhancement, profitability and growth through sources like (Billing analysis, inventory analysis, Active audit) for increasing the EBITA for circle Analyze and produce efficient reports Liable for Invoice submission & accounts receivable, reconciling the Disputes, CN/DNs raised by customer and to resolve in stipulated timeline Produce effective reports and to ensure the sanctity in the database for future analysis and to avoid data discrepancies

Sales Manager

Michelin India Pvt Limited
  • Responsible for the meeting and attaining the sales targets (qualitative and quantitative) of the organization through effective strategic planning and execution in given territory Managing and motivating the Dealer/distribution Networks, Corporate accounts, Exclusive partners and liable for their target & achievements in both value and volume, by proposing with business plan and market strategy to abundance profitability in business activities Handling and maintaining the harmony relationship with direct end users (customers) by proposing precise service solutions to realize the benefits and profitability Liable for the accounts receivable, CN/DN clarification for dealers, corporate accounts, exclusive partners and End users and timely reconciliation for avoiding future disputes Exploring the new business opportune by market expansion, sales initiatives, and new projects/programs/seminars/events to maintain, secure and increase SOA, SOM and SOB
  • Managing and motivating the team of SSE and SST to achieve their targets and achievements and to ensure to obtain training on products, services and market knowledge Conducting opportunity analysis as per market trends, foot print of competitors and market intelligence to positioning face counter-competition; collecting the competition data to understand, SWOT and to strengthen the identified improvement areas Analyze and produce the effective reports frequently

Territory Sales and Marketing Executive

IFB Industries LTD
  • Responsible for Planning and achieving on primary and secondary sales target in given territory (Value and Volume)
  • Liable for Accounts receivable, and accounts reconciliation for the dealers and IFB Exclusive franchises overseeing IFB`s exclusive showrooms in the region and assuring profitability through store promotional activities Responsible for planning and implementing BTL marketing activities for increasing the brand awareness, product promotion and product placement in the Territory Assess the strengths and weaknesses of the sales team and manage the sales program accordingly Build long-term, productive, and mutually beneficial relationships with customers, dealers and IFB Exclusive franchises Responsible for market expansion and strengthen the existing dealer network wherever necessary Monitoring the performance level of sales and marketing subordinates for ensuring superior customer service and accomplishments of sales targets and to maintain the incremental counter share Evaluate Customer Service Level & ensure corrective actions to be taken

Circle Sales Head

Tower Vision India Pvt Ltd
- Current
  • Accountable for the entire sales and Business development operations for improving the incremental market & Tower share by securing new rollout Macro, Tenancy addition in existing portfolio, HPSC Rollout in TN from major Telecom operators Airtel, VI, RJIO, BSNL
  • To create the project management charter for all projects and to determine the action plans by discussing with respective stakeholders to ensure delivery in defined SR-SP-SO-RFAI-AT TAT without spillover Adding additional revenue through new Business development FttX, LCO business opportunities by identifying the proper Fttx providers, ISPs and establishing the contract Expanding, maintaining, protecting the relationships with customer key stakeholders by continuously proposing solutions to meet their objectives and fulfil their requirements in line with businessbusiness by resolving grievances, complaints and general inquiries.
  • Conceptualizing, Formulating, Implementing, Streamlining - Standardized Ways of Working across the accounts by adhering the Comprehensive Processes, SOPs & Guidelines in line with Account Strategy Planning and forecasting the SKU wise sales M+2 and ensuring the accuracy of the same by Communicating with different department through Chalking out market potentials and market maps
  • Conducting Marketing Activities, consumer meetings and increasing market share coverage by appointing dealer networks & Enhancing sales by strengthening the existing counters.Managing Entire Site Acquisition team by allocating SR and ensure the site acquired within TAT and to ensure till SP submission and HA with quality acquisition and to achieve targets Building brand image by getting associated with reputed fleet owners by briefing through valueLiable for Revenue enhancement and to support for EBITE improvement for TN circle by identifying opportunities to support EBITE and solution bases approach Controlling accounts receivables and accountable for overdue payments
  • Increasing Security Deposits and having a liaison with credit management department
  • Identify emerging markets and market shifts while being fully aware of new products and competition status Analyze and produce the effective reports frequently

Education

PGM - Business Analytics -

IIM Kozhikode
01.2023

MBA - Sales and Marketing (Regular) -

Madurai Kamaraj University
01.2011

BSC., Computer Science -

The Madura College
01.2008

Skills

  • New Business Development
  • Channel sales Management
  • B2B and B2C sales
  • Market Assessment
  • Value based approach
  • Solution based approach
  • Key account Management
  • Team Management
  • Revenue Enhancement
  • Customer centric approach

Career Experience

  • Tower Vision India Pvt Ltd, Circle Sales Head, Tamilnadu and Pondy, 07/01/22, Present
  • Indus Towers Limited, Key Account Manager, Tamilnadu & Pondy, 08/01/19, 01/01/22
  • Michelin India Pvt Limited, Sales Manager, Chennai, Vellore & Pondy, 08/01/16, 07/01/19
  • IFB Industries LTD, Territory Sales and Marketing Executive, Madurai, Tirunelveli, Tuticorin and South TN, 08/01/12, 07/01/16

Timeline

Key Account Manager

Indus Towers Limited

Sales Manager

Michelin India Pvt Limited

Territory Sales and Marketing Executive

IFB Industries LTD

Circle Sales Head

Tower Vision India Pvt Ltd
- Current

PGM - Business Analytics -

IIM Kozhikode

MBA - Sales and Marketing (Regular) -

Madurai Kamaraj University

BSC., Computer Science -

The Madura College
Manikandan Rathinakumar