Manikandan S
Bengaluru
Summary
Results-driven technology Sales professional with 2 Decades of experience in consultative sales and business development for enterprise applications and services. Proven track record working with customers across diverse industries including CPG, Automotive, Aerospace, High Tech, Engineering, and Government. Skilled in managing enterprise clients, CXO engagements, partner ecosystems, and driving strategic deals aligned with business priorities. Sales Experience spans ERP (SAP, Oracle, Microsoft Dynamics), IoT/Industry 4.0, AI/ML, Digital Supply Chain , Integrated Business Planning, Smart Factory, Connected Automotive, and Digital Transformation. Strong background selling custom app development, procurement solutions, SaaS, RPA, and business analytics.
Overview
26
26
years of professional experience
Work History
Associate Director – Sales – India, Middle East and SEA Region
Westernacher Consulting India P Ltd
04.2024 - Current
- Managed USD 1.5M Revenue in SAP Services revenue, specializing in SAP Digital Supply Chain solutions (EWM, TM, IBP) and S4 HANA Digital Core.
- Acted as the single point of contact across the customer lifecycle—covering digital engagement, sales, delivery, and support.
- Owned the end-to-end sales cycle, from lead qualification to deal closure, while executing strategic sales plans and expanding client portfolios.
- Built and maintained trusted relationships with SAP India stakeholders and key regional clients, delivering tailored, value-driven SAP solutions.
- Led business growth through pipeline management, forecasting, and cross-functional collaboration, including operational oversight (AR, SOW).
Vice President - Sales
Entune IT Consulting P Ltd
08.2022 - 04.2024
- Managed USD 2 M in SAP Practice revenue across consulting, implementation, AMS, and license subscriptions, targeting Captives, Enterprises, and Mid-Market segments (new and existing accounts).
- Owned the entire customer experience lifecycle, including digital presence, sales execution, service delivery, and ongoing client support.
- Led GTM strategy and execution, maintained a 3x sales pipeline, prioritized high-impact accounts, and aligned actions with P&L goals and quarterly targets.
- Oversaw the SAP OEM partnership, including business planning, market development fund (MDF) utilization, and joint GTM initiatives; ensured compliance with SAP Partner Competency Framework, resulting in 50% growth and Gold Partner elevation.
- Drove value discovery and hands-on solution workshops with key stakeholders, aligning SAP solutions (e.g., ARIBA, BTP) to customer technology roadmaps, business goals, and ROI expectations; nominated for SAP Qualified Partner Packaged Solutions in IM&C and CPG sectors.
Vice President - Sales
Practus Advisors P Ltd
05.2022 - 08.2022
- Overall Responsibility in Driving Revenue from Manufacturing vertical.
- Position Consulting Services - CFO Services, Performance Improvement and Business transformation.
- Lead over all GTM, lead Generation, Build Partner Ecosystem.
Assistant General Manager
Motherson Sumi Infotech & Designs Ltd
10.2020 - 05.2022
- Steered the Regional team of Sales / Presales and Marketing – Accountable for USD 6 Mn.
- Built Target Accounts & Plans, Acquired Net new customers / Managed Existing Accounts Increased top line sales.
- Improved market positioning and penetration as leading Enterprise Applications, Automation / Industry 4.0 / IT / MES / Manufacturing Intelligence Solutions and services provider.
- Reorganized GTM efforts and generated new stream of revenues across all services.
- Managed Partner Alliances & Product OEM Ecosystem.
Account Manager – Business Application & Technology services
Fujitsu Solutions India Private Limited
06.2016 - 10.2020
- Led Sales & Marketing for the region, managing a USD 4M portfolio, with consistent target achievement and key wins across application services, digital transformation, and infrastructure.
- Drove 100%+ YoY growth for two consecutive years in the Japanese Origin Companies (JOC) vertical, by strategizing account plans for both existing and new customers.
- Managed and developed a high-performing team, focusing on client mapping, competitive analysis, service mix, and industry trends to drive business growth.
- Championed vertical solution evangelization, enabling effective up-selling and cross-selling, and actively engaged in client meetings, proposal defenses, and solution workshops.
- Initiated new practice areas in Smart Manufacturing, IoT, and AI solutions, while strengthening OEM partnerships, hosting customer events, and expanding the partner ecosystem.
Head of Sales / Business Development
Target Soft Systems
09.2015 - 05.2016
- Strengthened Sales and Marketing efforts, Process, and team in the Region.
- Built and Managed Resources across Mobile Application, Cloud Solutions and Learning Management services.
- Steered new Practice focused on Education industry offering IT skills development.
Senior Manager - Business Development
HTC GLOBAL SERVICES Limited
09.2014 - 08.2015
- Steered sales and Business development for the region.
- Increased customer Base, Acquired new Logos.
- Built Developed and Improved sales teams and volumes.
- Contributed to Building Industry Specific Practice in Fashion & Apparel Vertical.
- Strengthened market reach for Mobility and Turnkey / Fixed bid projects.
Senior Manager - Business Development
JK Techno soft Limited
09.2010 - 09.2014
- Steered the sales and marketing / Team for the region, Built Go to market from Grounds up, Developed and coordinated sales selling cycle and methodology - Achieved sales targets consistently for SAP services practice.
- Increased business top line through new customer acquisition recording 70 % Avg Growth YoY.
- Executed In-house CRM implementation, streamlined sales effort and brought in reporting / visibility.
- Contributed towards setting up Chennai SAP / IT services practice.
- Strengthened market perception of the services capability in Application support & in green field implementations.
- Generated Leads through events and road shows and campaigns.
- Enhanced SAP partnership level (GOLD level partnership) / Strengthened seamless working with SAP India.
Business Development Manager
Aldea InfoTech P Ltd
04.2008 - 06.2010
- Led the Sales and Marketing Function for SAP ERP, CRM, ORACLE Apps, and BI solutions.
- Executed Marketing and Lead Generation Campaigns – Email, Tele calling, Direct Mailers.
- Covered the south Indian market in a consultative sales environment.
- Involved in the Govt practice towards Bidding / Opportunity qualification / Sales process of all Govt accounts.
- Coordinated with Product principles, Partners, Departments and Minister offices towards maturity of the opportunity to RFP, Tendering, BID stages.
Business Development
Congruent InfoTech P Ltd
03.2007 - 01.2008
- Led the sales and Tele marketing team, Won Deals in India, UK and Australian market for Microsoft Dynamics ERP / CRM.
- Planned and Executed lead generation campaigns, built, and Managed partner network across India and overseas.
- Acquired New customers for Microsoft Dynamics ERP / CRM Share Point and .Net Developmental services.
Operations Head
Target Soft Systems
08.1999 - 02.2007
- Offered Professional services in IBM Mainframe training and Resource Deployment to customers across India.
- Administered services for ISP Airtel throughout Chennai with a team of services Engineers.
- Increased revenue / Transformed the company into Software training and staffing services organization.
Education
Bachelor of Science - Mathematics
University of Madras
01.2010
Skills
- Client Acquisition & Retention
- Account Management
- Planning and Growth
- Revenue Generation
- Sales Forecasting
- Leadership
- Organization Building
- Team Management
- Partner & OEM Relationship
- Business Applications
- Analytics
- Mobile
- Social
- Infra & Cloud Automation
- IoT
- Industry 40
- Design Engineering
- PLM
- Marketing
- Campaigns
- Lead Generation
- Funnel Management
Timeline
Associate Director – Sales – India, Middle East and SEA Region
Westernacher Consulting India P Ltd
04.2024 - Current
Vice President - Sales
Entune IT Consulting P Ltd
08.2022 - 04.2024
Vice President - Sales
Practus Advisors P Ltd
05.2022 - 08.2022
Assistant General Manager
Motherson Sumi Infotech & Designs Ltd
10.2020 - 05.2022
Account Manager – Business Application & Technology services
Fujitsu Solutions India Private Limited
06.2016 - 10.2020
Head of Sales / Business Development
Target Soft Systems
09.2015 - 05.2016
Senior Manager - Business Development
HTC GLOBAL SERVICES Limited
09.2014 - 08.2015
Senior Manager - Business Development
JK Techno soft Limited
09.2010 - 09.2014
Business Development Manager
Aldea InfoTech P Ltd
04.2008 - 06.2010
Business Development
Congruent InfoTech P Ltd
03.2007 - 01.2008
Operations Head
Target Soft Systems
08.1999 - 02.2007
Bachelor of Science - Mathematics
University of Madras
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