Manik Kumar Mandal

Key Responsibilities & Achievements

• Spearhead business growth initiatives across multiple verticals including healthcare, real estate, education, and media, ensuring consistent revenue performance and client satisfaction.
• Lead end-to-end sales operations — from prospecting and pitching to deal closure and long-term relationship management — contributing significantly to organizational profitability.
• Develop and implement strategic marketing & branding roadmaps that enhance brand visibility and market positioning.
• Manage and mentor cross-functional teams, ensuring productivity, performance, and alignment with company goals.
• •Directly oversee financial operations including salary structuring, budgeting, and profit planning to maintain healthy business cash flow.
• Actively participate in talent acquisition — conducting interviews, selecting candidates, and building a strong and motivated workforce.
• Provide key strategic inputs to the leadership team for decision-making related to company growth, partnerships, and long-term business planning.
• Foster a culture of accountability, innovation, and high performance across the organization.
• Conducted regular competitor analysis, adapting tactics as needed to maintain a competitive edge in the marketplace.
• Helped clients develop website portals and social media pages to promote businesses.
• Streamlined marketing automation processes for more efficient lead nurturing and follow-up efforts, increasing sales conversions over time.
• Collaborated with internal teams such as design, development, and copywriting to ensure cohesive execution of multi-channel marketing initiatives.
• Continuously educated self on latest industry trends and best practices, ensuring the company''s digital marketing strategies remained up-to-date and effective.
• Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives, and methods for improvement.

1. Drafting business proposals according to client requirements
2. Creating customized sales presentations
3. Pitching business proposals to clients, negotiating, and closing sales
4. Managing the sales process from pitching to conversion
5. Supporting the generation of a successful business development strategy
6. Overlooking projects for the initial few days after the client is on board in order to make sure activities are going according to the proposal at the time of deal closure
7. Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion

8.Established and managed monthly, quarterly and yearly sales plans.

9.Managed budgets, forecasting financial needs, and ensuring fiscal responsibility across all departments.

• Achieved high retention rates among existing clients by consistently delivering successful advertising campaigns that met or exceeded expectations.
• Analyzed competitors'' strategies and offerings to remain competitive within the media landscape.
• Implemented strategic sales techniques to maximize profitability and exceed quarterly sales targets consistently.
• Secured long-term contracts for advertising placements, resulting in consistent revenue growth.
• Plans and directs all aspects of an Client's organizational business development policies, objectives, and initiatives
  
  • Responsible for developing new market initiatives, assessing new markets, and analyzing business opportunities
  
  • Conducts financial feasibility studies and develops proposals for new business opportunities
  
  • Accountable for duties which include negotiating contracts, initiating proposals, and closing deals
  
  • Relies on self experience and judgment to plan and accomplish goals
  
  • Review report generation for the handled Project and Presentation to the top Management