Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Software
Timeline
Generic

MANIRATHNAM S

Business development manager
Kulithalai

Summary

Dynamic, result-oriented management professional with 4+ years of experience in marketing, sales, operations, and business development. Seeking a role at the top echelon of management to deliver results in a progressive company, driving growth and improving profitability. Well-experienced in handling office operations and planning key marketing strategies to attract and acquire clients. Demonstrated leadership and a proven record of achievement in all assigned responsibilities.

Overview

4
4
years of professional experience
5
5
years of post-secondary education
2
2
Languages

Work History

Business Development Manager

Ehash Software Solutions Private Limited
Chennai
02.2025 - Current
  • Generated new business with marketing initiatives and strategic plans.
  • Reached out to potential customers via cold calling, email, and in-person inquiries.
  • Negotiated and closed long-term agreements with new clients in assigned territory.
  • Increased client base by identifying new business opportunities and cultivating strong relationships with key decision makers.
  • Conducted comprehensive market research and analysis to identify emerging trends and potential areas of expansion.

Senior Center Sales Associate

Think and learn private limited company
Tiruchirapalli
05.2023 - 01.2025
  • Handling the entire end-to-end activities of Pre-sales, Sales, and Post-Sales for a branch involves coordinating various processes, teams, and strategies to ensure customer satisfaction and business success.
  • To effectively analyze and identify the proper leads using a CRM tool, and to leverage recorded conversations.
  • Achieving weekly and monthly enrollment targets while effectively handling daily walk-in clients at a branch.
  • Trained and mentored 5 junior sales reps, enhancing team performance and closing rates.

Senior Business Development Associate

Think and Learn Private Limited Company
Coimbatore
06.2022 - 04.2023
  • Assisted with product demonstrations and negotiated contracts, contributing to a 15% increase in average deal size.
  • Conducted over 150 cold calls per day, securing 15+ appointments weekly and increasing lead conversion by 30%.
  • Collaborated with marketing and customer success teams to create tailored proposals, resulting in a 40% higher customer retention rate.
  • Developed strong rapport with prospective clients through consultative selling, establishing trust and credibility.

Business Development Trainee

Think and learn private limited company
Coimbatore
04.2022 - 06.2022
  • Generated new business opportunities by initiating outbound calls to cold leads, qualifying prospects, and setting appointments for follow-up meetings.
  • Built strong relationships with key accounts, offering personalized support and strategic advice to help clients maximize the value of products/services.
  • Collaborated with cross-functional teams (e.g., sales, technical support) to resolve complex customer issues, ensuring a seamless experience across all touchpoints.
  • Developed strong sales skills through CRT, covering topics such as sales techniques, customer relationship management, and negotiation tactics, followed by practical application during OJT.

Accessories Team Member

Eastman Global Exports Private Limited (Emp Id-PT1032) Contract
Tiruppur
05.2021 - 04.2022
  • Participated in regular team meetings to discuss sales strategies, product knowledge updates, and store promotions.
  • Worked closely with visual merchandising team to ensure that accessories were effectively displayed and properly maintained.
  • Streamlined inventory management processes for better organization and efficient stocking of accessories.
  • Developed strong relationships with repeat customers, resulting in increased loyalty and word-of-mouth referrals.
  • Managed approximately 60 incoming calls and emails per day, providing timely and accurate responses to customer inquiries, issues, and requests.

Education

Bachelor of Engineering - Electrical and Electronics Engineering

K.Ramakrishnan College of Technology
Tiruchirapalli
08.2016 - 10.2020

Higher secondary - Bio - Maths Group

Servite Matric Higher Secondry School
Karur
06.2015 - 05.2016

Skills

Proficient in Organization

Prioritization and Scheduling

Clear Interpersonal Skills

Collaborative Teamwork

Autonomous Task Management

Multitasking Proficiency

Skilled in Team Oversight

Organizing Financial Records

Effective Objection Handling

Strategic Sales Negotiation

Client Database Management

Customer Acquisition Strategies

Accomplishments

  • Awarded as a consistently Best BDA & CSA for 120% target completion in the year of 2023.
  • Completed 1 crore revenue in 18 months as BDA category.
  • Awarded for outstanding performance and exceptional contribution to revenue generation, ranking among the top 6 across the entire country out of 1460 sales professionals/teams in 2024.

Languages

6,6

Software

Fluent user experience in sales force CRM software

Experienced in ERP software handling

Timeline

Business Development Manager

Ehash Software Solutions Private Limited
02.2025 - Current

Senior Center Sales Associate

Think and learn private limited company
05.2023 - 01.2025

Senior Business Development Associate

Think and Learn Private Limited Company
06.2022 - 04.2023

Business Development Trainee

Think and learn private limited company
04.2022 - 06.2022

Accessories Team Member

Eastman Global Exports Private Limited (Emp Id-PT1032) Contract
05.2021 - 04.2022

Bachelor of Engineering - Electrical and Electronics Engineering

K.Ramakrishnan College of Technology
08.2016 - 10.2020

Higher secondary - Bio - Maths Group

Servite Matric Higher Secondry School
06.2015 - 05.2016

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MANIRATHNAM SBusiness development manager