Manish Agarwal
Area Sales Manager : Swiggy
Udaipur,RJ
Summary
Seasoned Area Sales Manager with over 7 years of experience in driving expansion, revenue growth, and market share enhancement within the food delivery industry. Known for a robust sales drive, adaptability, and perseverance, with a proven track record of achieving targets through effective problem-solving, team motivation, and customer-focused strategies. Adept at navigating complex market dynamics and fostering collaborative relationships to drive sustainable growth and operational excellence.
Overview
8
8
years of professional experience
Work History
Area Sales Manager
Swiggy
01.2023 - Current
- Spearheaded the expansion of Swiggy's presence across over 13 cities in Rajasthan, driving significant order volumes and bolstering market share while capitalizing on revenue growth opportunities.
- Oversaw the Unit Economics and P&L responsibilities for the designated cities, meticulously managing financial performance to achieve sustainable growth.
- Formulated dynamic marketing and discounting strategies through thorough analysis of consumer behavior, ensuring effective penetration and engagement.
- Effectively boosted advertisement sourcing, increasing ADs revenue per order from Rs 5 to 15 within a year, while also achieving positive UE ratings for Rajasthan through impactful contributions to Revenue-Led Projects. Additionally, drove annual revenue growth by improving unit economics by Rs 31 and transitioning the region from negative (-30) to positive from January '23 to December '23.
- Acknowledged as a top-performing Area Sales Manager, credited with achieving a remarkable 14% increase in Market Share within a year. Demonstrated strong market leadership through meticulous competitive analyses, culminating in a substantial rise in the food delivery market share from 35% in January '23 to 49% by December '23. Effectively led and consistently surpassed monthly sales targets by skillfully managing and motivating the team.
- Fostered seamless collaboration between local and central teams, aligning operational execution with the company's profitability objectives.
- Conducted comprehensive competitor analysis to maintain a competitive edge, strategically positioning Swiggy in terms of supply, discounts, and other key metrics.
- Strategically curated restaurant partnerships, optimizing listing hygiene, pricing strategies, visual assets, and advertising visibility to drive sustained growth.
- Facilitated cross-functional coordination to ensure operational efficiency and smooth workflow execution, enabling the team to meet and exceed targets.
- Proactively identified and addressed opportunities to enhance conversion rates, driving continuous improvement initiatives. Implemented strategic initiatives resulting in a significant 30% increase in orders by extending restaurant hours on the Swiggy platform in Rajasthan.
- Implemented robust tracking mechanisms to monitor team progress, ensuring alignment with Monthly Operating Plan (MOP) objectives while keeping a strategic focus on Annual Operating Plan (AOP) goals.
Senior Key Account Manager
Swiggy
03.2019 - 12.2022
- Orchestrated seamless client onboarding, training, and evaluations, ensuring smooth partner transitions and enhancing operational efficiency.
- Handled post-onboarding operations and led multi-city projects to address restaurant cancellations, fostering key account relationships to drive significant revenue growth and proactively mitigate competitive threats.
- Secured 11 Key Accounts with exclusive partners in Goa within a span of 3 months from April to June 2019.
Demand Manager
OYO ROOMS
06.2017 - 04.2018
- Improved operational efficiency through inventory optimization, cost-saving negotiations, and data-driven demand forecasting, resulting in significant savings and heightened customer satisfaction.
Field Sales Officer
Indoco Remedies LTD- Eterna Division
05.2016 - 04.2017
- Exceeded sales targets and boosted profitability through strategic sales research, new customer cultivation, and targeted marketing collaboration.
Education
Master's degree - HR & Marketing
Pacific University, FMS
Udaipur 06.2015 - 2017.03
B. Pharma -
GIP (Rajasthan University Health & Science)
Udaipur 03.2011 - 2014.05
Skills
Leadership
Hobbies
I enjoy traveling to new places, discovering different cultures and scenery. Playing cricket, as a former state level cricketer, it is a big part of my life, bringing excitement and teamwork. I also like keeping an eye on the stock market and investing in a relaxed way, finding it interesting to understand how it works and making smart financial choices.
Timeline
Area Sales Manager
Swiggy
01.2023 - Current
Senior Key Account Manager
Swiggy
03.2019 - 12.2022
Demand Manager
OYO ROOMS
06.2017 - 04.2018
Field Sales Officer
Indoco Remedies LTD- Eterna Division
05.2016 - 04.2017
Master's degree - HR & Marketing
Pacific University, FMS
06.2015 - 2017.03
B. Pharma -
GIP (Rajasthan University Health & Science)
03.2011 - 2014.05