MANISH DHURIA
Deputy General Manager
New Delhi
Summary
Dynamic and results-driven professional with over 13 years of experience in sales, business development, and strategic account management, currently serving as Deputy General Manager – Distribution Business at Hoymiles. Specializing in solar energy solutions, particularly microinverter technology, with a strong focus on driving distribution growth, building channel partnerships, and expanding market presence across India.
Overview
15
15
years of professional experience
21
21
years of post-secondary education
2
2
Languages
Work History
Deputy General Manager
Hoymiles Power Electronics Inc
12.2024 - Current
- Distribution Channel Development: Built and expanded a robust distribution network across North and pan-India markets, identifying and onboarding channel partners, resellers, and solar EPCs.
- Strategic Planning: Defined go-to-market strategies for Hoymiles microinverter solutions, focusing on scalability, dealer training, and regional penetration.
- Solar Truck Campaign: Conceptualized and led the innovative solar truck launch across key Indian cities to promote microinverter awareness and hands-on engagement.
- Sales Leadership: Achieved consistent revenue growth by setting sales targets, tracking performance, and guiding regional teams and partners.
- Technical Enablement: Delivered in-depth product training, live demos, and presentations to partners, ensuring technical understanding and pre/post-sales support.
- Market Intelligence: Gathered and analyzed competitor activity, pricing trends, and customer feedback to adjust strategies and improve market fit.
- Cross-Functional Coordination: Collaborated closely with the supply chain, product, and marketing teams to ensure timely availability, campaign alignment, and customer satisfaction.
- Event Representation: Represented Hoymiles at national events like Intersolar, RenewX, facilitating brand promotion and client acquisition.
Sales Head - North India
Krannich Solar PVT LTD
09.2020 - 12.2024
- Strategic Leadership: Developed and executed comprehensive sales and marketing strategies for a diverse portfolio of solar products, including high-profile PV module and inverter brands.
- Business Development: Built and expanded a dynamic pipeline of partnerships, dealers, and distributors, significantly enhancing business growth and market penetration.
- Performance Management: Consistently achieved and surpassed all sales targets, contributing to annual zonal goals through precise monitoring and effective management of sales across multiple brands.
- Team Leadership: Directed a team of 4 sales professionals, fostering a collaborative environment that drove performance and exceeded organizational objectives.
- Product Portfolio Management: Managed sales for top brands for Modules including Trina Solar, Jinko Solar, Ja Solar and Longi and for Inverter Solis, Growatt and Sofar and more, ensuring a balanced product mix and optimal market coverage.
Key Account Manager - Sales
Ornate Solar PVT LTD
06.2018 - 08.2020
- Client Relationship Management: Cultivated and sustained strong, trust-based relationships with major key clients, ensuring long-term partnerships and enhancing customer loyalty.
- Needs Analysis & Solution Development: Gained a comprehensive understanding of key customer needs and requirements, and expanded relationships by continuously proposing tailored solutions that aligned with their business objectives.
- Product & Service Delivery: Ensured the timely and accurate delivery of products and services, maintaining high standards of customer satisfaction and operational efficiency.
- Communication Facilitation: Acted as the primary liaison between key customers and internal teams, facilitating effective communication to address client needs and resolve issues promptly.
- Issue Resolution: Proactively managed and resolved customer issues and complaints, maintaining trust and ensuring a positive customer experience.
- Team Leadership: Led a team of 6 sales professionals, providing guidance and support to achieve team goals and enhance overall performance.
- Product Sales Management: Oversaw the sales of Canadian Solar PV Modules and Indian-made Renewsys PV Modules, as well as inverters from various brands including Solar Edge, Fronius, Enphase, KStar, and Solax.
Assistant Manager Sales
Orbit Technologies Pvt. Ltd.
05.2016 - 05.2018
- Client Engagement & Presentation: Researched and communicated with prospective clients, delivering regular product presentations to both customers and internal teams to effectively showcase product features and benefits.
- Needs Analysis & Collaboration: Partnered with the sales team and engineers to understand client and system requirements, ensuring alignment in promotional activities and customer support.
- Sales Strategy & Achievement: Designed and executed targeted sales plans, identified new sales opportunities, and consistently met or exceeded sales goals through strategic planning and execution.
- Market Development: Identified and engaged potential customers for a range of products, including high-pressure chemical reactors, glass reactors, rotary evaporators, XRF, SEM, particle size analyzers, bomb calorimeters, and water instruments.
- Sector-Specific Sales: Managed sales and product promotion activities within key sectors such as government research organizations, research institutions, and pharmaceutical companies, enhancing product visibility and market presence.
- Team Leadership: Led a team of 3 sales professionals in North India, providing guidance and support to achieve regional sales objectives.
- Training & Representation: Attended specialized training for particle size analyzers in Hyderabad by Brookhaven Instruments, and served as the primary representative for particle size analyzers and high-pressure reactors in North India.
Assistant Manager - Business Development
Spectro Analytical Labs Limited
02.2014 - 05.2016
- Client Relationship Management: Built and maintained strong relationships with clients, fostering business development and enhancing client satisfaction.
- Bid Preparation: Prepared technical and commercial bids through both offline (hard copy) and online (e-tender) modes, ensuring accuracy and adherence to bid requirements.
- Marketing Strategy Collaboration: Collaborated with the Business Development (BD) and Sales & Marketing (S&M) teams to devise and implement marketing strategies aimed at achieving set targets.
- Client Coordination: Ensured effective coordination and communication with clients, addressing their needs and maintaining a positive business relationship.
- Lead Generation & Sales: Conducted research to identify and build relationships with new clients, generated leads, and drove sales of analytical instruments.
- Business Development & Strategy: Identified new business opportunities, developed strategies for industry growth, and coordinated with existing clients to enhance business prospects.
Marketing Sales Executive
Relay Sig Contacts
09.2010 - 07.2012
- Vendor & Supplier Management: Sought and evaluated reliable vendors and suppliers to ensure the procurement of quality goods at competitive prices, optimizing cost efficiency and product quality.
- Technical Specification Review: Reviewed and assessed technical specifications for raw materials, components, equipment, and infrastructure, ensuring compliance with project requirements and quality standards.
- Sales Strategy Development: Developed and implemented sales strategies to achieve organizational sales goals and revenue targets, driving business growth through strategic planning and execution.
- Revenue Forecasting & Negotiation: Forecasted annual, quarterly, and monthly sales revenue, negotiated prices and contracts to secure favorable terms and maximize profitability.
- Sales Reporting: Generated timely and accurate sales reports, providing insights into sales performance, revenue trends, and market conditions to support informed decision-making.
Education
Marketing And IB
ERA BUSINESS SCHOOL
04.2001 - 01.2014
Bachelor of Computer Application - undefined
MEDIA FEATURE INDIA (SMU)
01.2005 - 01.2011
12th standard - undefined
BHATIA PUBLIC SCHOOL
01.2004 - 01.2005
10th standard - undefined
BHATIA PUBLIC SCHOOL
01.2002 - 01.2003
Skills
- Sales & Business Development
- Teamwork
- Time Management
- Leadership
- Adaptability & Flexibility
- Critical Thinking & Problem Solving
Extra-Curricular Activities
Actively participated in the Annual fest Erabration as an organizer. Hosted and overlooked curricular events like Business Quiz, Business Simulation Game. Secured 2nd position thrice in quizzes and event activities at college level.
Timeline
Deputy General Manager
Hoymiles Power Electronics Inc
12.2024 - Current
Sales Head - North India
Krannich Solar PVT LTD
09.2020 - 12.2024
Key Account Manager - Sales
Ornate Solar PVT LTD
06.2018 - 08.2020
Assistant Manager Sales
Orbit Technologies Pvt. Ltd.
05.2016 - 05.2018
Assistant Manager - Business Development
Spectro Analytical Labs Limited
02.2014 - 05.2016
Marketing Sales Executive
Relay Sig Contacts
09.2010 - 07.2012
Bachelor of Computer Application - undefined
MEDIA FEATURE INDIA (SMU)
01.2005 - 01.2011
12th standard - undefined
BHATIA PUBLIC SCHOOL
01.2004 - 01.2005
10th standard - undefined
BHATIA PUBLIC SCHOOL
01.2002 - 01.2003
Marketing And IB
ERA BUSINESS SCHOOL
04.2001 - 01.2014
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