Driven and results-oriented leader with extensive experience in scaling consumer lending businesses within the financial services sector. Proven ability to develop and execute sales strategies that drive revenue growth and market share expansion. Expertise in managing multi-product portfolios and leading cross-functional teams to achieve business objectives. Deep understanding of consumer durable finance, retail finance, and digital lending platforms. Instrumental in growing Consumer Durable Finance portfolio to ₹17,000+ Cr AUM and delivering ₹500+ Cr PBT. Proficient in building and managing high-performance sales teams to maximize retail finance penetration. 23-year track record of consistently exceeding industry growth and profitability benchmarks throughout career. Skilled in establishing and nurturing strong channel partnerships to expand market reach. Experience in FMCG distribution and sales, providing a diverse skill set applicable to various business environments.