Hi, I’m
Manish Karnawat
Global Marketing I MarTech Stack Management I Marketing Platforms I Vendor Management I Connected Campaigns
Gurugram, Haryana
Summary
Experienced technology management professional with a track record of driving impactful results. Strong emphasis on collaborating with teams, adapting to changing needs, and achieving organizational goals. Skilled in project management, systems integration, and strategic planning, with a reliable and flexible approach. Recognized for effective communication, problem-solving abilities, and leadership that enhances overall team performance.
Skills
Global Marketing
Certification
Everything as a Service (XaaS) is the Future of Business - LinkedIn
Work History
CognizantGurugram
Marketing Manager
09.2023 - Current
Job overview
- Developed and executed comprehensive event strategies, integrating cutting-edge technologies to enhance attendee experience, resulting in a 20% increase in attendee engagement.
- Implemented 5 advanced event technologies, including virtual platforms and mobile apps, streamlining operations and boosting engagement by 15%.
- Utilized data analytics tools (Tableau, Salesforce, & Adobe) to measure event success, track attendee engagement, and inform future event strategies, leading to a 25% improvement in event ROI.
- Oversaw a diverse portfolio of marketing projects, ensuring timely delivery and alignment with business objectives, achieving a 95% on-time project completion rate.
- Conducted thorough vendor evaluations and negotiations to secure favorable terms and high-quality services, reducing vendor costs by 10%.
- Leveraged data-driven insights to optimize campaign performance and ROI, leading to a 30% increase in marketing effectiveness.
- Implemented global marketing technology solutions to streamline marketing operations and improve campaign effectiveness.
- Identified and mitigated risks across the project portfolio, ensuring timely delivery and budget adherence.
- Negotiated and managed contracts with key vendors, ensuring compliance with terms and conditions, and addressing any issues promptly.
- Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
CventGurugram
TL, Alliance Partnerships and Demand Generation
07.2015 - 08.2023
Job overview
- Owned marketing plans and campaigns for alliance partners across multiple markets, driving significant partner engagement and increasing partner-generated revenue by 20%.
- Developed, executed, and tracked marketing deliverables, providing stakeholders with detailed performance reports, resulting in a 15% increase in stakeholder satisfaction.
- Managed over 100 tech partners such as Uber, Amex, Salesforce, etc. within the Marketing scope, enhancing partner collaboration and achieving a 90% partner retention rate.
- Planned, promoted and executed products launch of App Marketplace and Vendor Marketplace, contributing to a 25% increase in product adoption.
- Utilized various systems such as Clarizen, Salesforce, Marketo, Tableau, Drupal, Seismic, PathFactory, Pendo, and Sprout Social to streamline marketing operations and enhance campaign effectiveness, leading to a 20% reduction in operational costs.
- Generated over 5,000 MQLs from various channels and tactics such as live events, promos, email nurture, paid social, and other GTM strategies.
- Facilitated the execution of marketing deliverables as partner-specific email campaigns, website listings, press releases, microsites enablement, webinars, social media posts, newsletters, whitepapers, podcasts, and other assets as these become available.
- Increased conversion rates through targeted nurturing programs tailored to different stages of the buyer''s journey.
- Analyzed market trends to identify new opportunities for lead generation efforts, positioning the company ahead of competitors.
- Conducted regular A/B testing on email campaigns and landing pages, optimizing content for maximum engagement from target audiences.
ConvergysGurugram
Support Team Lead
10.2012 - 06.2015
Job overview
- Being proactive and systematic to avoid client escalations/issues and promptly resolving and/or appropriately channelizing any escalations, resulting in a 95% client satisfaction rate.
- Identified process gaps and implemented improvements, contributing to a 20% increase in team performance and client satisfaction.
- Broke down and evaluated user problems, using test scripts, personal expertise, and probing questions, enhancing overall process efficiency by 15%.
- Consulting team members for the further development and improvement of processes and systems.
- Continuously raised the bar on performance standards by providing effective coaching sessions addressing individual needs based on comprehensive performance evaluations.
Mahindra Holidays & Resorts India LimitedNew Delhi
Marketing Intern
06.2011 - 07.2011
Job overview
- Assisted in the development and execution of marketing strategies, contributing to a 10% increase in brand visibility and customer engagement.
Caparo Engineering India LtdGreater Noida
Marketing Intern
04.2011 - 05.2011
Job overview
- Supported marketing initiatives, helping to streamline processes and improve overall marketing effectiveness, resulting in a 5% increase in marketing efficiency.
Education
Accurate Institute of Management And TechnologyGreater Noida, UP
PGDM from Marketing And Human Resource
07.2010 - 05.2012
Dayalbagh Educational InstituteAgra, UP
B.Sc. Honors from Botany/Plant Biology
07.2005 - 06.2008
Overview
14
years of professional experience
5
years of post-secondary education
3
Certificates
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