MANISH KHARAT

• Directed sales and marketing management staff in successful use and development of business plans and strategies.
• Build passionate and aggressive sales team and channel partner for business.
• Successfully launch new category of mouth freshener.
• Collaborated with upper management to implement continuous improvements and exceed team goals.
• Suggestion for product improvement with market feedback and analysis.
• Ensure distribution across Maharashtra region as per plan
• Initiated van working distributor's across Maharashtra for smooth launch across Maharashtra
• Training and developing the Marketing and Sales team.
• Implemented marketing and sales strategy to create awareness at market place.
• Contributed to event marketing, sales and brand promotion.
• Set and achieved company defined sales goals.
• Lead the trade marketing team to create awareness

International Brands of US based company- Church & Dwight.

7 Brands of Church & Dwight -US launched in Indian market.

Category in Personal Care- Brands -Flawless (Personal Appliances, Toppik-Hair Fibers, Nair-Hair Remover, Viviscal-Premium shampoo Conditioner, Arm & Hammer-Baking Soda and Oxiclean-Versatile stain remover’s

• Launched brands in the Indian market with responsibility of General trade, Modern Trade and Professional division
• Formulating strategy and business Plan for all the 3 division
• Team Building in Sales and Trade marketing.
• Training and developing the Sales team and Beauty Team
• Appointed Trade marketing agency to achieve customer awareness for the brand driven by Beauty Advisor's.
• Negotiate and close TOT with Modern trade, Standalone Supermarket chains , Professional Salon Chains
• Formulating GTM Strategy for all the brands.
• Managed budget implementations, employee evaluations, and contract details.
• Analyzed market trends and competitor activities to create competitive advantages.

Develop Supermarket chain with brand “Tekit” Daily Need Stores.

Created 16 retail store in franchisee model in Maharashtra.

Store size from 450 Sq ft to 6000 Sq ft in 3 model- FOFO, COCO, FOCO

• Design retail business model.
• Formulating strategy & business plan
• Negotiated contracts and agreements to secure favorable terms and maximize profits.
• Managed financial, operational and human resources to optimize business performance.
• Directed technological improvements, reducing waste and business bottlenecks.
• Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Smooth franchise operations

Future Consumer Limited (FCL), a part of the Future Group with 29 brands in over 65 categories, dedicated to making new-age products for the fast moving consumer generation of restless aspirer's that constantly seeks something new.

Managing business with HPC brands- Kara, TS, Swiss Tempelle, Cleanmate, Caremate, Iraya, Pratha, Puretta.

• Built a high-performance team of 54 highly motivated sales team consisting of Regional Sales manager, Area Sales Managers, Sales Officers and Distributors handling PAN India. Hired, trained, planned, assigned, directed work and ensured the team offered world-class sales services to the company.
• Handled P&L of Future Consumer Ltd with General Trade, Modern Trade, Enterprise, Institutional and online sales.
• Generated revenue by managing creation, identification, evaluation and activation of integrated brand programs that enhanced brand equity and reinforced brand/product marketing initiatives.
• Conducted Retailer visits to observe product visibility. Monitored product movement; received distributor orders; checked credit limits and ensured order details are shared with the billing team.
• Managed planning; appointed new distributors; mapped the territories, distribution coverage; distributor claims; primary and secondary sales; stock requirement; inventory and collection part of the company.
• Ensured that distributors are well trained; equipped with sales tools i.e. sales presentation, visibility aids, POS; maintained stock pipelines, basis seasonality and annual brand plans.
• Translated the annual sales plan into quarterly and monthly, weekly operational plans and developed area scales, sales targets and volume goals for each product in consultation with the management.
• Planned strategies for marketing and new offers based on market feedback, developed plans and monitored implementation, set profitability targets, received market feedback and reviewed pricing in order to enhance coverage & profitability
• Ensured achievement of primary sales targets for all distributors in allotted states and drove secondary sales activities like increased brand awareness, raised consumer recognition levels, organized product launches and sales contest for channel partners and front shop enhancement at retailer outlets.
• Interacted with Marketing team and product group in-charge and focused special attention on potential areas for a particular product towards maximizing business and profitability.

• Garnered accolades for achieving maximum business growth by creating effective strategies for a brand sale through an in-depth analysis of retail data and providing effective strategies for brand visibility and sale of personal, homecare baby care products.
• Managed the entire spectrum of sales strategy, identified regional zones, and initiated value & volume sales, networked with multiple vendors with a team of 10 members across Western India that turned the product successful.
• Achieved leadership position in skin care market (Kara Wipes) through strategic distribution in General Trade and Modern Trade in a short span of 3 years.
• Introduced the entire product range of Wipes in Modern Trade chains like Big Bazaar, D’Mart, Hypercity, Reliance, Spencer’s, Tesco that contributed to 25% sales PAN India.
• Initiated the positioning of new product line in the assigned sales zone by direct interaction with key retailers.
• Created an incremental revenue of 8 crores through campaigns, initiatives, events that focused on area coverage expansion plan based on market intelligence and inputs from SO.
• Coordinated marketing and business efforts that aligned with the company’s strategies. Researched and analyzed data, trends, demographics and industry and non-industry information to draw sound conclusions that positively influenced the results.
• Analyzed products, applications, performances, market conditions and competitors’ strategies and suggested solutions which when implemented increased product revenue.
• Negotiated and closed the sales deals effectively while ensuring both revenue and margin performance targets. Secured maximum profitable market shares in the assigned region.
• Ensured efficient execution of demand generation programs to increase consumer base and maximize per capita consumption of products.

• Launched and lead sales of ready to eat, instant mixes, spices, masala, papad & pickles for entire region of Maharashtra, Gujarat, Madhya Pradesh & Chhattisgarh.
• Researched prospective accounts, evaluated customer needs, and satisfied customer requirements by developing configuration and proposals, product presentation, and generation of sales order.
• Generated incremental revenue of 15 crores by managing creation, identification, evaluation and activation of integrated brand programs that enhanced brand equity and reinforced brand/product marketing initiatives.
• Garnered trust built a team of 2 ASM’s & 12 Sales officer’s and developed long term relationships with customers, key accounts, distributors and potential customers within the area.
• Monitored each salesperson performance against the target on a monthly basis and took corrective action when needed.
• Provided value-added inputs during pre, on & post sales; sourced new business leads and offered timely & accurate sales forecasts and account plans on an ongoing basis.
• Negotiated and closed the sales deals effectively while ensuring both revenue and margin performance targets. Secured maximum profitable market shares in the assigned region.
• Ensured appropriate service infrastructure and drive implementation of service systems are available for improving customer satisfaction.
• Escalated grass root level issues like policy issues, large sales order closures impacting customer satisfaction and helped Divisional and Industry heads in devising long term solutions.

• Joined as TSM and handled Mumbai region, promoted as ASM and handled the entire region of Karnataka and again promoted as RSM and handled Maharashtra.
• Managed a team of 8 on-roll and 45 off-role (4 Territory Heads, 13 TSS and 72 Hawkers) members in the territory that played a pivotal role in developing and expanding the network.
• Hit a record 6 crores turnover in Mumbai & surrounding areas by effectively planning and implementing Below the Line Sales Performance.
• Provided mature and strong leadership in the respective territory thereby enhancing the stature and presence of the brand.
• Identified and pursued business opportunities through market surveys & mapping as per target plans and through lead generation.
• Facilitated company-distributor and distributor-retailer channel and managed Primary, Secondary Sales, Retail Distribution.
• Recommended credit limits for the distributors and dealers based on the timelines & SOPs laid by the management.
• Initiated changes in strategies to meet the demands of the customers influence changing demographics in the marketplace. Sought demographic information to support business initiatives and analyzed results to propose improved outcomes

• Formulated business strategies and strategic utilization and deployment of available resources to achieve organizational business objectives, short term and long-term budgets and developed business plans for the achievement of these goals.
• Managed marketing and sales operations of Western Suburbs, Central Mumbai & Raigad for achieving increased growth & profitability.
• Maintained tight communication with 4 distributors and 1 Super Stockiest to create start-up plan, maintain timeline, manufacturing readiness to ensure product success.
• Used data resulting from primary research, secondary research, competitor analyses and internal data in the decision-making process. Identified and utilized digital technology to improve the efficiency of the marketing initiatives.
• Launched new products like Parachute dandruff solution, Revive, Top Ramen curry noodles and new improved Hair & Care.
• Executed events like local level sales promotion campaigns and trained dealer salesmen on pre-sales and sales processes, new product features/modifications.