Manish Kumar
Digital Marketing Specialist
Delhi,DL
Summary
I am a Senior SEO & Digital Growth Specialist with 5+ years of experience driving organic growth, brand reputation, and conversion-led strategies for leading organisations including Adfactors PR and Techmagnate.
I specialise in Analytics SEO, Technical SEO, On-Page/Off-Page SEO, ORM, Reddit PR, micro-blogging, LLM-based content strategy, and social growth funnels. My work focuses on improving ranking, building authority, and creating multi-channel strategies that convert traffic into measurable business outcomes.
I have built SEO systems for enterprise brands, improved brand reputation through ORM & Reddit PR, and created growth frameworks using PPC, email marketing, and social funnels.
My core strengths include:
✔ On-Page & Technical SEO
✔ Off-Page & Authority Building
✔ ORM, Crisis Handling & Review Strategy
✔ Reddit PR , Social Media & Upvote Growth Strategy
✔ LLM-Driven Content & Micro-Blogging Strategy
✔ Social Growth Funnels & Engagement Strategy
✔ PPC, SMM & Email Marketing
I’m passionate about growth, problem-solving, and building digital strategies that deliver long-term results.
Overview
5
5
years of professional experience
5
5
Certification
Work History
Sr. SEO Analyst
Adfactors PR
Delhi, DL
12.2024 - Current
- In this role, I lead SEO, analytics, ORM, Reddit PR, micro-blogging, and digital growth strategies for high-impact corporate, political, finance, and leadership clients. I manage complete SEO systems, performance tracking, and multi-channel growth execution.
Key Responsibilities & Achievements:
* Develop & execute enterprise-level On-Page, Off-Page & Technical SEO strategies
* Build analytics dashboards to track traffic, keyword movement & conversions
* Lead micro-blogging & LLM content strategy for high-volume content delivery
* Execute Reddit PR & upvote strategy for visibility & reputation uplift
* Conduct detailed competitor audits to find new growth opportunities
* Lead coordination with tech, PR & content teams for execution
* Optimize technical SEO (crawlability, indexing, schema, CWV, site health)
* Manage off-page teams to implement quality link-building strategies
* Prepare daily, weekly & monthly ranking & performance reports
* Track brand mentions, sentiment & ORM issues, and create action workflows
* Present monthly performance & next-month strategy to clients and seniors
* Integrate SEO with PR campaigns for higher news visibility & SERP presence.
Major Projects Handled :
Corporate & Leadership Projects:
✔ Ratul Puri – Chairman, Hindustan Power – SEO, ORM, LLM micro-blogging strategy, Sentiment Report and Dashboard.
✔ Dhruv Goyal – FourLion Capital – SEO growth, content strategy, reputation building
✔ Shyam Sundar Bhartia – Jubilant Group – Leadership visibility & ORM
✔ WazirX (Crypto) – Technical SEO, crisis ORM, reputation recovery
✔ SIAM (Society of Indian Automobile Manufacturers) – Social Media and Content optimization & visibility
✔ Next Office – Complete SEO setup, keyword strategy & growth roadmap
Sr. SEO Executive
Techmagnate : Digital Marketing Agency
Sarita Vihar, Delhi
04.2023 - 12.2024
- Managed SEO for Bajaj Finserv CHR/CIBIL Product, Hyundai, and My Account, achieving 80% increase in traffic
- Manage Bajaj Finserv Tech SEO, BFL Process, and handling a team of 20 OFF Page member.
- Improve Bajaj Finserv and Bajaj Mall DA and PA, by using my advance technique.
- Did Paid Marketing or Content Marketing for BFL on a website like - Yahoo, MSN, Mid-day, The Hindu, newsindiaexpress and etc.
- Daily Traffic Update and Analysis.
- Executed link building campaigns with high-quality backlinks from relevant websites
- Provided insights into the latest industry trends and developments in order to stay ahead of the competition
- Produced monthly performance reports for clients tracking progress against objectives set at the start of each month
- Built relationships with influencers within industry in order to drive more organic traffic through referrals
- Implemented technical SEO improvements, including site speed enhancements and schema markup integrations.
- Forecasted future traffic levels based on historical data analysis to inform budget allocation decisions.
- Performed competitor analysis of websites to identify potential areas of improvement
- Utilized Google Analytics to monitor website traffic trends, conversion rates, and other key metrics
- Created detailed technical specifications and reports on SEO tactics and performance results.
- Optimized website meta data, headers, and URL structures for maximum search engine friendliness.
- Conducted comprehensive keyword research to optimize website pages and drive targeted traffic.
- Utilized various SEO tools such as SEMRush, Ahrefs, Moz Pro, and Screaming Frog for effective keyword tracking, backlink analysis, and auditing purposes.
Digital Marketing Executive
Omneelab Software Solution
Delhi
11.2021 - 04.2023
- Developed and implemented effective digital marketing strategies to drive website traffic, boost brand awareness and increase conversions.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
- Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Monitored and analyzed market and competitor metrics to inform digital marketing strategies.
- Grew social media following with strategic outreach efforts, influencer partnerships, and engaging content curation.
- Improved lead quality by developing targeted content for each stage of the buyer''s journey.
- Conducted market research to identify new opportunities and target markets.
- Improved website visibility through development and implementation of SEO strategies.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
SEO Executive
Qdexi Global Technology
Delhi
10.2020 - 11.2021
- Managed Company 2 Website and improve their traffic by 60%.
- Implemented social media strategies to integrate with overall marketing tactics
- Executed SEO and SEM campaigns to improve organic search engine rankings for targeted keywords
- Created and managed content for blogs, websites and social media channels
- Tracked keyword rankings daily and provided weekly reporting on progress against goals
- Performed competitor analysis of websites to identify potential areas of improvement
- Developed and implemented SEO strategies to increase organic search engine rankings
- Implemented link building strategies such as directory submissions, article submission, blog comments
- Researched, identified, and analyzed keywords for website optimization
- Managed social media accounts and created content that was optimized for both users and search engines
- Leveraged tools such as SEMRush, Ahrefs, MozPro, MajesticSEO and Screaming Frog to analyze website performance and optimize content accordingly.
Education
BBA - Marketing Management And Research
GGS Indraprastha University
New Delhi, India06.2019
SECONDARY SCHOOL LEAVING CERTIFICATE in Commerce -
Army Public School Delhi Cantt
New Delhi, India05.2016
Skills
- Technical SEO
- Microsoft Excel
- Off-Page Optimization
- On-Page Optimization
- SEO project management
- Google Search Console Expertise
- Schema markup implementation
- Guest Posting Strategies
- Google Analytics
- Ahrefs
- SEMrush
- Keyword Research
- Canva
- Data Analysis
- Team Management
- Passionate about Work
- Content Strategy
Certification
- Certificate of The Fundamental of Digital Marketing
- Certificate of Digital Marketing (ETI Institute)
- Certificate of Times of India (TOI)
- Certificate of Introduction to Computers Training, IIT Bombay
- Certificates of Instagram Marketing
Languages
English
Hindi
Personal Information
Title: SEO SPECIALIST
Timeline
Sr. SEO Analyst
Adfactors PR
12.2024 - Current
Sr. SEO Executive
Techmagnate : Digital Marketing Agency
04.2023 - 12.2024
Digital Marketing Executive
Omneelab Software Solution
11.2021 - 04.2023
SEO Executive
Qdexi Global Technology
10.2020 - 11.2021
BBA - Marketing Management And Research
GGS Indraprastha University
SECONDARY SCHOOL LEAVING CERTIFICATE in Commerce -
Army Public School Delhi Cantt