Summary
Overview
Work History
Education
Skills
Certification
Interests
Disclaimer
Personal Information
Timeline
Generic
Manish Kumar

Manish Kumar

Faridabad

Summary

Performance-driven Sales & Marketing Engineer with experience of 11 years in Sales, Application Engineering, Project Management, Marketing and Business Development, Technology Trend Mapping, Strategy Implementation, Sales (B2B& B2C), Analytical Research and Strategy Development.

Overview

12
12
years of professional experience
2013
2013
years of post-secondary education
1
1
Certification
3
3
Languages

Work History

Key Account Manager- Fluid Power & Power Transmission

Gates (India) Pvt. Ltd
09.2023 - Current
  • Accountable for key account management and sales, demonstrating understanding of industry trends and competition activities.
  • Highly motivated and results-oriented Sales Manager with a proven track record of exceeding targets and building strong client relationships.
  • Expertise in B2B sales, account management, and customer relationship management.
  • Building and maintaining strong client relationships, providing excellent customer service.
  • Negotiating contracts, closing deals effectively, and overcoming objections.
  • Developing and executing sales plans, forecasting sales targets, and tracking progress.
  • Conduct regular business reviews with key customers.
  • Exceeded sales revenue by 17% year-over-year in 2023 and 2024 consecutively.
  • Successfully negotiated and closed prestigious project in 2023 worth 310 MINR in 2023 and 595 MINR in 2024.
  • Increased SOB in the existing client by 27% within 10 months through strategic account management and cross-selling initiatives.
  • Improved Sales Gross Margin by 6.7% through VAVE ideas and new product launch.
  • Reduced customer rejection rate for key accounts by 20% by proactively identifying and resolving customer issues.
  • Achieved 93% rating on NQCRPM matrix (New Product, Quality, Cost, Risk, People and Management).
  • Recognized and awarded best key account sales Manager in 2024.

Assistant Manager- Application Engineering

Gates (India) Pvt. Ltd
09.2021 - 09.2023
  • Accountable for application engineering focused on meeting quote service levels and sample submission service levels.
  • Working on translating Customers Enquiries, Drawings, Specifications to Gates Parts and build BOMs.
  • To coordinate with Manufacturing and build sample as per customer requirements.
  • Spearhead OEM / large aftermarket customers and other prospective customer's calls on product or application engineering and specifications and providing technical 'hot line' support i.e. right product selection for hydraulic and industrial applications.
  • To identify VA/VE opportunities and provide best solutions with existing products.
  • To support overall commercial objectives by developing strong engineering relationships with engineers within assigned key customers.
  • To provide inputs to technical / product development in developing new products / assemblies to meet specific customer performance requirements.
  • New product development and coordination of supplier & customer PPAP.

Senior Engineer - Application in Marketing and Communication

Roto Pumps Ltd
01.2019 - 09.2021
  • Responsibilities included product management, application broad basing, product marketing, market/competitive intelligence, public relations, marketing communications, online marketing, event marketing, lead development, and creative services.
  • Attracting new clients, seizing new business opportunities.
  • Exploring/meeting new clients with existing and new applications.
  • Visiting and understanding client's new application requirement, exploring more product-based application.
  • Developing creative strategy to revamp 50+ year old company with a more contemporary image creating cross generational appeal.
  • Plan company's participation in major marketing events, including exhibitions, Trade Show, conference, seminars.
  • Analyzing competition trend in the market for developing new products and applications.
  • Work closely with sales, operations, and R&D Team for developing, promoting & penetrating new products.
  • Work closely with product development (Design) team, understand product positioning, and value proposition and develop the marketing communication plan to enhance value proposition and realization.
  • Brand strategy, Brand Promotion and Brand Positioning.
  • Developing and executing an integrated marketing communications strategy to enhance brand awareness.
  • Appreciated for re-establishment of multi-stage pumps in dyestuff and ceramic industry in 2019.
  • Awarded for identifying the growth opportunity of company in Belgaum-Bagalkot sugar producing region, hence secured 110% jump in business revenue for the region in year 2020.
  • Recognized and rewarded by CMD of company for contribution in development of the prototype of grout pumps in year 2021.

Marketing Engineer in Sales and Marketing

UT Pumps Pvt Ltd
01.2017 - 01.2019
  • Responsible for addition of new clients in Sugar, Paper and Food Industries.
  • Visit to new clients, govt. OEMs, system integrators, consultants & contractors for discussion and presentation about new and existing products.
  • Searching for new clients who could benefit from our products in a designated region, especially the newly introduced item and the array of our signature products.
  • Calculation, preparation and delivering of quotation on real time basis.
  • Negotiating and closing sales by agreeing terms and conditions.
  • Searching, filling, and attending State tenders.
  • Responsible for development of all types of pumps at in-house and at ancillary.
  • Providing training and producing support material for the sales team.
  • Identifying potential customers in sugar and paper industries, providing training, presentation, and trials of the existing products.
  • Created visually appealing marketing collateral that effectively communicated key messages to target audiences.
  • Conducted market research to identify trends, opportunities, and potential threats to inform business decisions.
  • Championed new product development initiatives, leading to increased revenue and market share growth.
  • Implemented search engine optimization strategies to improve organic search rankings on major search engines like Google, Bing, and Yahoo.
  • Established a strong online presence by creating engaging social media campaigns that drove website traffic and conversions.

Engineer- Sales

Sehgal Sons Pvt Ltd
06.2013 - 01.2017
  • Developed and executed strategies to improve brand / product images in market.
  • Hands on experience for handling sugar customers.
  • Responsible for lead generation, Application engineering activities.
  • Monitored closely the entire process from enquiry to order execution and delivery.
  • Meeting regular sales targets, coordinating sales projects, and supporting marketing by attending trade shows, conferences and other marketing events on regular basis.
  • Responsible for Branding, Product positioning, pricing, and promotional strategies.
  • Technical Marketing of Industrial Products, Technical Discussions with sugar customers.
  • Responsibility of establishing new and maintaining existing relationship with customers.
  • Appreciated for faster market penetration of Gaskets in Madhya Pradesh and Punjab region and awarded with Best Young Salesperson Award in 2014.
  • Awarded with trophy for Best Young Marketing Team in 2015.
  • Achieved excellence certificate from Ganga Enviro-tech Engineers (Sister Concern of Sehgal Sons) for successfully assisting 4 Effluent Treatment Plant Projects in 2016.
  • Appreciated for implementing idea to introducing High Pressure Triplex Plunger Pumps to Sugar Industry for applications in Evaporator in 2017.
  • Appreciated and recognized by director for getting highest single order value order from Dalmia Bharat Sugars in 2018.
  • Recognized and appreciated by Director for successfully implementing complete season trial at 5 new sugar customers in 2018.

Education

B. Tech - Mechanical Engineering

Punjab Technical University

Higher Secondary Examination - undefined

Bihar Board

Secondary Examination - undefined

C.B.S.E

Skills

  • Brand Marketing
  • Customer Interaction
  • Client Management

Certification

Entrepreneurship Development Program Certificate on Solar Energy, Khadi and Village Industries Commission, MSME Govt. Of India

Interests

Travelling
Reading
Teaching

Disclaimer

I hereby declare that all the above-mentioned information is correct., 05/31/25, New Delhi

Personal Information

  • Current CTC: 19.8 LPA
  • Expected Salary: 26 LPA
  • Date of Birth: 02/21/90
  • Gender: Male

Timeline

Key Account Manager- Fluid Power & Power Transmission

Gates (India) Pvt. Ltd
09.2023 - Current

Assistant Manager- Application Engineering

Gates (India) Pvt. Ltd
09.2021 - 09.2023

Senior Engineer - Application in Marketing and Communication

Roto Pumps Ltd
01.2019 - 09.2021

Marketing Engineer in Sales and Marketing

UT Pumps Pvt Ltd
01.2017 - 01.2019

Engineer- Sales

Sehgal Sons Pvt Ltd
06.2013 - 01.2017

Higher Secondary Examination - undefined

Bihar Board

Secondary Examination - undefined

C.B.S.E

B. Tech - Mechanical Engineering

Punjab Technical University

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