Manish Kumar
Summary
I am a Product Management leader(15+ years) with a proven track record of identifying product-led growth opportunities, defining product vision, and scaling profitable businesses from early product-market fit to $100M and beyond.
I excel in building high-performance, customer-centric teams with a focus on accountability and impact. I have a proven track record of leading successful AI/ML product initiatives across MarTech, Telematics based Auto Insurance, Telecom and Retail domain. Proficient in building AI/ML products - Marketing Agent, Risk scoring (Insurance & Financial Services), Recommendation, Lookalike engine, Recommender systems using ML and AI.
Strong leadership and communication skills. Passionate about driving innovation and creating value with data.
Overview
17
17
years of professional experience
Work History
Director of Product Management
Salesforce
07.2024 - Current
- Leading the Marketing Cloud product from India
- Helped launched Marketing cloud advanced targeting SMB and increase AOV from 0 to $10 Mn in 6 months
- Build Marketing agent for sending AI generated campaign briefs, segments and content to improve the use of experience and reduce time to activate campaigns from weeks to few hours
- Worked with cross functional - Tableau & Analytics team to integrate OOTB embedded analytics for owned & Paid channels
- B2B/B2C attribution based conversion reporting for Paid/Owned channels
Head, Telematics Auto Insurance Platform
Zendrive
10.2021 - 07.2024
- Led the expansion of an AI-driven Telematics Auto Insurance Platform, enhancing the acquisition of low-risk customers through strategic partnerships with insurers and publishers in the US market.
- Developed use cases and implemented APIs and Webhooks, facilitating seamless data exchange between driving data providers, insurers, and publishers.
- Instituted robust data exchange mechanism, ensuring secure transfer and sharing of driving behavior information with insurers via automated workflows.
- Collaborated with insurers to design and develop driving data systems and workflows that align with their underwriting and risk assessment models.
- Successfully partnered with American Credit Karma, achieving a 10x uplift in conversion rate through strategic data exchange and collaboration.
- Orchestrated the launch of an open marketplace, forging alliances with insurers and driving publishers to expand reach and enhance customer acquisition.
- Achieved a 5x increase in conversion rate with impressive 20% growth in customer acquisition within the first 6 months.
- Helped publishers and insurers use platforms like CleverTap, Iterable, Braze for sending user communications.
- Conducted A/B testing with insurers and publishers to identify the most effective communication channels for implementing the most effective performing offers.
Principal Product Manager
Airtel X Labs
11.2019 - 10.2021
- Led the digital expansion at Airtel – Financial Services and Ad Tech, leveraging ML/AI to develop products utilizing data from 320M customers.
- Financial Services:
- Built the credit risk scoring model integrating Bureau & Telco data, enhancing the lending business.
- Achieved a ~60% approval rate for personal loans under SL through the innovative scoring model.
- Segmented New to Credit and Existing to Credit customers using advanced data modeling techniques and loan disbursal (FinTech) partner lead generation.
- Boosted conversions by precisely targeting loan-inclined audiences.
- Ad Tech:
- Developed a Custom Data Platform (CDP) for targeted advertisement based on demographic, location, device, interests and behaviour data.
- Implemented an audience matching and personalisation engine for showcasing right ads to right customers (high intent) to reduce CPC.
- Created a Lookalike product to identify and target similar customer profiles, handling ~5-10M requests weekly.
- Established targeted cohorts for OTT, EdTech, Gaming, Insurance, Online Health, Financial services improving Ad performance campaign targeting.
- Drove Ad performance campaign revenue from zero to INR 1cr per month within a year, marking significant growth in CTR rates.
Product Manager
Manthan
02.2019 - 11.2019
- Led the development of Maya, an AI based conversational platform.
- Maya helps businesses answer descriptive questions (Who, What, Where, and When) using natural language.
- Launched an advanced summarization feature within Maya, enabling concise synthesis of textual inquiries for enhanced user comprehension.
- Successfully executed the go-to-market strategy for Maya, collaborating with key partners including retailers to ensure effective integration of critical customer feedback and drive product refinement.
Product Manager
Brillo
02.2016 - 02.2019
- Led the product development of an Android-based application to serve a top-tier technology client.
- Engineered a comprehensive technology solution tailored to customer insights and business objectives.
- Orchestrated cross-functional collaboration between business, technology, and data science teams to construct the product’s core intelligence.
- Successfully executed a pilot launch, achieving rapid user adoption with over 10,000 customers in Delhi within a 3-6 month timeframe.
- Enhanced user engagement by diligently analyzing daily metrics and optimizing key performance indicators such as DAU, MAU, average watch time, and top content consumption trends.
Co founder
GiftsMojo
08.2015 - 02.2016
- Launched an e-commerce gifting platform in Bangalore.
- Pioneered the initial concept, orchestrated product development with key stakeholders, and devised a comprehensive go-to-market strategy.
- Fostered strategic partnerships, securing competitive pricing for gifting materials supply chain.
- Successfully expanded B2C customer base, leveraging organic growth through word-of-mouth and targeted digital marketing campaigns with Facebook and Google.
- Strategically transitioned from B2C to B2B model in response to high customer acquisition costs.
- Secured high-profile clients including Victoria’s Secret, Crown It, and Swiggy through effective networking.
Apprentice Leader
Mu Sigma
05.2013 - 08.2015
- Led 4-member team to 60% YoY increase in Retail account revenue in FY 15.
- Leveraged A/B Testing, Pre Post analysis, and Year-over-Year comparisons to gauge and create campaign performance.
- Boosted CRM value through strategic initiatives.
- Delivered internal training sessions on problem-solving, utilizing Mu Sigma’s proprietary products (muPDNA, muDBI) to elevate customer experience.
System Engineer
Tata Consultancy Services
09.2008 - 05.2011
- Developed ERP custom modules and handled enhancements through Application Designer, People Code.
- Helped client gain deep insights into Account Payable module by developing SQR reports.
Education
MBA - Marketing
Institute of Management Technology
01.2013
B.Tech - E&I
Vellore Institute of Technology
01.2008
XII - undefined
K.V. No. 1 Udhampur
01.2003
X - undefined
K.V. No. 1 Udhampur
01.2001
Skills
- Problem Solving
- Product Design and Execution
- ML/AI Product Management
- Product Strategy
- GTM & Product growth
- Data Product management
- Stakeholder Management
- Data Analytics and Insights
- Team Building and Management
LANGUAGES
English
Hindi
LINKS
LinkedIn: https://www.linkedin.com/in/kmnanjishm
PERSONAL DETAILS
- Date of birth: 26/08/1986
- Nationality: Indian
- Marital status: Married
Timeline
Director of Product Management
Salesforce
07.2024 - Current
Head, Telematics Auto Insurance Platform
Zendrive
10.2021 - 07.2024
Principal Product Manager
Airtel X Labs
11.2019 - 10.2021
Product Manager
Manthan
02.2019 - 11.2019
Product Manager
Brillo
02.2016 - 02.2019
Co founder
GiftsMojo
08.2015 - 02.2016
Apprentice Leader
Mu Sigma
05.2013 - 08.2015
System Engineer
Tata Consultancy Services
09.2008 - 05.2011
B.Tech - E&I
Vellore Institute of Technology
XII - undefined
K.V. No. 1 Udhampur
X - undefined
K.V. No. 1 Udhampur
MBA - Marketing
Institute of Management Technology
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