MANISH KUMAR
Digital Marketing Account Manager
New Delhi
Summary
Knowledgeable digital marketing account management with solid background in creating and executing successful digital marketing campaigns. Proven track record in enhancing brand presence and driving engagement through innovative strategies. Demonstrated expertise into digital marketing to optimize online visibility and lead generation.
Overview
6
6
years of professional experience
1
1
Certification
2
2
Languages
Work History
Digital Marketing Manager
Interactive Avenues
06.2025 - Current
- Working on B2B campaigns media briefs from client's end and creation of media plans based on past account benchmarks on 100+ Campaigns of different Business Units of Schneider Electric Global Accounts.
- Sharing the weekly/bi-weekly Google Ads performance report with the client.
- Google Ads daily optimizations ensure that performance is in line with estimated figures.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Campaign build creation basis approved media plan.
- Working on ad-hoc tasks as per process requirements.
Google Ads Specialist
Cognizant Technology Solution
05.2022 - 06.2025
- B2C support via call, chat and email of 100+ clients on daily basis.
- Facilitating cross-channel support among various teams.
- Training L1 agent on new Google Ads update.
- Email, chat, and phone certification for new L1 agents.
- Creation of PKTs: Process Knowledge Test.
- Engaging in client relations.
- Handling client escalations.
- Led a cross-functional team to launch a new product.
- Enhanced customer satisfaction with timely and accurate issue resolution.
- Developed effective improvement plans in alignment with goals and specifications.
Digital Marketing Analyst
SBI Cards - Digital Marketing Captive Unit
02.2020 - 04.2022
- Initiated market research studies and analyzed findings.
- Managed 100+ awareness and lead generation campaigns.
- Advised clients on best practices in SEO, PPC, social media management, email marketing, and other digital channels to help them achieve their goals more efficiently.
- Analyzed user behaviors on websites using tools such as Google Analytics, providing actionable insights for improvements in user experience and site performance.
- Conducted comprehensive market research to identify target audiences and develop personalized marketing messages.
Education
B.Com -
Delhi University
Intermediate - Commerce
Army Public School
Dhaula Kuan, New DelhiSkills
-Digital marketing expert: Google Ads
-Marketing strategy development
-Google Ads Editor
-B2B & B2C marketing
-Microsoft office excel/ppt report making
-Teamwork and collaboration
-Pay-per-click advertising
-Branding management
-Account management
-Data analytics
-Keyword research proficiency
-Campaign development
-Keyword analysis
-KPI monitoring
Certification
Google Ads Online Certification- 72 hrs.
Timeline
Digital Marketing Manager
Interactive Avenues
06.2025 - Current
Google Ads Specialist
Cognizant Technology Solution
05.2022 - 06.2025
Digital Marketing Analyst
SBI Cards - Digital Marketing Captive Unit
02.2020 - 04.2022
B.Com -
Delhi University
Intermediate - Commerce
Army Public School