Manish Kumar Pathak
Bengaluru
Summary
Accomplished management professional adept at building high-performing teams. Proven ability to drive cross-functional collaboration and implement innovative solutions to complex business challenges. Committed to delivering results that exceed expectations while maintaining a focus on continuous improvement and sustainable growth.
Overview
6
6
years of professional experience
Work History
Senior Manager Analytics (Retention)
Games24x7
Bengaluru
11.2022 - Current
- Scaled Money Multipliers across multiple game formats such as 6P Points, 6P Pool, and 2P Points, Pool, and Deal - driving games and revenue per game.
- Successfully launched Pool Rumble and revamped Pool and Points Rumble milestones.
- Transformed tournament offerings on Rummy Circle by establishing point rummy tournaments as liquidity influencer on flagship tournaments like DRT, SRT. In addition, scaled up MTT, Xpressway, Legends Lounge and Club tournaments.
- Enhanced reactivation journey for users through the introduction of D0 Games and Streaks campaigns
Senior Product Manager
Purplle
Mumbai
08.2021 - Current
- Successfully re-launched try-on with new interface; uplift of 25% in feature adoption with 9% NMV uplift in Foundation and Lipstick categories; Contract negotiation and finalization with third party.
- Skin Expert and beauty profile: Launching AI-powered Skin expert for facial concern detection and contract finalisation with the third party; Relaunching beauty profile and scaling it to 15% of MAU with 10% uplift in FT conversions.
- Virtual Consultation - backend system for powering online consultations, storing customer details, and tracking sales targets by beauty advisors.
Director Analytics
Pocket FM
Bengaluru
12.2020 - 07.2021
- Conceptualized A/B experiments to improve customer retention, e.g.
- Pocket story days, blockbuster launch; Set up the analytics vertical by hiring multiple folks; adopted AWS QuickSight for data tracking; Set up key indicators for show performance and set up key metrics for identifying top (5+) and subpar shows (20+).
Senior Manager Analytics (Risk)
Games24x7
Mumbai
05.2018 - 11.2020
- Implemented risk rule engine for real-time alerts, instant game start feature, and enhanced FMG logic. Devised diverse Multi-ID detecting model with multiple parameters, delivering notable 25% surge in detection rates.
- Implemented K-means clustering model to identify underperforming acquisition vendors, boosting ROI by 20%
- Developed text mining model using NLP tools in R to detect product issues from player emails
- Recognized as a standout contributor, being chosen for Bright Beginning honors in acknowledgment of successful project conceptualization and pilots for the Responsible Gameplay project. Built multiple rule-based models to identify problem players. Onboarded and handled external vendors: a) YourDost offering services under a new body, Game Prudence; b) iGaming Academy - counselor's certification course; and c) Psychologists - Rummy-specific problem gaming questionnaires.
Education
MBA -IB -
Indian Institute of Foreign Trade
New Delhi03-2018
B. Tech. - Civil Engineering
IIT Roorkee
Roorkee05-2012
XII (CBSE) - Science
TPS
Jaipur03-2008
Skills
- National University of Singapore Python for Data Science October 2019, R, Python,
- SQL(hive), Python, R
- Tableau, Quick Sight
- Data Analytics
- Data-driven decision-making
- Strategic Planning
Accomplishments
- Secured AIR- 767 in AIEEE 2008, AIR-2776 in IIT-JEE 2008. Amongst the top 10 students qualified for Rajasthan Pre- Engineering Test (RPET) 2008
- Qualified for the Interview Stage of Civil Services Exam, 2013 and Engineering Services Exam,2015 conducted by UPSC in the first attempt. Selected twice as Probationary Officer in SBI PO-2013 & 2015 from a pool of 10+ lakh Applicants
Leadership and extracurriculars
- As the Placement Coordinator at IIFT, New Delhi, Honored with a Certificate of Appreciation from the Director for excellence in managing summer and final placements.Elected representative for over 300 students, effectively overseeing a diverse portfolio of 100+ leading companies
- Core team member, SPICMACAY IIT Roorkee Chapter, Roorkee, Organized multiple events
Timeline
Senior Manager Analytics (Retention)
Games24x7
11.2022 - Current
Senior Product Manager
Purplle
08.2021 - Current
Director Analytics
Pocket FM
12.2020 - 07.2021
Senior Manager Analytics (Risk)
Games24x7
05.2018 - 11.2020
MBA -IB -
Indian Institute of Foreign Trade
B. Tech. - Civil Engineering
IIT Roorkee
XII (CBSE) - Science
TPS
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