Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Languages
Projects
Interests
Timeline
Generic

Manish Kumar Ranjan

Chandigarh

Summary

Expert in branding, SEM, CRM, Google Analytics, Google Ads, and Social Media Marketing. Seeking a challenging position as a Paid Search Specialist to leverage MBA and drive exceptional results. Well-versed in creating pay-per-click, pay-per-call and other online marketing campaigns to drive engagement and revenue growth. Develops and updates social media content to drive brand awareness and audience engagement. Specializing in Paid Search and Social ads platform optimization.

Overview

9
9
years of professional experience
1
1
Certification

Work History

Sr. Exec. Paid Search & Social (Paid Media & Planning Specialist)

IPG MEDIABRANDS
09.2023 - Current
  • Managed PPC campaigns across major platforms (Google Ads, Bing, Facebook, YouTube, Instagram, Twitter) for clients like Amazon, Prime Video, Patek Philippe, Fidelity, 3M.

Digital Marketing Lead (Paid Search Specialist)

NETSMARTZ
05.2022 - 07.2023
  • Extensive experience in Google Ads, Bing Ads, and Social Media Management.
  • Created and managed social media campaigns to increase brand engagement.

Digital Marketing Lead

IT BOULEVARD
11.2020 - 02.2022
  • Executed Search & Social campaigns on e-comm & other industries.
  • Optimized conversion rates by designing user-friendly landing pages for paid advertising campaigns.
  • Analyzed web analytics data to identify opportunities for improving website performance and user experience.

Digital Marketing (Paid Campaign Freelance)

MODERATE TECHNO SERVICES (OPC) PVT. LTD.
01.2020 - 10.2020
  • Executed impactful Paid Social Campaigns on Facebook, Instagram, Google AdWords.
  • Managed multiple successful PPC campaigns to drive traffic and increase sales on e-commerce platforms.

Senior Process Executive (Client Project Based)

COGNIZANT
08.2019 - 11.2019
  • Developed and executed digital marketing strategies including SEM, Amazon PPC, and Google PPC.

Digital Marketing (Contractual Job)

ALLEGIS GLOBAL SOLUTIONS
01.2019 - 07.2019
  • Conducted SEO analysis and resolved website bugs.
  • Coordinated social media advertising efforts across various platforms, ensuring consistency in messaging while maximizing ad spend efficiency.

Sr. Digital Marketing Executive

MYSCHOOLPAGE
05.2018 - 12.2018
  • Managed Facebook and Google paid campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.

Digital Marketing Executive

DESIGN INDIA
01.2016 - 10.2017
  • Executed comprehensive marketing campaigns across various digital channels.
  • Increased brand awareness through creation and management of social media channels, boosting social media engagement by 20 to 30%.

Education

MBA in Marketing - Marketing

Indus Business Academy - University of Mysore
Bengaluru
06.2015

Skills

  • Search Campaigns
  • Google Ads
  • Social Media Marketing
  • PPC Tools & Platforms
  • YouTube & Video Advertising
  • CRM Marketing
  • PPC Performance Reporting
  • Search Engine Marketing (SEM)
  • Paid Search Advertising
  • Paid Social
  • CANVA tool Basic Graphics
  • Ecommerce & Shopping Ads
  • Pay Per Click (PPC)
  • Keyword Research
  • A/B Testing
  • Remarketing/Retargeting
  • Bid Management & Budget Strategy
  • Bing Ads & Bing Advertising
  • Competitive Analysis
  • Digital Ads & Leads Generation Ads
  • SEM & Performance Marketer
  • Media Planning
  • Client Management
  • Google Tag Manager
  • Google Analytics & GA4
  • Facebook & Instagram Ads
  • MS Office Skills
  • Advanced Excel
  • Campaign Tracking & Reporting Tools
  • Stakeholder & Client Engagement
  • Leadership & Communication Skills
  • Keeping Up with Industry Trends
  • Team Management
  • Budgeting expertise
  • Scheduling proficiency
  • Problem-Solving
  • Attention to Detail
  • Multitasking Abilities
  • Team Collaboration
  • Organizational Skills
  • Excellent Communication
  • Decision-Making
  • Active Listening
  • Adaptability and Flexibility
  • Continuous Improvement
  • Project Management
  • Analytical Skills

Certification

  • All Google Ads Professional Certifications
  • Google Analytics (GA4) - Google Skillshop
  • Digital Marketing Certificate & Social Media Marketing Certificate - Google & Hubspot

Accomplishments

  • Increased monthly leads for NJ property management from 0-10 to 30-60.
  • Boosted Calgary IT firm leads from 2-5 to 10-15.
  • Enhanced SAAS leads from 30-35 to 50-60.
  • Elevated NY landscaping social media leads from 2-3 to 10-15.
  • Achieved 3x-6x ROAS for an eCommerce brand with Google Ads.

Languages

English
Hindi
Punjabi

Projects

B2B eCommerce B2C Fitness SAAS IT/Services Law Firm Banking & Finance Analytics E-learning Automotive Outsourcing/Staffing Education Healthcare

Interests

PPC, Search Ads, And Social Ads, Google Ads, PPC

Timeline

Sr. Exec. Paid Search & Social (Paid Media & Planning Specialist)

IPG MEDIABRANDS
09.2023 - Current

Digital Marketing Lead (Paid Search Specialist)

NETSMARTZ
05.2022 - 07.2023

Digital Marketing Lead

IT BOULEVARD
11.2020 - 02.2022

Digital Marketing (Paid Campaign Freelance)

MODERATE TECHNO SERVICES (OPC) PVT. LTD.
01.2020 - 10.2020

Senior Process Executive (Client Project Based)

COGNIZANT
08.2019 - 11.2019

Digital Marketing (Contractual Job)

ALLEGIS GLOBAL SOLUTIONS
01.2019 - 07.2019

Sr. Digital Marketing Executive

MYSCHOOLPAGE
05.2018 - 12.2018

Digital Marketing Executive

DESIGN INDIA
01.2016 - 10.2017

MBA in Marketing - Marketing

Indus Business Academy - University of Mysore

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Manish Kumar Ranjan