Manish Kushwah

• I lead search visibility for multiple websites, building SEO that works in both classic Google results and the new AI-driven search experience.

What I do:

• Led and mentored SEO team, planning and reviewing work across projects to establish clear priorities and deadlines for each site
• Focused on sustainable organic growth and strong technical foundations to enhance visibility across search platforms, including Google and AI-driven answers
• Run technical SEO audits across all projects: crawlability, indexing, Core Web Vitals, site architecture, redirects, canonicals, sitemaps and structured data
• Own on-page SEO: keyword mapping, search intent, titles and meta, content structure, internal linking and content refreshes
• Own off-page SEO: link building, digital PR, brand mentions and authority growth, with a focus on quality and relevance
• Drive AEO (Answer Engine Optimization): structuring content for featured snippets, People Also Ask and direct answers
• Drive GEO (Generative Engine Optimization): building entity-rich, trustworthy, well-cited content so our brands show up in AI Overviews, ChatGPT, Gemini and Perplexity
• Utilized Search Console, GA4, and SEO tools to track indexing, rankings, and traffic, converting data into actionable strategies
• Apply E-E-A-T principles to build trust and content quality, especially on sensitive topics

Skills:

• Technical SEO
• On-Page SEO
• Off-Page SEO
• AEO
• GEO
• Content Strategy
• Link Building
• Google Search Console
• GA4
• Team Leadership

• Snapdeal: led SEO for a key category, achieving 150% growth in 3 months
• Watcho (OTT): estimated organic traffic grew from ~60K to 1.5M (Semrush, India, desktop)
• Consulted for e-commerce and OTT brands on technical SEO, content strategy, and AI search (Executed AEO strategies to enhance online visibility) to enhance online visibility.
• Conducted technical SEO audits, developed keyword and content strategies, and executed link building to improve search rankings.
• AEO and GEO optimization for visibility in AI Overviews, ChatGPT and Perplexity

• Redesigned site structure to improve crawlability and indexing
• Created XML sitemaps to expedite search engine discovery of new content
• Audited websites and resolved technical issues to enhance performance

• Led SEO projects for Rank Math and MyThemeShop, one of the best-known WordPress SEO brands
• Conducted keyword research and optimized content to enhance rankings for competitive terms
• Collaborated with content writers to create SEO-friendly content and facilitated technical audits

• Drove organic growth for Techjockey software marketplace by implementing targeted SEO strategies
• Researched and identified high-intent keywords to optimize product and category pages
• Resolved technical issues and enhanced page speed, contributing to improved user experience

• Planned and executed link building campaigns to enhance domain authority
• Conducted keyword research for healthcare and wellness content to target high-trust audience
• Collaborated with content team to integrate keywords into pages while maintaining readability

• Collaborated with developers to resolve AMP and schema errors, improving local keyword rankings
• Executed on-page SEO tasks including meta titles and descriptions, addressing HTML errors to optimize site performance
• Managed guest posting and branding initiatives to enhance client website visibility