Seasoned business professional with over 20 years of experience in driving strategic growth and operational efficiency. Expert in leading transformative projects, optimizing processes, and building strong client and vendor relationships. Known for adaptability and innovative thinking, with a proven track record of achieving significant revenue growth and market expansion.
Overview
21
21
years of professional experience
Work History
Category Head -Travel Gear & Accessories
Future Lifestyles Fashion Limited (FLFL)
Bangalore
04.2014 - 02.2022
Led category business planning & strategy
TOT negotiations & signoff
Assortment planning & buying
Space, layout & fixture alignment to ensure seamless onboarding of national & international brands in 'Central'
Streamlined system processes & developed a smooth supply chain helped to drive consistent growth YOY, Resulted high sale thru put, best productivity
Successfully delivered 5x growth within 4-5 years only
Conceptualized new business idea and launched innovative products, boosting excitement in marketing campaigns, reducing costs, and generating significant revenue, thereby strengthening the organization's top line by 5% contribution
Reinforced vendor relationships and streamlined brand management, leading to 60% growth among key brand partners and a notable rise in profitability.
Category Manager - Bags and Accessories
Pantaloons Retail Limited
Bangalore
03.2010 - 03.2014
Managed businesses of Innerwear, Handbags & Accessories from 2010 to 2012 for 'Central' & 'Brand Factory' (both formats)
Enhanced business operations by changing assortment strategy, speeding up replenishments, ensuring precise reporting, and refining brand and merchandise mix, and space allocation, leading to a 20% boost in productivity
A major accomplishment during this period was the successful turnaround of the Handbags business, tripling its growth within 2-3 years and establishing a strong foundation for continued growth in the future
Brand Management, Vendor relationship, involvement in product & fixtures, optimum level of inventory efficiency were key factors to smoothen & fasten business growth.
National Head - Marketing & Operations (Gifts, Greetings & Stationery)
Greetwell Retail Pvt. Ltd
Secunderabad
11.2000 - 02.2010
Business Development: Implemented swift action plans to address market gaps, increasing channel partners by over 50% in India and abroad
Expanded the business to UAE, Bangladesh, and Sri Lanka, and converted 100 retail stores into franchises within two years
Sales & Marketing: Managed a sales and distribution network of 50+ distributors and 2,000+ retailers & around 50+ corporates to fulfill printing & packaging needs
Led the sales team to exceed targets by 30% in the first year and achieved a record 100% growth in the second year
Implemented innovative marketing strategies and pre-planned product launches, driving repeat orders, clearing old stock, and recovering bad debts
Product Development & Sourcing: Contributed to product design and development, ensuring strong sales performance
Traveled to China, Taiwan, and the UK for sourcing
Operations: Led a team of 100+ in production, streamlining processes, and achieving a 12% cost saving through enhanced productivity and quality
Oversaw raw material procurement, vendor management, and inventory control
Provided comprehensive support to customers, helping them achieve targets with ease.
DGM - Luggage, Toys, Accessories, Gifting & Home
Reliance Retail Limited
Bangalore
03.2022
Quick rollout of categories with leading & relevant brands in new fashion format 'CENTRO' which is a premium fashion departmental store spread around 3 million sft with 34 stores in 26 cities
Responsible for end to end planning of categories which includes commercial negotiations, space layout, brand planning, fixtures approval and installation
Accountable to deliver of top and bottom line, productivity and vendor relationship to ensure smooth functioning of business support
Demand forecasting, merchandise planning, design promotions & close supervision were key factors of day to day to operations
Product development, sourcing and supply chain management for gifting business to support marketing activities as add-on activity
Focus on high sell thru, productivity, strategic decisions helped to deliver better nos in all aspects against overall performance.
Education
MBA - Marketing & Operations -
NATIONAL INSTITUTE OF MANAGEMENT
Udaipur
01.2009
CCED (Certificate Course in Entrepreneurship Development) -
SYMBIOSIS
Pune
01.2006
M.A. - Post Graduate in Sociology -
MLV GOVERNMENT COLLEGE
Bhilwara
01.1993
Skills
Business Intelligence
Client Relationship
Adaptability & Innovation
Strategic Thinking
Sales & Marketing
Commercial acumen
Leadership & Team Management
Strong Negotiation skills
Well versed with MS Office Email applications and the Internet
Working knowledge of Tally 9 and SAP - ECC 6
Otheractivitiesworkshops
Market research on pollution control filter bags & industrial supplies in Rajasthan
Growth Lab by GS Ventures
Negotiation Skills
Strategic Thinking
Out 2 Learn
Entrepreneurialventures
Pragati Card Emporium Pvt Ltd., Bhilwara, 05/1997, 10/2000, Retail & distribution, Launched retail business of wedding cards & expanded to wholesale by adding Gifts, Greetings & Stationery. Built a network of 200+ retailers in Rajasthan.
Gayatri Synthetics, Bhilwara, 05/1994, 03/1997, Textile Manufacturing, Launched and managed a new business, handling everything from design, yarn sourcing, and contract manufacturing to in-house cutting, packaging, and sales in the Indian market.
Careerpath
Reliance Retail Limited, Bangalore, 03/2022, Present, DGM - Luggage, Toys, Accessories, Gifting & Home, Quick rollout of categories with leading & relevant brands in new fashion format 'CENTRO' which is a premium fashion departmental store spread around 3 million sft with 34 stores in 26 cities., Responsible for end to end planning of categories which includes commercial negotiations, space layout, brand planning, fixtures approval and installation., Accountable to deliver of top and bottom line, productivity and vendor relationship to ensure smooth functioning of business support., Demand forecasting, merchandise planning, design promotions & close supervision were key factors of day to day to operations., Product development, sourcing and supply chain management for gifting business to support marketing activities as add-on activity., Focus on high sell thru, productivity, strategic decisions helped to deliver better nos in all aspects against overall performance.
Future Lifestyles Fashion Limited (FLFL), Bangalore, 04/2014, 02/2022, Category Head -Travel Gear & Accessories, Led category business planning & strategy. TOT negotiations & signoff. Assortment planning & buying. Space, layout & fixture alignment to ensure seamless onboarding of national & international brands in 'Central', Streamlined system processes & developed a smooth supply chain helped to drive consistent growth YOY, Resulted high sale thru put, best productivity. Successfully delivered 5x growth within 4-5 years only., Conceptualized new business idea and launched innovative products, boosting excitement in marketing campaigns, reducing costs, and generating significant revenue, thereby strengthening the organization's top line by 5% contribution., Reinforced vendor relationships and streamlined brand management, leading to 60% growth among key brand partners and a notable rise in profitability.
Pantaloons Retail Limited, Bangalore, 03/2010, 03/2014, Category Manager - Bags and Accessories, Managed businesses of Innerwear, Handbags & Accessories from 2010 to 2012 for 'Central' & 'Brand Factory' (both formats)., Enhanced business operations by changing assortment strategy, speeding up replenishments, ensuring precise reporting, and refining brand and merchandise mix, and space allocation, leading to a 20% boost in productivity., A major accomplishment during this period was the successful turnaround of the Handbags business, tripling its growth within 2-3 years and establishing a strong foundation for continued growth in the future., Brand Management, Vendor relationship, involvement in product & fixtures, optimum level of inventory efficiency were key factors to smoothen & fasten business growth.
Greetwell Retail Pvt. Ltd, Secunderabad, 11/2000, 02/2010, National Head - Marketing & Operations (Gifts, Greetings & Stationery), Business Development: Implemented swift action plans to address market gaps, increasing channel partners by over 50% in India and abroad. Expanded the business to UAE, Bangladesh, and Sri Lanka, and converted 100 retail stores into franchises within two years., Sales & Marketing: Managed a sales and distribution network of 50+ distributors and 2,000+ retailers & around 50+ corporates to full fill printing & packaging needs. Led the sales team to exceed targets by 30% in the first year and achieved a record 100% growth in the second year. Implemented innovative marketing strategies and pre-planned product launches, driving repeat orders, clearing old stock, and recovering bad debts., Product Development & Sourcing: Contributed to product design and development, ensuring strong sales performance. Traveled to China, Taiwan, and the UK for sourcing., Operations: Led a team of 100+ in production, streamlining processes, and achieving a 12% cost saving through enhanced productivity and quality. Oversaw raw material procurement, vendor management, and inventory control., Client Relationship: Fostered strong client relationships, ensuring smooth and profitable operations. Provided comprehensive support to customers, helping them achieve targets with ease.
Timeline
DGM - Luggage, Toys, Accessories, Gifting & Home
Reliance Retail Limited
03.2022
Category Head -Travel Gear & Accessories
Future Lifestyles Fashion Limited (FLFL)
04.2014 - 02.2022
Category Manager - Bags and Accessories
Pantaloons Retail Limited
03.2010 - 03.2014
National Head - Marketing & Operations (Gifts, Greetings & Stationery)
Greetwell Retail Pvt. Ltd
11.2000 - 02.2010
MBA - Marketing & Operations -
NATIONAL INSTITUTE OF MANAGEMENT
CCED (Certificate Course in Entrepreneurship Development) -
SYMBIOSIS
M.A. - Post Graduate in Sociology -
MLV GOVERNMENT COLLEGE
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