MANISH RAGHANI
Business Development, Sales Strategy and Marketing
Ulhasnagar
Summary
A results-driven sales professional with 5+ years of expertise in residential real estate. Skilled in large-scale project launches, client relationship management, and high-value negotiations. Known for exceeding sales targets, resolving escalations efficiently, and driving repeat business through exceptional service and strategic insight.
Overview
6
6
years of professional experience
6
6
years of post-secondary education
2
2
Certifications
Work History
Manager - Business Development, Marketing & Strategy
Anarock Property Consultants Pvt. Ltd
09.2024 - Current
- Spearheaded the launch of Raheja Lunaris at Raheja Universal Private Limited, featuring an inventory worth ₹495 crores in Navi Mumbai with pricing starting at ₹1.1 crores
- Prepared Go-to-Market (GTM) strategy and conducted marketing budget analysis for TPV Nisarg Aura.
- Directed comprehensive marketing and business development strategies to ensure a successful project launch
- Collaborated with cross-functional teams to align sales and marketing goals with customer needs and market trends
Assistant Manager - Strategy & Marketing
Marathon Realty
08.2023 - 08.2024
- Secured RERA extension for a Dombivli project by independently convincing 51% of employees for consent.
- Developed SOPs and facilitated sales, registrations, and disbursements for landowner flats to the existing customer database.
- Addressed customer escalations related to possession delays and issues with society formations, ensuring resolution and satisfaction.
- Prepared review presentations, cashflow sheets, and construction trackers for projects in Byculla, Bhandup, and Dombivli.
- Devised marketing strategies across ATL, BTL, and digital channels for residential, commercial, and retail projects
- Achieved 85% cost reduction through barter deals while ensuring high visibility for campaigns
- Developed SOPs to enhance customer satisfaction and increase referral business
- Conducted pre-sales training, improving conversion ratios and reducing Cost Per Walk-in
Assistant Manager - Sales
Marathon Realty
06.2022 - 08.2023
- Closed high-value residential deals, generating ₹12 crores in revenue within a single month
- Generate a business of 67 crs in FY 2023-24
- Managed sales across multiple locations, including Kalyan Shil, Dombivli, Panvel, and Bhandup, for flats priced ₹40 lakhs to ₹4 crores
- Played a key role in the launch team for projects in highly competitive markets
- Conducted sales training for interns and the pre-sales team to enhance their effectiveness
- Analyzed customer profiles for projects and collaborated with the sourcing team to optimize conversions
- Conducted market research and competitor analysis to design effective sales strategies and improve project positioning
- Engaged with channel partners with low conversions, providing refresher training and meeting their teams to identify the ideal client profiles for projects
- Nurtured HNI client relationships, ensuring repeat business and referrals
- Resolved escalations effectively, converting customer grievances into positive outcomes
- Collaborated with planning teams to design market-relevant layouts and amenities
- Consistently exceeded sales targets, earning accolades like Employee of the Year
Senior Sales Executive
Marathon Realty
07.2020 - 04.2022
- Achieved 150% of the target consistently and was rewarded with 12 Top-Guns and 5 - Top Gem Awards
- Conducted market warming activities and provided training to key channel partners
- Contributed to the successful launch of Neo Valley Kaveri, Neo Square, and Neo Park in Bhandup
- Leveraged strong negotiation skills to maximize profit margins while maintaining exceptional customer service standards.
Graduate Engineer Trainee - Sales
Marathon Realty
06.2019 - 06.2020
- Managed walk-ins, fostering relationships for referrals and repeat purchases.
- Attended clients, understood requirements and finances, and closed deals.
- Participated in property exhibitions like MCHI and BTL activities to generate leads.
- Conducted competitor analysis and market research to position products effectively.
Education
B.E. - Civil Engineering
Saraswati College of Engineering
Kharghar 08.2016 - 05.2019
Diploma - Civil Engineering
Agnel Polytechnic
Vashi 06.2013 - 06.2016
Skills
Negotiation and Closing Skills
Sales Strategy Development:
Marketing Budgeting and Strategy
CRM System Optimization
Client Relationship Management
Real Estate Regulations
Decision-making
Problem-Solving Abilities
Technological Proficiency
Certification
Integrated Digital Marketing Course - Freelancer's Academy, Thane
Accomplishments
- Employee of the Year (2022): Recognized for outstanding contributions in sales and strategy.
- Top Gun Awards : Acknowledged for consistently exceeding sales targets.
- Successfully managed launches in competitive markets, including Mumbai, Dombivli, and Bhandup.
Timeline
Manager - Business Development, Marketing & Strategy
Anarock Property Consultants Pvt. Ltd
09.2024 - Current
Assistant Manager - Strategy & Marketing
Marathon Realty
08.2023 - 08.2024
Assistant Manager - Sales
Marathon Realty
06.2022 - 08.2023
Senior Sales Executive
Marathon Realty
07.2020 - 04.2022
Graduate Engineer Trainee - Sales
Marathon Realty
06.2019 - 06.2020
B.E. - Civil Engineering
Saraswati College of Engineering
08.2016 - 05.2019
Diploma - Civil Engineering
Agnel Polytechnic
06.2013 - 06.2016