Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Manish Sharma

Manish Sharma

Gurugram

Summary

Results-Driven Digital Advertising Specialist | 4 Years Google Ads & 6 Months Programmatic Expertise. Proven Track Record of Driving Revenue Growth, Optimizing Campaign Performance, and Leveraging Cutting-Edge Programmatic Strategies to Maximize ROI. Ready to Elevate Brands to New Heights in the Digital Landscape

Overview

9
9
years of professional experience
1
1
Certification

Work History

Digital Marketing Manager

Essence Studios (Artarium)
04.2023 - Current
  • Developing advertising strategies to increase buyer interest in products or services.
  • Create & Maintain the Google Ads campaigns for generate Sales
  • Monitoring project progress, from planning to execution, to ensure it remains focused and effectives.
  • Collecting and analyzing data and presenting it to other parties, including management and clients.
  • Closely monitored campaign performance, adapting, innovating and optimizing Google Ads And Amazon Ads (Marketplace) current marketing methods.
  • Deployed high-performing digital marketing campaigns, growing brand sales and awareness.
  • Learning Programmatic Advertising and Implementation at Initial Stage.

Google Ads Analyst

Dotsquares Technologies Pvt. Ltd.
08.2022 - 03.2023
  • Lead a team of 6 Ad Executives to Generate IT Leads From UK Market
  • Developed custom software solutions tailored to specific organizational needs, resulting in significant time and cost savings.
  • Handled £50K budget cap for generate leads like Shopify, Software, Business Consulting etc
  • Measures and reports performance of all digital marketing campaigns and assesses against goals)
  • Contributes to marketing effectiveness by identifying (short term and long) range issues that must be addressed.

Digital Marketing Analyst

Neerja Group
02.2019 - 07.2022
  • Researched user behavior and led strategic product roadmap discussion across multi functional teams
  • Integrated Google Analytics reporting system And Google ads
  • Responsible for discussing Campaign Strategy, Targeting, Conversion, Pixel, Campaign objective
  • Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives ouTube Ads, Display Ads.

Digital Marketing Executive

I Future Vision
01.2015 - 01.2016
  • Analysed consumer behaviours to develop targeted engagement strategies for increased brand awareness.
  • Attended industry events to build partnerships with influencers and industry leaders.
  • Sourced, optimised and uploaded new content and images.
  • Drafted sales reports and evaluated against defined metrics to identify and address performance gaps.

Education

Master Of Business Administration -

Sardar Patel University
Anand, Gujarat
05.2018

Skills

  • Google Ads (Search, Display Advertising & Videos)
  • Programmatic Advertising (Demand Side Platform / DV360)
  • Google Analytics 4
  • Google Ads Reporting
  • Campaign Management
  • Lead Generation
  • Sales Generation
  • Amazon Advertising

Accomplishments

  • I successfully achieved a sales milestone of INR 1 crore through strategic initiatives on both Meta and Google platforms with good ROAS. Additionally, I generated another INR 1 crore in sales through prominent online marketplaces such as Amazon and Flipkart. This accomplishment underscores my proficiency in leveraging digital channels and optimising marketplace presence to drive substantial revenue growth.
  • At Dotsquares, I played a pivotal role in lead generation through targeted Search Ads on Google. My focus extended beyond mere lead generation, as I diligently worked to optimize the Cost Per Acquisition (CPA) specifically for IT leads. This strategic approach not only bolstered lead quantity but also demonstrated my commitment to cost-effectiveness and efficiency in marketing endeavors.

Certification

Certification: Search & Display Advertising From Google Skills

I am a certified Google Advertising professional, having successfully completed the Google Ads certification program. This certification demonstrates my proficiency in utilizing Google Ads to create and manage effective advertising campaigns across various digital platforms. With a solid understanding of Google's advertising ecosystem, including search, display, video, and shopping campaigns, I am equipped to optimize ad performance, drive conversions, and maximize ROI for businesses of all sizes


Certification: Udemy Programmatic Advertising

Completed a comprehensive programmatic advertising certification course on Udemy, gaining in-depth knowledge and practical skills in the field. The coursework covered a wide range of topics including real-time bidding (RTB), ad exchanges, data management platforms (DMPs), demand-side platforms (DSPs), and ad serving technologies.

Timeline

Digital Marketing Manager

Essence Studios (Artarium)
04.2023 - Current

Google Ads Analyst

Dotsquares Technologies Pvt. Ltd.
08.2022 - 03.2023

Digital Marketing Analyst

Neerja Group
02.2019 - 07.2022

Digital Marketing Executive

I Future Vision
01.2015 - 01.2016

Master Of Business Administration -

Sardar Patel University

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Manish Sharma