Manish Singh
Delhi
Summary
I am a Marketing & Sales profession with working experience of more than 5 years. Seasoned Trade Marketing Executive with proficiency in developing effective marketing strategies and trade promotion plans. Strengths include strong analytical skills, strategic thinking, and creativity in driving product visibility. Known for establishing robust relationships with key stakeholders and successfully enhancing brand image through innovative campaigns. Notable impact includes improved market penetration and sales growth in previous roles.
Overview
5
5
years of professional experience
Work History
Trade Marketing Executive
Aspri Spirits Pvt.Ltd.
Delhi
10.2023 - Current
- Developed and implemented trade marketing plans to support sales objectives.
- Planning and Implementation of Marketing strategies on the BIO brands like Amarula Cream Liqueur, Scottish Leader Whisky, Evan Williams Bourbon Whisky, Tito's Vodka, Mateus Rose Wine, Bush Ballad Wine, Golden Sparrow wine, Two Ocean wine, etc. Delhi/Ncr
- Execution of activations and promotions, both in on-trade and off-trade. Have successfully carried out activities like self-run promotions, small/big DJ/musical events, wine dinners, product trainings in on-premise, and placement of brand-specific GWP's, consumer promotions, and retail visibility in off-premise outlets.
- Maintain a strong relationship with key accounts to ensure brand visibility and menu listing of the portfolio. Identify new activation and marketing opportunities with the outlets in focused markets.
- Assist the sales team in the implementation of activations, promotions, visibility drives, and menu listing as per the marketing calendar.
- Give product/brand brief to the Outlet owners, managers, bartenders etc. Conduct brand-specific training to the on-premise staff.
- Vendor Management – Development of POSM material, merchandise, Bar, carts, signage, etc. w.r.t each brand.
- Analyzed market trends, competitor activities, and customer feedback to identify opportunities for growth.
- Managed budgets to ensure efficient use of resources.
- Negotiated contracts with vendors for goods and services required for trade marketing campaigns.
- Identified key accounts in the industry that could benefit from strategic partnerships.
Brand Ambassador
Delhi Duty Free ( Bacardi)
Delhi
10.2020 - 08.2023
- Developed and executed brand awareness campaigns to increase customer engagement.
- Engaged customers through social media platforms to create a sense of community around the brand.
- Showed understanding of customer's personal style and preferences when offering product advice.
- Engaged, educated, and befriended customers to deliver an amazing shopping experience.
- Approached strangers and interacted in natural conversation with the goal of developing brand loyalty.
- Maintain knowledge of current promotions and product features. Organized and stocked merchandise to maintain necessary levels for sales demand.
- Greeted customers warmly and promptly answered inquiries. Tell about product information to customers to illustrate features, advantages, and benefits.
- Learned about the visual merchandise and attract the customer for buying the product.
Sales Associate
Delhi Duty Free
Delhi
08.2019 - 10.2020
- Used POS system to process sales, returns, online orders, and gift card activation.
- Handled 19 currencies with accuracy to process transactions in cash and cards.
- Checked pricing, scanned items, applied discounts, and printed receipts to ring up customers.
- Stocked merchandise, clearly labeling items and arranging them according to size and color.
Education
BBA -
Amrapali Institution of Management
Haldwani01-2019
St Mary School
Kashipur01-2016
Skills
- Pricing strategy
- Category management
- Public Relationship
- Merchandising Strategies
- Performance Tracking
- Promotional planning
Achievement
- Best performance in liquor in nov 2022.
- stood first in my brand simultaneously in the month of. October and November 2022 with achievement of 135% (While sailing highest no of dewar 25year old whiskey and single malts)
- Awarded for best groomed in the month of January 2019. Awarded as best sales associate on pos.
- Got 0 Compaliance issues while working on pos with no shortages and did excellent in cross selling and upselling
- Activation and execution the event in mall resort and many more well 60-70% consumption a BTL activities at the top 100 outlets
- In 1 year completed 50 outlets menu listing of our brands in Delhi Ncr
Timeline
Trade Marketing Executive
Aspri Spirits Pvt.Ltd.
10.2023 - Current
Brand Ambassador
Delhi Duty Free ( Bacardi)
10.2020 - 08.2023
Sales Associate
Delhi Duty Free
08.2019 - 10.2020
BBA -
Amrapali Institution of Management
St Mary School
Similar Profiles
Akshay Singh ChauhanAkshay Singh Chauhan
Senior Brand Manager at Aspri SpiritsSenior Brand Manager at Aspri Spirits
Eric DantasEric Dantas
Business Development Manager at Aspri Spirits Private LimitedBusiness Development Manager at Aspri Spirits Private Limited
Manjunath SManjunath S
Senior Accountant at Aspri Spirits Pvt LtdSenior Accountant at Aspri Spirits Pvt Ltd