Manish Sonker

I am a dedicated Merchandising Manager with over 15 years of experience in retailing, inventory management, and customer service. My expertise lies in driving business growth, sales generation, and effective promotional strategies. I excel in analyzing sales data and forecasting to maximize profits while ensuring high customer service standards. With strong communication and negotiation skills, I have successfully led teams to enhance sales and efficiency. My international exposure in business development and sourcing has equipped me with a global perspective. I aim to leverage my skills in a dynamic role that fosters innovation and further career advancement in merchandising.

• Border’s-Increase Toys Category contribution from 30% to 40% , Increased cash margin and reduce Month cover 6 month to 3 month
• F & F Tesco – Increased business contribution of Women’s , Accessories & Lingerie from 58% to 75 % .By more then 75 % sell thru achievement of net stock at season end.
• BHS-Strategically increased the space return from 4 to 6 % per Sq. ft, annually by increasing high volume generating lines on the floor

Date of Birth : 28th January, 1976

Gender : Male

Nationality : Indian

Marital Status : Married

Driving License : UAE , SAUDI ARABIA , INDIA & International Driver’s License

Languages : English and Hindi

Passport Details : T6779677- Expiry: 19 MAY, 2029

References available upon request

• Successfully reduced prices by 15%, resulting in a 5% increase in sales compared to the previous year.
• Empowered store managers to optimize stock options, enhancing store displays and back-office management. This initiative led to the elimination of underperforming and damaged stock while ensuring full-size availability. As a result, we achieved another 5% increase in sales and improved customer satisfaction, demonstrating my commitment to driving both revenue growth and operational efficiency.