Summary
Overview
Work History
Education
Skills
Timeline
Generic

Manish Tailor

Director - Brand Creative & Strategy
Mumbai

Summary

Energetic, Visionary, Innovative Director offering proven success in bringing creative visions to fruition.

Learn the art and craft of advertising and product creative strategy from India's No.1 and only Institute, Sir J. J. Institute of Applied Arts, Mumbai.


Worked closely with industry best leaders with true dedication and executed successful campaigns and projects.

Bringing 10+ years of innovative and strategic approaches in product and brand positioning resulted in customer satisfaction and revenue growth.

Excellent working and hand-held experience with a fast-moving startup company WhiteHat Jr. Started as a founding member of a core team, later acquired by BYJU'S with a valuation of $300mn.
Learned, worked, and executed various innovative kids-centric product challenges. Work closely with the CEO and other leadership and help them with creative input on various stages.


An excellent reputation for resolving problems and improving customer satisfaction delivered life to the product.

Worked and successfully built various products and brands with creative strategy, innovations, performance marketing, BTL promotion, and affiliate experience targeted value creation and growth.

Looking forward to working in a tech-driven and challenging environment, Who's on a mission to deliver an excellent product to a retail consumer-oriented company.

Overview

15
15
years of professional experience
6
6
years of post-secondary education

Work History

GM, Brand Creative & Strategy

BYJU'S
Mumbai
05.2022 - Current
  • Worked closely with organizational leadership and Head of Brands to guide brand operational strategy.
  • Managed and inspired team with design direction, pushing the quality of design work and helping drive impact through teams.
  • Applied customer-first strategy to brand development and marketing materials.
  • Developing creative solutions for various branding activities.
  • Accelerated team efficiency by improving processes and workflows within teams, design team as a whole, and cross-functional teams.
  • Researched design trends, technology, tools, and processes and directed the work for the design team.
  • Developed artistic visual products while working within defined technical constraints.
  • Worked on performance ads for performance marketing by creating successful & hi lead generated creative campaigns.
  • Improved quality standards of the company's digital printing process by effectively using Adobe Suites.

Director - Creative & Brand Innovation Strategy

WhiteHat Jr
Mumbai
08.2019 - 04.2022
  • Worked closely with CEO, Brand marketing, and Growth Marketing leaders
  • Founding member of the initial 7-member core team.
  • Worked on various campaign planning and execution.
  • Generating innovative ideas and creative planning for brand positioning.
  • Defined clear targets and objectives and communicated to other team members.
  • Trained team, delegating tasks and offering insight to help meet tight deadlines.
  • Mentored each designer to promote confidence and productivity, which encouraged new ideas and fostered positive working relationships.

Head of Design and Founding Member

WhiteHat Jr
Mumbai
10.2018 - 07.2019
  • Report to CEO and work closely with the tech team leaders of fast pace growing startup, later acquired by BYJU'S.
  • Founding member of the initial 7-member core team.
  • Created top-rated customer-friendly live class platform interface.
  • created a successful landing page UI design.
  • Influenced strategy in executing design work with a high level of polish and solved a range of product challenges.
  • Used wireframes, mock-ups, and prototypes to establish user interface design and architecture.
  • Communicated with product managers and UX designers to translate project requirements and business objectives into polished user interfaces.
  • Conducted live user testing of components and functionality to evaluate the effectiveness of designs and enhancements.

Managing Director

Param
Mumbai
01.2009 - 01.2018
  • Worked with founder and CEO
  • Handling various B2B clients' brand creative and strategic development
  • Manage Campaigns and other services like Web UX/UI, Digital Advertising, and print solutions, Photography.
  • Increased growth by establishing goals, overseeing performance, and mentoring teams.
  • Developed strategic communication and marketing plans.
  • Managed team of 34 designers and print production dept, handling Photography.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Delivered leadership to executive team dedicated to driving ambitious targets with well-orchestrated plans.

Creative Director

DDB Mudra
Mumbai
01.2006 - 01.2008
  • Worked with a Creative Chief
  • Contributed to the creative process through original ideas and inspiration.
  • Presented concepts, copy, and art during internal and client reviews.
  • Carefully prepared design layouts into prepress files for offset, web, and digital printing.
  • Worked on various brand campaign designing.
  • Researched industry trends and evaluated competitive pieces to enhance creativity and gather fresh ideas.

Education

Bachelor's of Applied Arts - Commercial And Advertising Art

Sir J J Institute of Applied Arts
Mumbai
06.2002 - 04.2006

Diploma - Product Marketing

NIIT
Mumbai
08.2006 - 06.2008

Skills

    Creative brand strategy

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Timeline

GM, Brand Creative & Strategy

BYJU'S
05.2022 - Current

Director - Creative & Brand Innovation Strategy

WhiteHat Jr
08.2019 - 04.2022

Head of Design and Founding Member

WhiteHat Jr
10.2018 - 07.2019

Managing Director

Param
01.2009 - 01.2018

Diploma - Product Marketing

NIIT
08.2006 - 06.2008

Creative Director

DDB Mudra
01.2006 - 01.2008

Bachelor's of Applied Arts - Commercial And Advertising Art

Sir J J Institute of Applied Arts
06.2002 - 04.2006

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Manish TailorDirector - Brand Creative & Strategy