Manisha Chauhan

Product Portfolio: Sugarcane & Palm Jaggery, Organic Spices, Organic Cane Sugar, Natural Sweeteners, Food Ingredients, Agro Commodities
Markets: SAARC, South-East Asia, Middle East & Africa

• Owned global P&L and international growth strategy, driving INR 90+ crore annual revenue through B2B and institutional channels.
• Delivered 10% YoY growth by executing market entry and expansion across Middle East, Africa, and South-East Asia via distributor and FMCG partnerships.
• Built and led a 24-member international sales and business development team, with clear territory ownership and revenue accountability.
• Led pricing, long-term commercial contracts, private-label programs, and volume planning, ensuring margin optimization and supply continuity.
• Strengthened global market presence by scaling distributor and retail partnerships and representing the company in strategic buyer negotiations and international trade forums.

Key Achievements

Product Portfolio: Specialty Chemicals, Personal Care & Cosmetic Ingredients, Flavours & Fragrance Chemicals, Industrial & Commodity Chemicals, Agrochemicals
Markets: USA, Canada, Mexico, Central Europe, Egypt, Turkey & Gulf Countries

• Managed a USD 5 million annual sales portfolio (USD 3.8M USA | USD 1.2M global), driving sustained international revenue growth.
• Led and mentored a 16-member international sales team, improving pipeline quality, conversions, and USA market expansion.
• Owned the end-to-end commercial cycle—from technical qualification and sampling to pricing, contracting, and deal closure.
• Delivered customized, application-driven formulations by partnering with R&D and contract manufacturing teams, aligned with customer and regulatory requirements.
• Strengthened key strategic accounts through solution-based selling, pricing optimization, and compliance-ready execution (COA, MSDS), improving retention and repeat business.

Product Portfolio:
Organic Agro Commodities including Cane Sugar, Spices (Turmeric, Ginger), Oilseeds, Soya (Feed Grade), Coconut, Cocoa, Cotton.

Markets:
USA & Europe (Central Europe – Germany, Poland, Czech Republic, Austria, Switzerland).

• Managed Rs. 82 crore annual Organic Cane Sugar portfolio, driving export-led revenue growth across USA and Europe.
• Led and mentored a 8-member international sales team, consistently achieving export volume and revenue targets.
• Owned key strategic accounts contributing ~60% of departmental revenue, ensuring high retention and long-term partnerships.
• Built and converted new customer pipelines into multi-year supply contracts across USA and Central Europe.
• Expanded global distributor and channel partner networks, strengthening market penetration across retail, food manufacturing, and institutional segments.
• Led pricing strategy, contract negotiations, and volume planning, balancing growth with margin optimization.
• Ensured end-to-end export execution and OTIF performance through close coordination with supply chain, QA, logistics, and production.
• Drove regulatory and organic certification compliance (US/EU), supporting smooth audits and customer approvals.
• Improved cash flow and receivables through tighter credit control and coordination with finance.

Product Portfolio:
Heavy Commercial Vehicles, Tippers, Transit Mixers, Spare Parts, Steel Wheel Rims.

Markets:
Europe (Central Europe – Germany, Poland, Czech Republic, Austria, Switzerland) and South America (Argentina, Brazil, Colombia).

• Led Steel Wheel Rim export business for Europe, generating USD 2.5 million in annual departmental revenue.
• Drove direct B2B sales across construction, mining, cement, steel, and coal industries through OEMs and large industrial buyers.
• Achieved revenue, market share, and profitability targets via high-performance distributor and channel management.
• Developed and expanded export markets across Central Europe and South America, strengthening regional footprint.
• Built and managed CXO-level distributor relationships, enabling scale, long-term contracts, and repeat volumes.
• Designed and executed export strategies aligned with regional regulatory, pricing, and commercial frameworks.
• Owned sales forecasting, dashboards, and monthly/quarterly business reviews to track performance and drive corrective actions.
• Represented the organization at international automotive exhibitions and B2B trade shows, strengthening brand visibility and lead generation.
• Ensured smooth export execution through close coordination with logistics, finance, planning, and customer support teams.
• Conducted market and competitive analysis to support targeted sales campaigns and market expansion decisions.