Dynamic PM Specialist at Kantar GDC with a proven track record in Agile project delivery and stakeholder engagement. Expert in business process optimization and requirements analysis, driving significant project outcomes. Recognized for enhancing collaboration and reducing delivery timelines, leveraging strong technical consulting and cross-functional team collaboration skills.
Edrington, Monitoring and understanding the performance of the portfolio of Edrington Group brands relative to competitors for key indicators of brand health and monitor the trend over time., Competitively measure key brand health metrics (such as awareness, trial, usage, consideration, advocacy)., Understand the strength of brand equity within the market (Brand associations, personality)., Analyse key equity measures – Meaningful, Different, Salient, Power, Premium and Potential., Identify the attributes that drive brand consideration / choice for the respective category., Provide a consistent global programme with central database and global study management. Jaguar Land Rover, To enable Jaguar to better understand the effectiveness and efficiency of global marketing communications activity., A globally scalable and consistent approach that is cost effective, flexible and tailored to your specific needs., High quality and timely deliverables allowing your key stakeholders to make strategic and tactical decisions to maximise campaign ROI.