MANISHA I
Summary
A Competent Professional with 9+ years of experience in Learning & Development, Team Management, Project Management & Change Management. Self-motivated individual seeking a role in a customer/client centric and employee- oriented environment with an opportunity for Professional challenges.
Overview
9
9
years of professional experience
7
7
years of post-secondary education
4
4
Certifications
Work History
Salesforce Facilitator - Senior Success Guide
Salesforce
01.2024 - Current
- An offshore Marketing Cloud Facilitator and Salesforce product consultant
- Brought in Marketing Cloud projects on-time and under-budget by effectively handling routine and complex Marketing Cloud Solutions
- Design, build, and deliver tailored solutions for the business using Salesforce and other connected technologies
- Provide day-to-day administration, troubleshooting, and maintenance for the connected Salesforce platform
- Support continued build-out of key reports and dashboards, data administration, and integrity upkeep
- Recommend new features and improvements to optimize and increase use of the platform
- Provide technical specifications and help maintain overall documentation for the business
- Adhere to and promote best practices, and design the guidelines for security procedures
- Setting up users in Marketing cloud with appropriate permissions and assigning roles to them
- Assisting Marketing Cloud users in Creating sender profiles & delivery profiles for email blasts
- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integration
- Design and delivery of solutions in Email Studio, Automation Studio, Contact Builder, Content Builder
- Strong understanding of digital marketing KPIs, such as email marketing and other marketing conversion metrics
- Conduct user training and actively promote user adoption of Marketing Cloud
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
Assistant Manager | SFMC Marketing Consultant
Wells Fargo
06.2015 - 01.2024
- Designed Marketing Cloud automation's to establish digital campaigns through various channels of communication
- Build emails using content builder in SFMC
- Create and update data extensions for send and personalization requests
- Provide day-to-day administration, troubleshooting, and maintenance for the connected Salesforce platform
- Setting up Marketing Cloud Connect and syncing Salesforce objects with Marketing Cloud
- Mistake Proofing- Planning and execution of new project requirements in terms of Training, Content, Quality metrics and Operations deliverables
- Implementation of planned activities and regular reporting and identifying changes to improve performance/deliverables
- Stakeholder Management - Close Management of Stakeholders by Daily/weekly/monthly updates, Personal contact, Implementation of changes suggested by stakeholder post analysis of possibilities and requirements
- Team Management - Train Trainers on Products, Soft skills, Behavioral Training which includes learning styles, Time Management, Team Management, ADDIE Model, Communication skills, Telephone Etiquette, Email Etiquette, Reports, Dashboard creation etc
- Also, Assigning LMS Courses to Team basis skill set and areas of improvement Helped with planning schedules and delegating assignments to meet coverage and service demands
- Developed strategy to increase sales and drive profits
- Defined clear targets and objectives and communicated to other team members
- Assisted in organizing and overseeing assignments to drive operational excellence.
- An offshore Marketing Cloud Facilitator and Salesforce product consultant for a banking domain
- Brought in Marketing Cloud projects on-time and under-budget by effectively handling routine and complex Marketing Cloud Solutions
- Design, build, and deliver tailored solutions for the business using Salesforce and other connected technologies
- Provide day-to-day administration, troubleshooting, and maintenance for the connected Salesforce platform
- Support continued build-out of key reports and dashboards, data administration, and integrity upkeep
- Recommend new features and improvements to optimize and increase use of the platform
- Provide technical specifications and help maintain overall documentation for the business
- Adhere to and promote best practices, and design the guidelines for security procedures
- Setting up users in Marketing cloud with appropriate permissions and assigning roles to them
- Assisting Marketing Cloud users in Creating sender profiles & delivery profiles for email blasts
- Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integration
- Design and delivery of solutions in Email Studio, Automation Studio, Contact Builder, Content Builder
- Strong understanding of digital marketing KPIs, such as email marketing and other marketing conversion metrics
- Conduct user training and actively promote user adoption of Marketing Cloud
- Track record for delivering marketing automation projects in a fast-paced environment, and able to successfully keep to deadlines.
Education
Bachelors of Parmacy -
GITAM Institute of Technology
06.2011 - 05.2015
Masters of English -
IGNOU
03.2019 - 05.2022
MBA HR
Andhra University
Skills
Salesforce Marketing Cloud
CRM
Curriculum Development
Behavioral Training/Process
Team Management Skills
Verbal & Written Communication
Storyline
Lucid Chart
Change Management
Stakeholder Management
Email Studio
Project Management
Instructional Design
Training of New Hires & -QT
Knowledge of Content Design
Articulate V60
Rise
Storyboarding
Mistake Proofing
Operations Management
Task Delegation
Facilitation Techniques
Teamwork and Collaboration
Professional ethics understanding
Problem-solving abilities
Team Management
Strategic Planning
Certification
Salesforce Certified Administrator
Timeline
Salesforce Facilitator - Senior Success Guide
Salesforce
01.2024 - Current
Masters of English -
IGNOU
03.2019 - 05.2022
Assistant Manager | SFMC Marketing Consultant
Wells Fargo
06.2015 - 01.2024
Bachelors of Parmacy -
GITAM Institute of Technology
06.2011 - 05.2015
MBA HR
Andhra University
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